By Our Staff
Cottonworld launches new brand film. It is the second part of the comfort trilogy titled ‘Be Comfortable with Uncomfortable’. It is directed by Gautam Kohli, Creative Director at Cottonworld’s creative advertising agency Pulp India.
Said Lavin Lekhraj, one of the owners of Cottonworld: “Saying hello to the comfort within discomfort is a profound journey we’re unveiling. This is the second chapter in our comfort trilogy, a dedicated exploration of finding solace in one’s skin. For 36 years, our commitment has been unwavering: natural fabrics that echo our ethos. Committed, resolute, and passionate about delivering comfort through clothing. Our devotion remains unwavering in bringing the essence of comfort closer to our cherished audience.”
Speaking about the inspiration around the film, Gautam Kohli, Founder- Pulp India added: “Embracing comfort amidst discomfort is a triumph in itself. This film, ‘Be Comfortable with Uncomfortable’, marks the second instalment of Pulp India’s comfort trilogy for Cottonworld, a tribute to the art of feeling at ease in one’s own skin. It celebrates the amazing individuals from every life path finding solace in authenticity, in being themselves.”