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Tag: Publicitas

  • Confirming the development, a senior company functionary refused to divulge what the future holds for the Indian operations of of the transnational firm

    Top management buys Publicitas from German investor Aurelius

    By A Correspondent

     

    Munich, Germany-based Aurelius Equity Opportunities has sold its subsidiary Publicitas, a leading advertising marketer whose head offices are located in Zurich, Switzerland, to its existing management team headed by CEO Joerg Nuernberg and CFO Dr Carsten Brinkmeier. It was agreed that no information on the financial details of the transaction would be disclosed. Publicitas operates in India from Mumbai, Delhi, Bengaluru and Chennai. Not much is known on the fate of the Indian operations which is reported to be run in association with leading media sales and marketing firm Mediascope. Confirming the development, a senior company functionary refused to divulge what the future holds for the Indian operations of of the transnational firm.

     

    Publicitas has a cross-media portfolio of over 8,000 promotional offerings in Switzerland and abroad. Advertising clients and agencies can use these to position their messages via media placements in leading daily newspapers, luxury magazines, on outside advertising, in TV and radio stations and on mobile and digital platforms in over 100 countries.

     

    It may be noted that Aurelius took over Publicitas from the Swiss PubliGroupe in July 2014.  The purchasing management team will systematically continue the measures already initiated and will continue to expand digital activities with top priority, according to an Aurelius communiqué.

     

    Support processes such as accounting, order-handling and other administrative processes are to be successively outsourced to the established shared service-centre ad back-office in Bratislava (Slovakia), thereby contributing to further cost-savings and increases in efficiency.

     

  • The survey, carried out across all regions in April 2016, has highlighted some clear differences between advertisers' and publishers' expectations

    Publicitas study highlights key trends between advertisers & publishers

    By A Correspondent

     

    Publicitas has carried out its first annual survey to review industry priorities. This included finding out what advertisers, agencies and publishers are expecting from the future, and what they believe the next big technology leaps should be.

     

    The survey, carried out across all regions in April 2016, has highlighted some clear differences between advertisers’ and publishers’ expectations. Overall, industry executives across all businesses highlighted content marketing as the number one focus, ranking this above anything else.

     

    From here, advertisers and publishers differ on what should be the secondary priority. Advertisers are valuing content quality and relevance next, while media owners are not deeming this important enough to even include it within their top 10; they focus more on delivering creative ad formats in a personalised way according to the survey.

     

    Interestingly, even though ad-blocking is still appearing as a topic in the media almost daily, it is not a main concern for the industry. Global marketers across all sectors believe that making content more insightful and relevant will help dilute the ad-blocking trend. In total, 81 per cent of global marketers agree that ‘Relevant content and environment helps prevent ad blocking’.

     

    Mike Jeanes, Global Head of Insight at Publicitas, said: “The Publicitas Marketing Priorities survey has shown some interesting differences and significant gaps in the way publishers and advertisers are prioritising their business. The findings in this research clearly show that content is very high on the agenda for client-side marketers as they get more and more involved in the production and delivery of their own content.”

     

    Almost all 672 participants agreed that developments in mobile technology, and the power of mobile devices especially, will most likely influence their business in the next 12 months.

     

    There is interest in immersive technologies such as virtual reality and augmented reality technology, and a clear feeling that these will impact their business in the immediate future. In fact, 70 per cent agree that virtual reality will drive the next technology revolution.

     

    With over 80 per cent of advertiser and agency executives expecting to increase spend on mobile and an array of digital formats in the next 12 months, and consumers adopting new technologies at a faster rate than ever before, global marketers will need to step it up to keep up with demand.

     

    Andy Vogel, Global Head of Digital Product, Publicitas, comments: Consumers are adopting new technologies at a faster rate than ever before, and these trends will become quickly realised if the application and monetisation models are in place to move these mainstream. It will be interesting to carry out this survey in another year, compare the priorities and industry problems and see if by using engaging content and the latest technologies, we are any closer to aligning businesses with consumer expectations and needs.

     

  • Publicitas Publishing's latest magazine, Eat Stay Love, a contemporary luxury quarterly, launches this month.

    Publicitas Publishing launches luxury quarterly Eat Stay Love

    By A Correspondent

     

    Publicitas Publishing’s latest magazine, Eat Stay Love, a contemporary luxury quarterly, launches this month.

     

    Eat Stay Love has been written and designed for today’s sophisticated and well-to-do global consumer with a penchant for luxury. Every magazine edition will feature columns by renowned names from the world of luxury, food and travel writing – both Indian and International. The first issue has columns by Naomi Price, Fiona Caulfield, Shobha Narayan, Anil Dharker, Magandeep Singh, Michael Swamy and Bibhu Mohapatra.

     

    The magazine’s name symbolizes the numerous aspects of a luxurious travel experience which is reflected within the three sections of the magazine:

    Eat – Foodscapes, Restaurant recommendations, Celebrity Chef Interviews, food travelogues, Wine and spirits.

    Stay – Luxe hotel launches, recommendations, spas, exotic destinations, Indian and International city guides.

    Love – Personalities, art, design, music, culture, local and international shopping.

    “Eat Stay Love is the result of detailed research, our rich experience and solid investment. The sumptuousness of it makes you stay on every page longer and keep going back again and again,” said Marzban Patel, CEO Publicitas India & Asia.

     

    Indu Joshi, COO Publicitas Publishing India, said, “With years of valued experience in publishing top hotel magazines, it was only natural for us to launch our own product. We have got a fabulous response to Eat Stay Love and will soon launch a few more magazines of our own.”

     

    Eat Stay Love is at present available across select luxury five star hotels in Mumbai and Delhi. A digital version of the magazine is also available for subscription on Magzter.com.

     

    The current custom publishing portfolio of Publicitas Publishing includes Taj Hotels & Resorts, Singapore Airlines, SilkAir, SIA Engineering Company, Thai Airways, The Oberoi Group, DFASS Group, Frasers Hospitality, The Leela Palaces Hotels and Resorts, DLF Emporio, American Express Publishing and HomeTeamNS.

     

  • Media service company Publicitas has opened a new office in Tokyo, strengthening its global footprint and providing a strong link between media brands and the local advertising market in Japan

    Publicitas establishes presence in Japan

    By A Correspondent

     

    Media service company Publicitas has opened a new office in Tokyo, strengthening its global footprint and providing a strong link between media brands and the local advertising market in Japan.

     

    Publicitas represents international media owners in local markets, offering advertisers direct access to a premium, worldwide media portfolio. As of April 15, Publicitas operations in Tokyo provide Japanese advertisers with Print, TV, and Digital media solutions along with premier OOH and custom events to reach their international and premier local target audiences.

     

    Hiroko Minato, Managing Director, Publicitas Japan leads the venture. Ms Minato has more than 30 years of advertising sales experience in Japan, and will support Marzban Patel, CEO Publicitas, India and Asia in delivering bespoke solutions to clients in the region.

     

  • Publicitas Digital in India has signed an exclusive sales partnership with leading global online travel company Orbitz Worldwide, wherein they will provide Orbitz digital expertise and access to their sales network

    Publicitas Digital signs exclusive sales partnership with Orbitz Worldwide

    By A Correspondent

     

    Publicitas Digital in India has signed an exclusive sales partnership with leading global online travel company Orbitz Worldwide, wherein they will provide Orbitz digital expertise and access to their sales network to help Orbitz enter the Indian market.

     

    Publicitas Digital will sell Orbitz Worlwide digital inventory to advertisers in India aiming to reach foreign tourists. Orbitz Worldwide is a leading global online travel company that uses technology to enable travellers to research, plan and book a broad range of travel products, with a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com), RatesToGo (www.ratestogo.com) and the Away Network (www.away.com).

     

    “Orbitz is pleased to partner with Publicitas as we enter into a new market with tremendous growth potential,” said Josh Winkler, Vice President of partner marketing for Orbitz Worldwide. “Publicitas offers an extensive sales network coupled with a deep understanding of the local market, so we look forward to leveraging their expertise throughout the course of this partnership.”

     

    Namita Sahu, COO, Publicitas Digital India and Asia, said, “Travel advertisers are looking at catching the attention of their audience at the decision making stage. This is the best contextual environment where an Indian advertiser looking to connect with the foreign tourists can promote their offerings. With this partnership we have further consolidated our position in the Indian market to provide our advertisers a one stop shop for all their communication needs to reach out to the discerning travellers. Our goal is to provide Orbitz access to our extremely well spread sales network and digital expertise to help them enter the Indian market.”