MxMIndia

Tag: Pulp Strategy Communications

  • The awareness campaign is aimed at empowering mothers, mothers-to-be, and their families

    Philips Avent promotes breast feeding awareness in latest campaign

     

     

    Royal Philips has rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of breastfeeding, address societal barriers, while also introducing solutions to prolong breastfeeding as much as possible.

     

    Said Dipanjan Chakraborty. Director Health & Wellness, Personal Health Philips India: “Nutrition, for a baby, is the highest priority and a mother’s milk provides the best nutrition for a child. At Philips Avent, we believe that a healthy start is a healthy future, and therefore leave no stone unturned to ensure that mothers and their families get the support they need to breastfeed their baby as long as possible.”

     

    Added Ambika Sharma, Founder & Managing Director, Pulp Strategy Communications: “The healthcare solution in sight is full of potential and addresses an actual need.  It provides for the opportunity to be differently creative and bring out the nuances of a little spoken about subject to start conversations across the country.”

     

  • Talent acquisition can make all the difference between short-term and long-term success for start-up, writes Ambika Sharma while listing six things one can do to attract the right talent

    The Anchor: 6 things young companies should do to attract talent

    By Ambika Sharma

     

    Talent equals value and value drives strong organizations. Talent is capital and for young companies and start-ups, talent acquisition decisions can make all the difference between short-term and long-term success. Younger companies often face challenges when looking for talent. Here are six things one can do to attract the right talent.

     

    1. Build your brand, get your name out there. Most times it’s seen that startup teams get so busy pulling every day business together that they ignore showcasing and brand building. Build your organization’s brand carefully, ensure that you talk to potential talent pool right at the beginning and steadily create a conversation with your audience. Make sure you convey your brand values; what your company stands for, why are you doing something exciting and why they should want to work for you.

     

    2. Underline the opportunity for growth. Start-ups have advantages; they are less bureaucratic and hierarchical, show openness to fresh ideas and have a higher growth ratio as compared to traditional organizations. The new generation of talent realizes the potential of a free workspace and the growth opportunities it presents. Being able to walk up to the boss and present your case is a huge benefit. Don’t under value its potential. Be open list your advantages, package well and be honest, it’s a lot of hard work to be employed in a start up don’t let that fact slip through the cracks.

     

    3. Reward and respect. Respect the talent you have. Begin with setting the tone, if you had a good year don’t put off sharing the fruit for later. Give those well-deserved bonuses, and reward your talented partners, that’s what being a startup is about if you want to stop being a startup and graduate to being a respected employer. Last year, when the industry was putting off the increments and cutting the bonuses, we gave out nice juicy bonus packs. The team who ensured it is a good year deserves it. It’s about respecting the talent you have on board they are your strongest advocates to the outside world.

     

    4. Create value. Take initiatives early on to nurture the culture of being a valuable employer, being a great place to work in. Make your workplace fun, chose your benefits carefully and ensure your employees get well-constructed plans, Medical cover for the family, birthday bonuses, R&R programmes create value in the work place for every one on the team. Build in referral programmes, it’s a great way to identify talent as well as open a dialogue.

     

    5. Be inspiring: Talent and inspiration have a strong equation don’t forget to inspire. When you recruit, spend time to explain your organizations values to your HR partners, explain to them the qualities you want in a candidate and ensure you let them know why. They are your mouthpiece and must get the correct pitch on why your organization will be the game-changer for promising careers.

     

    6. Be consistent: Don’t go looking for talent when you are in need. It’s a constant process identify your 5 A-team list, constantly evaluate people you would like to have on board (yes even if you cannot afford to today) don’t settle for less it will not be fair on your current team or on your organizations future. I find this the most trying, to give time to a potential candidate when I am not looking to hire any time soon, but it’s important to know the trends and connect with talent on a consistent basis.

     

    Ambika Sharma is Managing Director and CEO, Pulp Strategy Communications

     

  • With the new addition, the communications firm takes its award tally to 17 for the year

    Pulp Strategy brings home a Globe

    By A Correspondent

     

    Pulp Strategy Communications has added another feather to its cap by securing a bronze at Globe Awards in the category Best Telecom, Utilities and Technology for their campaign: Learn with Yahoo – New to Net campaign.

     

    The awards were announced at the 27th Annual MAA GLOBE Awards during the MAA Worldwide Conference at the Park Hyatt, Chicago. Over 130 judges from 15 countries, representing agencies, clients, academia, media and industry associations carefully reviewed over 300 campaigns spanning across 25 countries in July and August this year.

     

    “We are thrilled with the win at the MAA Globes; it’s indeed a high to realize the scale at which the program takes place, and to absorb the fact that we made our place among the best of the best across the globe. This win not only speaks of our work which has shone with 17 awards this year but also sets the pace for us to do better with each campaign in the future. Behind this win silently glows our constant endeavour to deliver innovation and results,” saidAmbika Sharma,MDand CEO, Pulp Strategy Communications.

     

    The Globes are the most competitive and renowned awards. Only the campaign winners in the PMAA and similar partner awards in each continent can enter into the Globes. Including the Best of the Best Globe Award, 72 Awards – Globe, Silver and Bronze – were awarded in 25 Categories and announced at the 27th annual MAA GLOBE Awards during the MAA Worldwide Conference at the Park Hyatt, Chicago. Entries were received from six continents and some of the most innovative ideas came fromBrazil,Russia,China,UkraineandIndia.

     

    The MAA Globe Awards recognizes the very best in marketing campaigns executed globally with association partners: CAMPRO from Argentina, the APMA Stars from Australia & New Zealand, AMPRO from Brazil, CAPMA PROMO Awards from Canada, the JPM Awards from Japan, the PMAA Dragons of Asia, the Silver Mercury’s from Russia and Ukraine, the IPM Awards from the UK and the PMA REGGIE Awards from the USA. Entries were also received from Israel, South Africa and Ireland.

     

    Over 130 judges from 15 countries, representing agencies, clients, academia, media and industry associations carefully reviewed over 300 campaigns from 25 countries in July and August this year. Kathryn Williams, a judge from Australia, commented “…the entries are world class. My categories were perfect, and I found the calibre of work to be exceptional – in times where our marketing budgets seem to be drying up, creativity shines…”

     

  • Here are six questions you need to answer before you jump on the social media bandwagon

    The Anchor: 6 things marketers must keep in mind while opting for social media

    By Ambika Sharma

     

    Everyone is on social media; we need to be present too! While this is true, what will work for your brand is probably unique to the brand. Rather than starting with “We have to have a Facebook page – let’s get one,” here are six questions you need to answer before you jump on the bandwagon.

     

    #1 What social media activities are consistent with your brand positioning? Start with your brand, and then think of social media activities and platforms that will help enhance its positioning and personality. Choose your platform carefully; it should provide you with the freedom as well as the reach to be able to communicate with your audience effectively. If you have a service with a lot to say, then you must evaluate a blog and/or forums alongside the social networks.

     

    #2 Set your expectations. What do you want from your social media presence, and how will it enhance your marketing initiative? It’s critical to list out and set expectations. This will be the first step to establishing not just the platform right but also what sets the tone of that platform.

     

    #3 Does it fit with the rest of your marketing plan? How will your social media programme take advantage of your other marketing initiatives? Social media built on advertising or promotion activity or sponsorship events have a head start. Before creating an entirely new programme, consider how you will cross-leverage existing initiatives.

     

    #4 Content is the king. Getting on social media is easy, keeping interest, excitement and relevance alive, but consistency is not so simple. Get a content plan in place. Research your consumer. What will keep him interested about your brand? Deep dive into your brand communication – what is the message that you want to reinforce? Marry the two. Keep it interesting, consistent, conversational and light.

     

    #5 Guidelines are a must. Set your organizational guidelines for social media in place. It’s a good idea to get the buy-in on all stakeholders in place. What worked for advertising will not necessarily work for social media. Be specific, for instance: what will you do if an irate consumer is vocal on your page? What is the information flow? What is the escalation plan?

     

    #6 How will you make your social presence valuable for your consumers? Social initiatives require a daily effort in customer delight and engagement. It’s imperative to have a plan in place that will chalk out a path towards the same.

     

    Ambika Sharma is MD and CEO, Pulp Strategy Communications

     

  • The agency's mandate includes overseeing the Italian coffee major’s digital and social media strategy, media buying, and planning across all digital and interactive channels.

    Pulp Strategy wins Digital Media mandate for Lavazza

    By A Correspondent

     

    Pulp Strategy Communications has won the mandate for the Digital Media and Activation for Italian coffee major Lavazza after a multi-agency pitch.

     

    Barista Lavazza had called for a pitch a few weeks back and several agencies took part in the process. Pulp Strategy’sDelhioffice will handle the account. The agency’s mandate includes overseeing the brand’s digital and social media strategy, media buying, and planning across all digital and interactive channels. In addition to this, strategic planning for activation at retail is also a part of their area of responsibility (AOR).

     

    Barista Lavazza traces its roots back to the old coffee houses inItaly– the hotbeds of poetry, love, music, writing, revolution and of course, fine coffee. Offering alternative options and pleasures of coffee to millions, the chain is also revolutionizing the coffee drinking experience in most Indian cities.

     

    Barista Lavazza has managed to capture the loyalties of many, elevating the experience of coffee to a lifestyle. Its leadership position can be attributed to a remarkable expertise in specialty coffee coupled with a sound technical competence, an ever-evolving delightful retail experience.

     

    Ambika Sharma, Managing Director & CEO Pulp Strategy Communications said: “Being chosen as the Digital AOR by LavazzaIndiais a matter of honour and pride for us at Pulp Strategy. LavazzaIndiahas big plans towards quality and leadership position in the café business inIndiaand we are excited to partner them in fulfilling that goal. Our biggest strength is a talented team and a holistic integrated approach, which understands the sensibilities of the brand as well as the nuances of retail and social media”