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Tag: Probitec

  • Probitec is envisaged to be an end-to-end solution for executing and monitoring on-ground programmes for consumer engagement

    PointNine Lintas announces beta launch of Probitec

    By A Correspondent

     

    Omni-Channel agency PointNine Lintas announced its foray into martech and launched the beta version of its first product, Probitec. Probitec is envisaged to be an end-to-end solution for executing and monitoring on-ground programmes for consumer engagement.

     

    Announcing the go-live, Vikas Mehta – CEO, PointNine Lintas said: “A few years ago, we saw the wave of adtech sweeping the advertising business. The action is now shifting towards marketing technologies (martech), and we’re really excited about the possibilities it presents for innovations and inventions. Until now, agencies have primarily viewed their business model as ‘service providers’. At PointNine Lintas, we are committed to an equally strong focus on developing products that can add value to the marketing ecosystem. Probitec is a fine example of that, because it offers a platformic solution to a decades-old problem of transparency in the activation business.”

     

    LinEngage, the consumer engagement division of PointNine Lintas, has led the product development of Probitec in collaboration with technology partner, TalentBridge Technologies – a Bangalore based technology firm.