MxMIndia

Tag: Publicis Beehive

  • He will takes over the reins from Paritosh Srivastava, who has been elevated to the role of MD, L&K Saatchi & Saatchi

    Sanju Menon is COO – Publicis Ambience & Beehive

    By A Correspondent

     

    Sanju Menon

    Publicis Worldwide India has announced the appointment of Sanju Menon as Chief Operating Officer of Publicis Ambience and Publicis Beehive. Menon takes over the reins from Paritosh Srivastava, who recently was elevated to the role of Managing Director of L&K Saatchi & Saatchi. Menon will be responsible for driving the growth agenda while also providing fresh thinking and impetus to a host of brands under Publicis Ambience and Publicis Beehive. He has already assumed charge from January 2, 2020 and will report to Srija Chatterjee, MD, Publicis Worldwide, India.

     

    Menon joins Publicis Worldwide from sibling Leo Burnett India where his last role was as Executive Vice President managing the entire Bajaj portfolio for the agency. Apart from Bajaj, he was also associated with brands across the Publicis Groupe including Jeep, Viacom, Bridgestone, Sketchers, Abbott Nutrition and Cholayil among others.

     

    Srija Chatterjee

    Commenting on the appointment, Chatterjee said: “It’s been an emotional ride these past few days as one of our most dependable faces departs to take on a larger role at the Groupe level. But that’s an exciting journey to undertake and Paritosh deserves every bit of the success that has come his way. I’d like to thank Paritosh for setting up steady and solid-looking agencies under Publicis Ambience & Publicis Beehive. At the same time, I’d like to welcome Sanju to the Publicis Worldwide family and can vouch for his credibility as one of the most exciting talents to watch out for. His credentials in driving growth and strategy and his team-bonding skills make him a prized asset to possess. I look forward to partnering him and carving out an upward trajectory for several brands under the Publicis stable.”

     

    Paritosh-Srivastava

    Added Srivastava: “Leaving is always tough, especially when it’s been a deep emotional relationship of over eight years. Publicis Worldwide will always be close to my heart and will root for its success and glory. However, the silver lining is that no one better than Sanju Menon could have taken the mantle. He’s a fantastic human being and an incredible professional who will add amazing value to our wonderful clients. I’m certain that he will take the agency to greater heights. My heartfelt wishes to Sanju, Srija, Ajay, Neeraj, Suraj, Sridhar and the entire PWW team for a great ride into the future.”

     

    On joining Publicis Worldwide India, Menon said: “The last five years at Leo Burnett have been very rewarding. I will cherish the association I have had with the various teams I have worked with. With LB’s rich history of innovation, these years have been of great learning too, and I hope to take every bit of it with me to Publicis Worldwide. From the outside, I have seen that Publicis Worldwide has fantastic talents and long-standing relationships with brands that are trusted, loved, and have enormous potential. Equipped with the Publicis Groupe’s ‘Power of One’ philosophy and with the trust of our partners, I look forward to working with Srija and her talented team on building effective and innovative solutions that will make Publicis Worldwide more agile, and a powerhouse within the group. I’m looking forward to being a part of this exciting new journey.”

     

  • The ad campaign comprises a series of three films that has been conceptualised and executed by Publicis Beehive

    Ayushmann Khurrana promotes Balaji Wafers in new ad

    By A Correspondent

     

    Balaji Wafers has rolled out its latest brand campaign that stars actor Ayushmann Khurrana. The integrated ad campaign will see Ayushmann promoting the core proposition of Balaji Wafers “Kam Hawa, Wafers Zyaada and flavours wah wah”.

     

    The ad campaign comprises a series of three films that has been conceptualised and executed by Publicis Beehive and have been shot by production house, Prodigious. Meanwhile, Publicis Entertainment, the branded content and entertainment marketing arm of Publicis Groupe has been responsible for getting Ayushmann Khurrana on board as the brand ambassador.

     

    Commenting on the ad campaign, Shyam Virani, Director, Balaji Wafers said: “Publicis Beehive has come up with yet another brilliant idea and execution, to take Balaji Wafers’ promise of quality and quantity to the next level. Their recommendations have always been spot on and completely in sync with our growth plans. We are also very excited about the association with Ayushmann Khurana and admire his ability to connect with the masses that helps us achieve our brand promise of being a favourite snack of the country.”

     

     

  • Unveils integrated ad campaign featuring Virat Kohli

    Publicis Beehive wins media mandate of UK-based Wellman

    By A Correspondent

     

    Leading multi-vitamin and mineral brand Wellman has appointed Publicis Beehive to manage its media mandate in India. Won after a multi-agency pitch, Publicis Beehive will facilitate the UK-based Wellman’s launch campaign while also developing a robust communication strategy for the brand to make an impressive impact in the Indian market.

     

    In keeping with its core product promise, Wellman has appointed cricketer Virat Kohli as its brand ambassador. ental agility and strength.

     

    Commenting on the launch of the brand in India, Tej Lalvani, CEO of Vitabiotics said: “We are delighted to announce the launch of Wellman vitamins in India through our major collaboration with global sports legend Virat Kohli. Wellman, the No.1 vitamins for men, has helped leading sports professionals and celebrities around the world achieve remarkable results, and we are excited that this will now be available in India.”

     

    Added Paritosh Srivastava, COO – Publicis Beehive said: “Wellman is a much-loved and consumed brand around the world. And so is its communication. The task for its launch in India was to weave a similar magic and make it appealing to the Indian audiences. The focus was thus on the two elements necessary for success: physical fitness and mental sharpness; hence the tagline ‘Stay fit, Be sharp’. There couldn’t have been a better ambassador to embody this philosophy than the world’s best cricketer, Virat Kohli. We are confident that the communication will make quite a mark with the audiences in India.”

     

     

  • Campaign to span across OOH, digital and on ground activations across multiple cities

    Storia unveils its inaugural campaign for shakes

    By A Correspondent

     

    Storia Foods & Beverages has announced the launch of its first integrated marketing campaign for its range of Storia Shakes. The campaign will include the roll out of three ad films, each focusing on a different variant including strawberry, mango and banana.

     

    The media campaign designed by Publicis Beehive will be seen across multiple media across OOH, digital and social media platforms with a range of BTL activations planned over a period of two months.

     

    Speaking about the campaign Vishal Shah, Founder & Managing Director, Storia Foods & Beverages said: “We, at Storia, feel great responsibility because what we serve affects our consumers’ health and lives directly. We wanted to take this opportunity to communicate to the consumers how serious Storia is to living upto this commitment, in a fun yet a very impactful way, something that most shake brands haven’t explored yet.  This campaign was a great way to increase significant brand consideration by reiterating this promise that places attention to the health benefits and quality control by stating ‘Only the best fruits go into India’s Highest Fruit Content Shake’.

     

    Added Paritosh Srivastava, COO – Publicis Beehive: “In a highly cluttered category our challenge was to create a communication as differentiated as the drink itself. The animation allows us to tell a product story in a very charming fashion with storytelling at its heart.”

     

  • It will be handled out of the Mumbai office of Publicis Beehive

    Publicis Beehive bags creative mandate of Balaji Wafers

    By A Correspondent

     

    Publicis Beehive has won the creative mandate of snacks and namkeen player, Balaji Wafers. It will be handled out of the Mumbai office of Publicis Beehive.

     

    Flagging off the partnership, Publicis Beehive has launched an integrated ad campaign led largely by a series of TVCs. Said Keyur Virani, Director, Balaji Wafers: “Publicis Beehive got the insight on the brand and value proposition spot on. The creative execution of their thinking was disruptive too. Subtle humour in the category of wafers and snacks is so difficult to achieve and we were pleasantly surprised to see how easily they married this style of storytelling.”

     

    Sharing his views on the brand thought and execution, Paritosh Srivastava, COO – Publicis Beehive said: “Balaji Wafers is a trusted name in the snacks and namkeen category and we are delighted to have them partner us as they embark on a quest to become a household name across India. The key insight was to play on the one factor that sets the brand aside from the others – less air and more wafers. What better way than to relate it to real life instances. We are excited with the inaugural brand campaign and are positive that it will connect innately with the consumers at large.”

     

     

  • To handle full-service communications mandate for the brand in India

    Beehive to handle integrated comms for Storia Foods

    By A Correspondent

     

    Storia Foods & Beverages, a budding entrepreneurial venture in the natural foods space, has roped in Publicis Beehive to manage its entire communications mandate.

     

    The agency was shortlisted after a multi-agency pitch and will manage the entire communication mandate including advertising, brand activation, digital and media.

     

    Sharing his viewpoint on his plans for the Indian market and also on appointing Publicis Beehive as its communications partner, Vishal Shah – Founder & Managing Partner, Storia Foods & Beverages said: “It is important that we have a deep understanding of our consumers, how we want our consumers to perceive us and what feeling we want to leave them with. Today’s society is moving rapidly and brands have a small window to interact with their consumers and create an impact through their products and communication. It was thus important for Storia to invest in a partner who could communicate these brand values and create a feeling of belonging for our consumers and Publicis Beehive fit the bill seamlessly. They understand our brand vision and culture and there is immense trust that they will nurture our brand as well as we do.”

     

    Added Paritosh Srivastava, COO – Publicis Beehive: “Partnering an upcoming and entrepreneurial brand like Storia Foods & Beverages presents both an opportunity as well as a challenge. Opportunity lies in leveraging our integrated strength to put our best foot forward in terms of creative, media, digital and activation. The challenge is the trust and responsibility entrusted by Vishal and team upon us to make Storia a success in a tough environment. It’s a great product and we hope that together we will create memorable communication that will result in disproportionate trials and awareness.”

     

    The agency is currently working on the first communication message which will be rolled out shortly.

     

     

  • He will report to Srija Chatterjee, Managing Director, Publicis Worldwide India

    Paritosh Srivastava named COO of Publicis Beehive

    By A Correspondent

     

    Publicis Communications has announced the appointment of Paritosh Srivastava as the COO of Publicis Beehive. Srivastava steps into the role in place of Sanjit Shastri, who passed away in September 2017.The appointment is effective immediately.

     

    Srivastava will take over the reins of the agency apart from continuing to lead Publicis Ambience as its COO. He will report to Srija Chatterjee, Managing Director, Publicis Worldwide India.

     

    Publicis Beehive is the advertising agency under Publicis Worldwide, India and is focused on serving startups and entrepreneurial ventures, and manages media buying, creative, PR and activation to drive growth for clients. Some of the clients it serves include Games24x7, Stovekraft, Xseed Education, e-Seva (MoPNG), UBS, MAAC, Tourism Malaysia, DSK Benelli, UIDAI, Pitaara Namkeen, Chambor Cosmetics, Sangeetha Mobiles among others.

     

    Commenting on the appointment, Srija Chatterjee said: “Publicis Beehive is what it is because of the relentless drive by Sanjit Shastri, whose untimely demise shocked one and all. Luckily, he has placed the agency on a pedestal that compares it to some of the best in the country. We are excited to have Paritosh Srivastava take over the reins and bring in his dynamism, astute business sense and ability to connect well with clients to drive the next phase of growth for the agency. I wish him all the luck for the role ahead.”

     

    Commenting on his additional role within Publicis Worldwide, Srivastava added: “I’m honoured to be given the mandate of leading Publicis Beehive. Unfortunately, the void left by my friend Sanjit Shastri is too big to be filled but I’m glad to be stepping in and look forward to further building on the legacy. Beehive is uniquely positioned in the market with its integrated offering and I see a huge potential for it in current business scenario. We have a solid team at Beehive and can expect some great momentum on both new business and work in the months to come.”

     

     

  • Their brand campaign for Cocofly broke in April in New Delhi this year

    Nilgai Foods hands over mandate to Publicis

    By A Correspondent

     

    Publicis has bagged the media mandate for Nilgai Foods. The account will be handled by the agency’s Mumbai office.

     

    Founded in 2011 by entrepreneurs Arjun Gadkari & Abhay Jaiswal, Nilgai Foods is in the packaged food space with their brand of sauces called Pico and Cocofly fresh natural coconut water.  Nilgai is reported to be one of the top 10 Indian startups to watch out for in 2016. Their brand campaign for Cocofly broke in April in New Delhi this year.

     

    Arjun Gadkari, co-founder at Nilgai Foods, said, “We are excited to be working with Publicis Beehive. It is clear that the team thinks about media differently from other agencies, and focus first on finding the right consumer before formulating a plan to target them through effective campaigns. We believe that packaged coconut water in India will become the hot topic of this summer, and we are confident that our brand COCOFLY can be seen as the market leader in this nascent market with the help of Publicis Beehive’s contribution.”

     

    Sanjit Shastri, CEO, Publicis Beehive said, “This is an exciting space to be in – as consumers are increasingly conscious of what they consume on a daily basis.  We see Cocofly as a clear winner – given the sheer goodness of the product and the dynamism of the leadership team at Nilgai.”