Tag: Probus

By Our Staff

Probus Insurance Broker, Insurtech company, has launched its first digital ad campaign with their brand ambassador, Hrithik Roshan. The campaign ‘Aapka Saathi, Aapka Saarthi’ was launched via its TVC.

Speaking about the newly launched campaign, Rakesh Goyal – Managing Director, Probus said: “Watching our dreams, the seeds of which were sown over a decade ago has finally come alive and it’s been an emotional moment for all of us at Probus. We are overwhelmed and this campaign is dedicated to every partner and team member who made this day possible. In our ten-year history, this is the first time we have spent on an ad campaign. Our core team has remained the same since our inception and we only grew by word of mouth so far, thanks to our loyal customers. We have worked very hard to be a profitable company, especially through the pandemic. We are only the second company in India, in the insurtech space to receive FDI inflow from a globally renowned European Impact Fund set up by an initiative of the United Nations. Moreover, 60 % of our decision-makers and more than 45% of employees at Probus are women, which is reflected in the ad too with a woman PosP”

By Our Staff

Probus Insurance Broker has announced its association with actor Hrithik Roshan as its Brand Ambassador. With this partnership, Probus aims to take forward the brand narrative of #AapkaSaathiAapkaSaarthi.

Speaking of the association, Rakesh Goyal, Director of Probus said: “We’re excited to partner with Hrithik as our brand ambassador as he exudes and resonates with the brand’s ethos of intelligence and dynamism. With his popularity among the masses and the youth, his appeal remains unrivaled. This association will  assist us in reaching consumers/end users across age groups, and enable us to instill trust and educate them on the importance of choosing  the right insurance partner. We are excited about the opportunities that our collaboration will provide.”