MxMIndia

Tag: Publicis Communications India

  • He is contemplating his next career move, which he will announce very soon

    Sudeep Gohil moves on from Publicis India

    By A Correspondent

     

    Sudeep Gohil

    Sudeep Gohil, Chief Strategy Officer & Managing Partner, Publicis India has announced that he is moving on from the agency. The move follows the end to his 18-month contract, which will end in August 2018. He is contemplating his next career move, which he will announce very soon.

     

     

    Saurabh Varma

    Commenting on Gohil’s tenure at the agency, Saurabh Varma, CEO, Publicis Communications India said: “As a planning maverick, Sudeep’s role at the agency was second to none. He was instrumental in shaping up the future of a number of brands with his dynamic ideas and out-of-the-box solutions. Under him, the planning function was established as a well-oiled unit resulting in the agency winning multiple accounts over the past year or so. We will miss his dedication and passion that he bought to work every day but I am sure he will excel in whatever next he does. I wish him the very best for his venture.”

     

    Srija Chatterjee

    Sharing her views, Srija Chatterjee, Managing Director, Publicis India said: “The past 16 months have been almost the same for Sudeep & me as we embarked on our journey at the agency around the same time. His mandate was to bring in finesse and ambition in the ideas that came out of the agency, and I am glad to say that he lived up to the promise to its fullest. Under him, the agency was able to throw up some fascinating and purpose-led work, which created quite an impact in the marketplace. We are sad to see him go, but are happy that he will be at his ambitious best in whatever he does next. I wish him the best for his future.”

     

    Sharing his experience, Gohil said: “My tenure with the Publicis India team has been amazing. The energy, enthusiasm and passion is genuinely infectious, but all good things come to an end. I’m looking forward to seeing what more the crew achieves in my absence.”

     

     

  • Agency heads/clients acknowledge MSL role in winning Gold, Silver and two Bronze Lions at Cannes Lions 2017

    MSL demonstrates Publicis’ ‘Power of One’ with four Cannes Lions for group agencies

    By A Correspondent

     

    The honours may have been bagged by other Publicis Groupe agencies, but each of the four winning campaigns saw strategic inputs by MSL India, the group’s strategic communications and engagement firm.The winning campaigns of #GiveHer5-The Ammada Trust, HPCL Roads That Honk and Vicks #Touchofcare, involved crucial strategic communication approach to drive conversations and impact, notes a communique.

     

    Said Amit Misra, CEO, MSL India: “The wins are a true reflection of the power of strategic PR counsel in creating the right conversations that lead to measurable impact. As we continue to work with greater collaboration under PublicisGroupe’s ‘Power of One’, our mission is to consistently raise the quality of our work and partner our clients to deliver integrated solutions. All in line with our promise to be a communication partner that provides strategic counsel and creative thinking.”

     

    For instance, with the Gold Glass Lion for #GiveHer5, The Ammada Trust bagged by Law & Kenneth Saatchi & Saatchi, Praveen Kenneth, Chairman, Co-owner and MD at L&K Saatchi & Saatchi acknowledges the MSL role: “I am a firm believer that passion and hard work always deliver great results. Born from a self-interest to support betterment of girl child in India, the mission and goals of #GiveHer5 have surpassed all our expectations. In a campaign of such nature, while it was definitely imperative for us to drive mass reach to crowdsource support, the more important and tougher task was bringing to light the issue and creating awareness with action; a task more than well managed by MSL. Their strategic communication counsel and approach, makes them an equal partner in this win.”

     

    Said Saurabh Varma, CEO, Publicis Communications India and CEO, Leo Burnett South Asia The Roads that Honk work created for HPCL which bagged a Silver Innovation Lion and a Bronze in Design (Promotional Item Design) for Leo Burnett India: “A great example of how collaboration and the right strategic communication mix can create a big impact. MSL’s role was instrumental in the win, since it was imperative for the campaign to create the right conversations around the idea and its innovation and earn credibility. MSL delivered and deserves as much credit for the win as Leo Burnett.”

     

    The Vicks #TouchofCare which bagged a Bronze in Entertainment Lion was created by Publicis Singapore. Endorsing MSL’s contribution, Nitin Darbari, Chairman and CEO P&G Teva JV China, Marketing Director Asia, Middle East and Africa said, “Vicks #TouchofCare work by MSL is a great example of how power of an idea coupled with strong agency can delivery wonders even at low budgets. The MSL team tapped creatively into the full network of celebrities and influencers with virtually no budget and based on the strength of the idea delivered outstanding value in amplifying the story of Vicks Touchofcare. Added Ritu Mittal, Country Brand Marketing Manager, Procter & Gamble: “The MSL team was exemplary in working the end-to-end PR plan and execution on the #TouchOfCare campaign. The team managed everything within a very limited budget and demonstrated superb agility. The campaign received an overwhelming response across global and national publications as a result of the relentless efforts made by this team.”

     

  • Prodigious India will offer its services across all Publicis Communications agencies including The Leo Burnett Group, Publicis Worldwide (including Marcel), Law & Kenneth Saatchi & Saatchi and MSLGroup

    Publicis Communications launches Prodigious in India

    By A Correspondent

     

     

    Publicis Communications has launched Prodigious, Publicis Groupe’s specialist production company that produces and delivers video, digital and print-led branded content, in India. Prodigious India will offer its services across all Publicis Communications agencies including The Leo Burnett Group, Publicis Worldwide (including Marcel), Law & Kenneth Saatchi & Saatchi and MSLGroup.

     

    Speaking about the launch of Prodigious, Saurabh Varma, CEO, Publicis Communications India said, “There has never been a better time to announce the launch of our own specialist production division. We hope to make Prodigious a major player inproduction in India in the next three years. To that end, we have made deep investments and put together a team of the best talent, technology and equipment to deliver world-class quality content for our clients. I am confident with Prodigious we have the most progressive content production company in India.”

     

    Added Loris Nold, Global COO of Publicis Communications: “Launching Prodigious in India was incredibly important to add to our existing footprint in the region, including China, Singapore and Australia. It’s exciting news for our clients and agencies.”

     

    Said Jean-François Valent, CEO, Prodigious Worldwide: “With the launch of Prodigious not only are we capable ofoffering our global clients with valuable local capabilities, but we are also opening new doors to local clients as we provide the support of our 3,000-people and 37-location strong network to Prodigious India.”

     

    Prodigious’ first initiative in India is the introduction of its video content stream, to be spearheaded by VandanaWatsa.Speaking about her new role and her vision for Prodigious, Watsa said, “We have huge ambition for video production at Prodigious, and it is backed by the work we have done for some of the country’s biggest brands–Thums Up, Bajaj V, McDonald’s, Jeep, Amazon –over the past year. The team of executive producers, directors, line producers and editors is hand-picked by us, and it is only going scale up in the months to come. I am excited to be a part of the global roadmap and Saurabh’s vision for Prodigious. I am confident of making it a reality.”

     

  • He will continue to helm Leo Burnett, South Asia, as Nakul Chopra & Praveen Kenneth will continue reporting to Publicis Comms Global CEO Loris Nold

    Saurabh Varma appointed as Publicis Communications’ India CEO

     

    Publicis Communications has announced the appointment of Saurabh Varma as CEO of Publicis Communications India. Varma’s appointment comes on top of his existing responsibilities as CEO of Leo Burnett’s South Asia operations, and he will be based in Mumbai.

     

    Varma, as well other country leaders Nakul Chopra and Praveen Kenneth, will continue reporting to Loris Nold, global COO of Publicis Communications, incharge of the APAC & MEA region. In the Indian subcontinent, Publicis Communications comprises Leo Burnett, Publicis India, Law & Kenneth | Saatchi & Saatchi, Orchard India, MSLGROUP, Publicis Ambience, Publicis Capital, Indigo iStrat and Publicis Beehive.

     

    “With Saurabh leading our India efforts,” said Nold, “I am very confident that we will drive significant acceleration across Publicis Communications, ultimately for the direct benefit of our clients”  Said Varma on the announcement: “I am thrilled to be given the opportunity to help our creative brands fully leverage the strength of our collective expertise around digital, shopper marketing, PR and production platforms. In my mind, Publicis Communications is first and foremost about giving our clients full access to our capabilities, talent and resources across the country, as our aim is to deliver end-to-end solutions to all of our clients.”

     

    It may be recalled that Varma was appointed Chief Executive Officer of Leo Burnett India in 2013, and a year later, was elevated to a South Asia role. He has about 20 years of industry experience, seven of which were spent as Chief Strategy Officer for South Asia, in Singapore.