MxMIndia

Tag: Projjol Banerjea

  • The new brand identity is congruent with Zeotap’s mission to democratize high-quality deterministic data in India for agencies and brands

    Zeotap unveils new brand identity

    By A Correspondent

     

    Mobile data company zeotap has unveiled a new brand identity comprising a new logo, slogan and website. Zeotap’s new identity is in tandem with the company’s vision and philosophy and reinforces its focus on ensuring value from pairing valuable data with intelligent technology.

     

    Said Projjol Banerjea, Founder and Chief Product Officer of Zeotap: “Our brand identity is a visual expression of everything we do for our partners’ success. It reflects our simultaneous commitment to data owners to protect their assets while putting them to the best use, as well as to our agency and brand clients to ensure they exceed their targets.”

  • Zeotap was founded in 2014 by senior executives from advertising, tele-communications and tech companies such as IBM, Vodafone and Fyber (RNTS Media)

    zeotap expands its India operations

    By A Correspondent

     

    Zeotap, a mobile data collective providing customer insights for digital marketers, announced the expansion of its India operations. Zeotap(written with the Z in lower-case) was founded in 2014 by senior executives from advertising, tele-communications and tech companies such as IBM, Vodafone and Fyber (RNTS Media). It now has offices in Berlin, Bengaluru and New York, and additional presence in Madrid and Milan.

     

    zeotap’s technical centre is located in Bengaluru and comprises more than two-thirds of global headcount. The present technical team of 35 is expected to double in strength by the end of the year, with particular emphasis on data engineers and data scientists. “We’ve been incredibly happy with our decision to build our technical team in India. Bengaluru has a wealth of skilled talent and is best-positioned to feed our voracious needs,” said Projjol Banerjea, Co-founder and Chief Product Officer at zeotap.

     

    Last year, zeotap entered into a joint venture (JV) called Mozeofor the Indian market with Mogae Media for programmatic advertising on smartphones.