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Tag: Procter & Gamble India

  • Spotlights state-of-the-art diaper manufacturing factory in Mandideep, Bhopal

    P&G brand Pampers unveils new campaign

    By Our Staff

     

    Pampers, baby care brand under the house of Procter & Gamble, has set a new benchmark of transparency, safety and innovation for consumers with its latest campaign #DekhKeHiMaanege, targeted at discerning parents.

     

    Said actor Nakuul Mehta and vocalist Jankee Parekh: “As new parents, we know firsthand the challenges and concerns that come with choosing the right diaper for your baby. Pampers’ #DekhKeHiMaanege campaign was an eye-opener for us. Visiting the Pampers manufacturing facility and seeing the rigorous safety and quality checks they put in place was reassuring. It’s clear that Pampers is dedicated to providing the best for babies, and we can confidently say that after seeing it all, ‘Dekh Ke Maanliya’. We believe Pampers is the right choice for parents who want the best for their little ones.”

     

    Added Chetna Soni, Vice President & Category Leader, Babycare, Procter & Gamble India: “At Pampers, we’ve always been committed to delivering the best care for babies. Our new #DekhKeHiMaanege campaign reinforces Pampers’ legacy as the gold standard in baby care, rooted in innovation, safety, and trust. With our new campaign film, we have raised the bar when it comes to being transparent with our consumers, further reaffirming their implicit trust in us. We were delighted to welcome our new parents into our manufacturing plant and have them witness firsthand the entire process of making Pampers diapers. We hope that viewers of the film and all our consumers now know and understand why Pampers diapers are the leading choice for parents.”

     

  • Mukta Maheshwari will lead the company's marketing function in India

    P&G India appoints new CMO

    By Our Staff

     

    Mukta Maheshwari
    Mukta Maheshwari

    Procter & Gamble India has appoints Mukta Maheshwari as the company’s Chief Marketing Officer (CMO). Along with leading the marketing function, Maheshwari will also head the Fabric Care Category for P&G India.

     

    Sharing his perspective, Sharat Verma, Senior Vice President, Fabric Care, P&G India, Middle East, and Africa (IMEA) said: “It has been my privilege and an absolute honour to serve as the CMO for P&G India. The journey has been rewarding and one filled with immense learnings. From every campaign that captured hearts, to each innovation that reshaped industries, our commitment to delivering exceptional results stands as a testament to our unwavering pursuit of excellence. Together, we raised the bar on consumer centricity and brand building and reinforced our brands as both – a #ForceForGrowth and a #ForceforGood. As I extend a warm welcome to Mukta, I am confident that our legacy will continue to thrive, inspiring new heights of creativity, impact, and success. I am only optimistic about what the future holds.”

     

  • Khosla is leaving the company at a time when it has lost share in over two-thirds of its business, a struggle reminiscent of its parent company that has now put over 100 brands on the block to focus on core business

    After 13 years as P&G MD, Shantanu Khosla, 55, quits

    By Sagar Malviya

     

    Procter & Gamble India’s managing director Shantanu Khosla is stepping down effective June 30, 2015, leaving behind a company that is struggling to grow its shares amid intense competition. The company announced his move on the BSE without elaborating on his replacement.

     

    The 55-year-old Khosla became part of P&G when it acquired Richardson Hindustan in 1985. In his tenure spanning nearly thirty years at P&G, Khosla led several business units around the globe. Later, in 2002, he took over the leadership of India operations of the company in June 2002. In 11 years under Khosla, P&G’s revenues have multiplied about six times at roughly 9,000 crore across three companies.

     

    Khosla, an IIT Bombay and IIM Kolkata alumnus, is leaving the company at a time when it has lost share in over two-thirds of its business, a struggle reminiscent of its parent company that has now put over 100 brands on the block to focus on core business.

     

    The Indian unit of world’s largest consumer products company ceded ground in products ranging from detergents, skin creams and shampoos to disposable razors and sanitary napkins. Experts said this resulted from P&G’s lack of innovation and focus on higher margins amid aggressive strategies adopted by its rivals to increase their market share.

     

    In the past two years, P&G has invested over Rs 2,000 crore in India, especially to set up manufacturing units to reduce dependence on pricier imports. However, big investments have taken a toll on its profitability, with the unlisted P&G Home Products, which houses laundry and shampoo brands, posting a loss of Rs 100 crore for 2013-14, on sales of Rs 5,381 crore.

     

    P&G in India including two subsidiaries, Procter & Gamble Health & Hygiene, which markets feminine hygiene brand Whisper and Vicks anti-cold balm; and Gillette India, maker of razors and other shaving products had annual revenues of Rs 9,274 crore during 2013-14.

     

    Source:The Economic Times

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