Tag: Publicis Groupe South Asia

  • P&G Shiksha launches new campaign

    P&G Shiksha, the flagship CSR programme of P&G India, launched its new campaign – #StandUpForLearningGaps, to spotlight the issue of learning gaps in children, which affects over six crore children in the country as per National Achievement Survey 2021.

    Speaking about the new film, Abhishek Desai, Vice President – Brand Operation and Category Leader – Grooming, P&G India said: “For 19 years now, P&G Shiksha has championed access to education for millions of underprivileged children in India, impacting over 45 lakh children. We have reinforced this with our commitment to driving large-scale awareness regarding learning gaps, which impact over 6 crore children in India. These gaps can lead to frustration, a lack of understanding, and even ridicule. However, what often gets missed is the reason behind. By raising a pertinent question – “Would you laugh, if this happened with your child?” we are seeking to educate parents, guardians, teachers and well-wishers on the existence and impact of learning gaps, while also empowering them to identify and take steps to bridge these. We can come together to #StandupForLearningGap. Timely action can unleash a child’s full potential in leveraging education as an enabler for a brighter future.”

    Added Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia: “To draw attention to one of the most overlooked problems in education in our country, “The Learning Gap” – we have used humour as a platform for our latest campaign for P&G Shiksha. We often come across memes of children making mistakes on the internet, not realizing the grim reality behind this. This is actually a learning crisis that affects almost 6 crore kids in India. By using stand-up comedy as a medium, we want to build awareness of this critical gap in learning.”

  • Rajdeepak Das is Chairman of Publicis’s South Asia Creative Council

    By Our Staff

     

    Publicis Groupe has announced the launch of its Creative Council for South Asia, which, note a communique, will “further strengthen the group’s inspiring, truly remarkable creativity that transforms brands and businesses”.

     

    Das will continue to be CEO and CCO of Leo Burnett South Asia, in addition to his current role will be  the Chairman of this Creative Council, South Asia.

     

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “At Publicis Groupe,  we have a tremendous roster of brands, scaled capabilities across design, experience, data and technology, the finest talent pool and the Power of One. There is no better time than now to bring all these together and partner our clients in building truly Epic Work and Epic Brands. Rajdeepak who apart from being a dynamic and gifted Creative Leader, has been the force behind many famous, iconic campaigns for leading brands and has pivoted Leo Burnett India to top position among creative agencies in the country today;  he was but a natural choice for this role.”

     

    Added Das: “It’s an honour to lead The Creative Council for Publicis Groupe South Asia. The Council will use the power of brand purpose and new-age creativity to bring positive impact to people’s lives. The Council will help  pedigreed brands to collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed Council that is going to create next-generation solutions.”

     

  • Publicis Media picks up PepsiCo India mandate

    By Our Staff

     

    Publicis Groupe India has won FMCG major, PepsiCo India’s media mandate. The account was bagged post a multi-agency pitch process.

     

    With this development, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe.

     

    Commenting on this development George Kovoor, Senior Vice-President, PepsiCo India, said, “Publicis Media was selected after a very thorough and competitive pitch process.  Their expertise in areas such as media, data, digital, analytics, content, commerce, and ability to orchestrate and leverage diverse capabilities for seamless brand experiences led to them to be our partner of choice. We are confident that this new partnership, and their technological excellence will help us reach our consumers in an engaging and impactful manner.”

     

    Added Tanmay Mohanty, CEO, Media Services, Publicis Groupe India: “We are proud and elated at having been chosen as PepsiCo India’s media agency partner. Through data driven decision-making, new insights and ideas on the category, our teams were able to demonstrate how PepsiCo India could grow its portfolio brands further and leverage the power of integrated communications. PepsiCo India has iconic brands, and we look forward to bringing in media excellence and innovation for them and generating the right business outcomes.”

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Publicis Groupe looks forward to working with PepsiCo India, channelising our full spectrum of media, creative and digital capabilities and driving stronger consumer connects and powerful communications for its brands. We look forward to harnessing and mobilising the best talent, resources, proprietary tools and capabilities from across the Groupe and helping PepsiCo India accelerate and devise consumer strategy.”

     

  • Subhash Kamath moves to advisory role. Dheeraj Sinha will also be Chairman of BBH, Russell Barrett is CEO & CCO

    By Our Staff

     

    Publicis Groupe India announced that it has appointed Dheeraj Sinha as the Chairman of BBH India in addition to his existing mandate as CEO & CSO, Leo Burnett, South Asia. Partnering Sinha will be Russell Barrett, as CEO & Chief Creative officer, BBH India. Subhash Kamath moves into an advisory role for the group on other strategic initiatives.

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “I would like to thank Subhash for his leadership and contributions on BBH. Today BBH India is synonymous with truly world-class advertising. With Russell as CEO and CCO of BBH India and Dheeraj taking additional charge as Chairman, BBH India, we will further accelerate the agency’s spectrum of capabilities and creative product to deliver unmatched value to clients. Dheeraj comes with an impeccable track-record on growth, and this is also a testament of the strong leadership talent we have”

     

    Added Kamath: “It’s been a fantastic journey of 13 years, having founded this agency from scratch in India. It’s an agency built on a very strong people’s culture with creative excellence & strategic thinking at its very core. But I’ve been doing this for a very long time and as I enter the twilight of my 35-year career in advertising, I believe it’s time to hand over the baton to the next generation of leadership as I transition into an advisory role for Publicis Groupe. I’ve known Dheeraj for many years, and I know his passion for strategy & creativity. Along with Russell and Sanjay and many of the talented ‘black sheep’ in the organisation, I know I’ll be leaving BBH in very safe hands.”

     

    Said Sinha: “BBH is a dream brand amongst creative agencies. The brand has always believed in great work powered by sharp thinking. I have been a great admirer of its philosophy and the work that BBH has done globally. I am very excited with this opportunity. We have some great work, clients, and teams at BBH. Our goal will be to be one of the topmost agencies in the BBH network globally, creating work for our clients that brings them growth and glory.”

     

    Added Barrett: “BBH is an amazing brand, and this is an exciting new chapter in the exceptional story that has been scripted so far. I’ve enjoyed an enriching partnership with Subhash, Sanjay and Arvind, as we’ve done some proper black sheep work together. I now look forward to partnering with Dheeraj, who I’ve worked with before, and I can say from experience, that he brings a lot of energy and dynamism to every interaction and piece of work he touches.”

     

  • Lalatendu Das is now CEO Performics

    By Our Staff

     

    Lalatendu Das
    Lalatendu Das

    Publicis Groupe India has announced the appointment of former McKinsey Partner Lalatendu Das as CEO of Performics India. Current bosses Pallav Jain and Sarfaraz Khimani will focus on Publicis Groupe Central Initiatives.

     

    Das joins Publicis as CEO of Performics India, after almost 10 years with McKinsey, where he was Partner, Core founding member of McKinsey Digital Labs in Asia Pacific and co-lead McKinsey Digital and Technology practice, Asia Pacific. He is an engineer and an Executive Postgraduate in Business Management from IIM Ahmedabad.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Pallav & Sarfaraz have continually paved the way for Performics taking the agency to great heights of success. We are fortunate to have had their leadership and now look forward to leveraging them on key Groupe priorities. Lalatendu is an accomplished leader with an impeccable track-record of building client businesses and leading digital transformation at scale. He was the clear choice as the next leader of Performics, which is a front-runner in performance and digital solutions today. In his previous stints, Lalatendu built strong, well-insulated teams of technologists, software specialists, engineers and pivoted new products and experiences. His expertise and energy will help us further in providing maximum value to our clients.”

     

    PallavJain
    Pallav Jain
    Sarfaraz Khimani

    Added Jain and Khimani: “This has been an incredible journey for both of us, right from being founders of Convonix in 2003 to being leaders of Performics. It has been hugely gratifying to witness the growth of the organization from a bedroom to the 700+ people behemoth it is today. We are most proud of the ecosystem we were able to build that allowed young talent to thrive and make careers both within Performics and outside. Performics has had an extraordinary run and 2021 was our best ever year from a business perspective. With the momentum in the business and the stable leadership team in place, there is no better time for us to hand over the keys of Performics to a new leadership while we recalibrate our compass and see what to create next both within Publicis Groupe and outside. We will always be grateful to the support we have received from the Groupe both in India and globally, our clients who gave us an opportunity to grow their business and most of all our colleagues who trusted us with their careers. We are very excited with Lalatendu’s appointment and will always be the biggest cheerleaders for Performics.”

     

    Said Das: “I am honoured to be appointed as the CEO for Performics India and I thank Publicis Groupe for the opportunity. Publicis Groupe is an exceptional company, with the right structures, investments and focus on future-facing areas and this is clearly visible through tangible, exponential growth for its clients in the marketplace. I look forward to leading Performics at an incredibly exciting time, opening new growth opportunities and partnerships, pivoting strong products, strategic initiatives and services. This is a new chapter and I hope to drive further momentum and digital acceleration for Performics’ strong roster of brands, building further on market leadership.

     

  • Amaresh Godbole appointed CEO, Digital Tech @ Publicis

    By Our Staff

     

    Publicis Groupe has announced the appointment of Amaresh Godbole as CEO, Digital Technology Business, Publicis Groupe India. In this role, Godbole will be leading the group’s digital experience and technology agencies Digitas India and Indigo Consulting. He will also be responsible for scaling up the Publicis Commerce D2C offering.

     

    The role will report into Anupriya Acharya, CEO Publicis Groupe South Asia and both Unny Radhakrishnan, CEO Digitas India and Jose Leon, MD, Indigo Consulting will work closely with Godbole. Prior to this, Godbole was Head of Creative and Capability at Google India, and he also has a history of over a decade with Publicis Groupe where his last role was CEO, Digitas India.

     

    Said Acharya on the appointment: “The last two years have seen an acceleration in technology adoption and companies across sectors are grappling with the need to deliver more contemporary customer experiences and improve critical business processes. We have an opportunity to accelerate further our unique digital technology offerings in India and unlock new avenues, bringing in exponential growth for clients. In Amaresh, we have someone who deeply understands the Publicis way of working and also brings an outside-in view of technology trends and the wider industry from his time with Google.”

     

    Added Godbole: “In Digitas, Indigo Consulting and the Publicis Commerce teams, the Groupe has formidable technology transformation offerings. I hope to use the unique vantage point this role offers to find synergies and reimagine our combined go-to-market strategy in light of emerging client segments and technology opportunities such as Web3 and D2C. The Groupe’s Power of One approach will ensure we can offer these capabilities to all Publicis Groupe clients in India. On a personal note, Publicis Groupe has been like a second home for me and I’m excited to be back amongst people I’ve known and respected for a long time.”

     

  • Roopesh Pujari is now CTO @ Publicis

    By Our Staff

     

    Publicis Groupe India has announced the elevation and appointment of Roopesh Pujari, to Chief Technology Officer for the market effective January 2022. In this role, Pujari will steer the development of all technology capabilities across the Groupe in India including expansion of cloud solutions, platform integration, capability and capacity building and streamlining partners.

     

    Commenting on the appointment Anupriya Acharya, CEO, Publicis Groupe South Asia said: “Given the rapidly evolving landscape around 5G, Web 3.0, Metaverse, NFTs, Blockchain, Crypto and the like, technology roadmap is central to the success of any business. The new role will aid us in futureproofing our organisation as well as enabling the right support to client strategies. And Roopesh not only brings the right experience and competence but comes in with an exemplary track-record from within our organisation.”

     

     

  • UN Women launches Unstereotype Alliance’s India Chapter

    By Our Staff

    The Unstereotype Alliance has aunched the India national chapter with a coalition formed to tackle harmful stereotypes advertising with support from EU funded WeEmpowerAsia Programme. The Alliance will centre its work in India on broadening the representation of women and girls in non-traditional roles in advertising with a focus on women returning to the workforce.

    Convened by UN Women, the United Nations Entity for Gender Equality and Women’s Empowerment, the Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes from advertising and media. India is the ninth national chapter to launch worldwide, and the second in Asia.

    The Unstereotype Alliance’s India National Chapter Founding Members include: Hindustan Unilever (Champion), Diageo, WPP, Publicis Groupe, Havas Group, Advertising Standards Council of India (ASCI), Advertising Agencies Association of India (AAAI), The Advertising Club and Samhita Social Ventures.

    Said Phumzile Mlambo-Ngcuka, Executive Director of UN Women: “The launch of the India national chapter is a significant milestone for the Unstereotype Alliance. It shows that the India advertising and media industry is coming together in all its strength and diversity to tackle the harmful stereotypes that hinder progress towards gender equality. This is critical to addressing the drivers of inequality such as violence against women and girls, intergenerational poverty and the lack of women in leadership and decision-making roles. We hope that you will join us in making unstereotyped advertising and content the norm rather than the exception.

    Stereotypes in advertising perpetuate negative social norms and hinder progress of gender equality. Harmful social norms contribute to increased acceptance of gender-based violence, lack of economic decision-making for women and constricted opportunities in the job market. The chapter has defined strategic priorities to address gender stereotypes with a focus on harmful patriarchal traditions and norms to broaden the representation of empowered and autonomous women in private and public life, including in business leadership; and to ensure progressive representation in media and advertising.

    Unstereotype Alliance research into gender equality attitudes shows that there is a clear role not only to remove stereotypes in advertising and media, but to challenge widely-held beliefs and norms in society. Data from the Gender Equality Attitudes study, conducted across 10 countries including India, shows that whilst many Indians recognize the importance of women’s rights, outdated beliefs persist. Specifically:

     

    Here’s what a host of spokespersons have said:

    Susan Ferguson, Country Representative, UN Women India: “UN Women India is excited to launch the India chapter of the Unstereotype Alliance. I am confident with the support of such committed partners, we will generate a positive and enduring impact in the advertising and media industry and contribute to shaping a gender-equal world.”

    Priya Nair, Executive Director,-Beauty & Personal Care, Hindustan Unilever: “Across the globe, consumers are increasingly expecting brands to take a stand on the issues they care most about – gender stereotype has been one such issue. At HUL, we are committed to driving gender equity, including stepping up of brand programmes, advocacy to challenge the status quo and #unstereotyping advertising. With one billion people using our products every day and even more seeing our advertising, we know we have the power to make a real difference. Various organisations need to come together to bring about this systematic change and set new standards of empowerment and equality. As a founding member of the Unstereotype Alliance, we look forward to supporting UN Women, to drive social change, encourage action, and put an end to gender stereotypes and discrimination”

    CVL Srinivas, Country Head, WPP, India: “WPP is delighted to be a founding member of the Unstereotype Alliance – India Chapter. We look forward to working with the Alliance to bring about positive change to the issue of Gender Equality through the creative use of our skills and the passion of our people in this area.”

    Deepika Warrier, CMO, Diageo India: “Diageo India is proud to be associated with The Unstereotype Alliance – India Chapter, which will work to  accelerate progressive gender portrayal in advertising. Together, we will lead the creation of a framework that encourages increasingly progressive codes with themes ranging from empowerment to celebrating the power and imperfections of womanhood to challenging stereotypes to ultimately moving beyond gender codes. We hope our efforts would contribute to empowering women regardless of their race, class, age, ability, religion, sexuality, language, education etc.”

    Anupriya Acharya, CEO, Publicis Groupe South Asia:  “Publicis Groupe through Viva la difference is a company that celebrates talent, inclusivity and diversity. Our core values and people-first culture synergise seamlessly with the Unstereotype Alliance’s larger mission and objectives and we are pleased to be a part of its India Chapter. Publicis Groupe India looks forward to collaborating with other future-facing companies in building narratives that are progressive, purposeful, gender-equal, human and authentic.”

    Rana Barua, Group CEO, Havas Group India: “We are delighted to be coming on board at a crucial time as a member of the UN Women Unstereotype Alliance as they begin their chapter in India. At Havas Group, we are clear on driving gender diversity and want to bring about a cultural transformation and mindset shift that will encourage many more women leaders in the group. Our alliance with UN Women Unstereotype Alliance will surely help us in this journey.”

    Manish Kapoor, Secretary General, Advertising Standard Council of India: “Positive gender portrayals and depictions in advertising are high on ASCI’s agenda, and we aim to shape this narrative in the coming months through different initiatives. Partnering with the Unstereotype alliance is an important step in this journey. Working together helps synchronise voices of different stakeholders and we are very pleased to be a part of the alliance.”

    Sudhesh Kapoor, Secretary General, AAAI: “We are sure that this Alliance will go a long way in taking down some popularly held myths about genders which are consciously or sub-consciously propagated by popular media and advertising.”

    Namrata Tata, The Advertising Club: “While many organizations are taking initiatives to drive gender diversity & equality, collaboration at an industry level is needed to see the needle movement. As an integral part of the advertising industry ,The Advertising Club believes in driving real change when it comes to the portrayal of gender norms. We are delighted to join The Unstereotype alliance convened by UN women , which aims at removing negative gender stereotypes in Advertising and Media”

    Priya Naik, Founder and CEO, Samhita Social Ventures: “Companies, media and content companies, advertisers, and creative agencies have a social and ethical responsibility to break gender stereotype, as well as the capability to do so on a large scale. I am proud to be a part of the Unstereotype Alliance movement to dismantle traditional gender roles and their related”

     

     

  • Publicis launches PubFit for employees

    By Our Staff

     

    Publicis Groupe India has designed a holistic and first of its kind health and wellness programme for its 4000+ workforce called PubFit. It has partnered with Human Edge, a business platform that teams up with key stakeholders to deliver Advocacy and Interventions to champion holistic well-being.

    Anupriya Acharya

    Said Anupriya Acharya, Publicis Groupe South Asia CEO: “Year 2020 has underscored the importance of strength and resilience in the face of uncertainty, chaos and fragility. It is amply clear that while we cannot control circumstances and events, we can certainly control our response, reaction and hence their impact on us. PubFit is a carefully designed, richly curated programme that gears up the entire organisation towards a fulfilling health, wellness and fitness journey. We believe that strong and resilient people not only make for strong antifragile organisations but also happier homes and more resolute societies.”

    Added Dr Marcus Ranney, Founder & CEO of Human Edge: “It is my pleasure to partner with Publicis Groupe in this remarkable endeavour. The sign of a progressive, future-ready organisation is that they keep employee wellbeing at the centre of whatever they do and do not lose sight of it while charting out organisational goals. With PubFit launch, we streamed ourselves in the homes of over 4000 employees. A war cry, a rallying call, this is one of the strongest messages I have ever witnessed a company leadership make and am so excited to be a partner with them in this journey.”

     

     

  • Ajay Gahlaut exits Publicis WW, Vikash Chemjong & Tito Mazumdar made Joint NCDs

    By A Correspondent

     

    Ajay Gahlaut
    Vikash Chemjong & Basabjit Mazumdar

    Ajay Gahlaut, CCO and MD of Publicis Worldwide, India (PWW) has decided to move on from the agency and pursue his passion on the personal front, a communique from the agency notes. He will be with the agency until mid-August and will see through a handover to teams and clients.

     

    The agency has also announced the elevation of Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors. The duo would take on the role of managing the creative mandate for all brands under PWW including Publicis Capital, Publicis Ambience, Publicis Beehive, Publicis Health, Publicis Emil and Publicis Business and will report to Srija Chatterjee, MD, Publicis Worldwide, India.

     

     

    Anupriya Acharya

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Working with Ajay has been a great experience even though our overlap has been only six months. He has built a great team here and we thank him for all his contributions. Am sure he will be successful in whatever he chooses to do next and our best wishes are with him.”

     

    Both Chemjong and Mazumdar had joined Publicis Capital over a year ago as National Creative Directors. Over the past one year, they have been instrumental in shaping the creative universe of some key brands under Publicis Capital including Beam Suntory, GUS, GPI, Nestle, Goodricke, Emami to name a few. Prior to joining Publicis, they both were Group Creative Directors at Ogilvy India and have over four decades of creative experience between them.

     

    Srija Chatterjee

    Added Chatterjee: “Ajay has been a great friend and a fantastic creative leader to have around. Over his 18-month long stint, he has helped build and nurture the creative process and output for a number of brands at the agency. I wish him a great ride in his future endeavours.” On the new roles for Vikash and Tito, Chatterjee said: “We are fortunate to be running on a group philosophy that thrives on the model of collaboration and ensure that we breed and train talent of great calibre. To that end, both Vikash and Tito come with over 40+ years of combined work experience and have been successfully leading the Publicis Capital business for the last one year, partnering some of our clients in delivering some great work. I look forward to them playing a key role in raising the creative bar.”

     

    Said Gahlaut: “For me it has been a wonderful year and a half at Publicis. I have made many friends, built a powerhouse creative team and done some nice work. The only reason for moving on is a desire to try new things. This is an extremely exciting time for all kinds of creative content in the country. I have a couple of interesting options I can explore. And while I will never say never to advertising, I thought it was a good time to attempt some things I hadn’t tried before.”

     

     

  • Deepak Pant joins Publicis Groupe as Head, Data Science Practice

    By A Correspondent

     

    Deepak Pant

    Publicis Groupe India announced the appointment of Deepak Pant as Head, Data Science Practice. In this role, Pant will be incharge of enhancing capabilities on measurement, research, advanced analytics, digital analytics, data strategy including data integrity and automation, and also developmental work on Publicis People Cloud.

     

    Anupriya Acharya

    Said Anupriya Acharya, CEO Publicis Groupe South Asia: “Data is what fuels our marketing transformation solutions across creative, media and tech. In the last six years we have made significant progress in our Data Science Practice and today it competes with the best specialist shops. While it started as a centre of excellence providing advanced analytics solutions to our global clients, in the last 3-4 years we have seen increased appetite and hence huge uptake even in the local market. As margins of companies come under pressure the focus on ROI of marketing is only increasing. With 2000+ experts across digital and tech in the Groupe, our Data Science Practice has unmatched ability on multiple domain solutions.”

     

    Added Pant: “It’s both an honour and a huge responsibility to lead the Publics Groupe India’s Data Science Practise. The exciting possibilities that the scale and diversity of the Groupe and its clients present are unmatched. I look forward to making a difference here and bringing disruptive solutions that enable strong business results for clients and the Groupe alike.”

     

     

  • Digitas CEO Amaresh Godbole to join Google

    By A Correspondent

     

    Amaresh Godbole

    Publicis Groupe has announced that Amaresh Godbole, CEO, Digitas India, will be stepping down in March, to join Google. Godbole has been with the company since 2009 and has been instrumental in scaling up the business in the country.

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Amaresh has been a Publicis Groupe loyalist for over a decade. He is moving on to an interesting profile and we’re all extremely happy and supportive of this next chapter in his career. We value his contributions and wish him the very best. He is with us for a couple of months, and is committed to helping us plan a smooth transition. We will announce the succession plan in due course.”

     

    Added Godbole: “I have nothing but gratitude for my years at Publicis Groupe and Digitas. I have had the opportunity to grow as a professional and as an individual. I doubt I would have ever considered moving out for a similar role elsewhere. I felt ready for this one because Digitas has a phenomenal leadership team in place and is now at a scale where it is self-sustaining. We’ve had our best ever performance last year. Further, with the Groupe’s “Power of One” strategy and Anupriya’s leadership I have no doubt about its continued success.”