MxMIndia

Tag: Procam International

  • In the logo, the runner takes centrestage, embracing the spirit of the city and the event

    Airtel half-marathon gets a new identity

    By A Correspondent

     

    The Airtel Delhi Half Marathon (ADHM) has a fresh identity. The campaign has kickstarted with a contemporary modern identity for the event logo.

     

    Notes a communique: “The Runner and the spirit of every participant is at the heart of ADHM. A showcase of their own unique story of grit, determination, success and failure; inspiring to create history and not just be a part of it!  This very ethos is echoed in the logo.” The new identity for Airtel Delhi Half Marathon is designed by Locopopo, a Mumbai-based boutique design studio.

     

    Commenting on his creation, Lokesh Karekar, Founder, Locopopo Studio said, “The story of the runner has always been the soul of the Airtel Delhi Half Marathon. The new logo celebrates the host city and the remarkable journey of every runner; embodying every participant of an event that has shown the #GoBeyond spirit of Delhi to the world”.

     

     

    Added Vivek Singh, Joint MD, Procam International said, “When we launched the event 17 years ago, little did people believe that Delhi would take up running as a lifestyle. Today, the event is synonymous with the city and this has been possible only with the support from all stakeholders. Our runners give life to ADHM and this has been beautifully translated into the new logo of the Airtel Delhi Half Marathon.”

     

     

  • The Tata Mumbai Marathon is scheduled for January 21, 2018

    Mumbai Marathon gets a new benefactor: It’s the Tatas now

    By A Correspondent

     

    For 14 years, we knew it as the Standard Chartered Mumbai Marathon. In fact unlike other title sponsor events like IPL where not many refer to it as the Vivo IPL or in the past as the Pepsi IPL or DLF IPL, in the case the Standard Chartered brand name was an integral part of the event.

     

    All that is history with Stanchart exiting the association and the Tata group which has been a benefactor of many international marathons as the title sponsor. From 2018, the country’s most prestigious long distance race will be called the ‘Tata Mumbai Marathon’. The 15th edition of the run will be held on January 21, 2018.

     

    The Tata Mumbai Marathon will be jointly sponsored by the Tata group and its IT-led consultancy arm Tata Consultancy Services. The period of sponsorship is ten years.

     

    Speaking on the occasion of the announcement, N. Chandrasekaran, Chairman, Tata Sons, said: “We are delighted to become the title sponsor of the Tata Mumbai Marathon from 2018. Events like the marathon promote values like grit, tenacity, excellence, perseverance, belief, commitment, and passion that have been a key part of the Tata group’s ethos since its inception, almost 150 years ago. As a marathoner, I’m personally proud to support this partnership.

     

    Added Rajesh Gopinathan, CEO & MD, TCS, said: “At TCS, we believe that a healthy and fit workforce is a pre-requisite for sustained business success. Through our support of marathons globally as well as internal programs like Fit4Life, a strong message about health and fitness is now part of the culture of the company. Over the years, TCS has partnered with many marathons around the world. It gives us immense pleasure to continue to be associated with the Mumbai Marathon, which is one of the largest in the country. This time it is even more special, since it is the Tata Mumbai Marathon.”

     

    Said Vivek Singh, Joint MD, Procam International which manages and owns the Mumbai Marathon: “It is a pleasure to welcome aboard the Tatas as title sponsors, as we celebrate a landmark 15th edition of the Mumbai Marathon. With a 10-year commitment to the event, the Tatas have shown us yet again their commitment to give back to the society through sport. We are honoured with their visionary approach and, as partners, we look forward to building a marathon legacy by providing participants across the world an extraordinary experience.”