MxMIndia

Tag: Pro Wrestling League

  • The success of the existing leagues in India has convinced the founders of the PWL that the league will be immensely successful in the years to come

    Dabur, Thums Up to be sponsors of the Pro-Wrestling League

    By Arka Bhattacharya

     

    After the successes of the IPL, the ISL and the Pro-Kabaddi League, corporates have queued up to become sponsors of the brand-new Pro-Wrestling League, scheduled to start on December 10.

     

    Kartik Sharma

    Kartikeya Sharma, CMD, Pro-Sportify Ltd, which started the PWL, says that they have four main sponsors for this year. The title sponsorship has been picked up Dabur Chawanprash while Thums Up is the ‘Powered By’ Sponsor. Other sponsors associated with the league this year are Jaguar Lighting and Dabur Red Toothpaste. The cumulative amount of sponsorship that has poured in is estimated to be around Rs 22 crore.

     

    Says Sharma, “When one of the largest brands, Coke has sponsored you, you know it is going to be big. Year-on-year, we’re looking increase the marketing spend and we’ll change the way brands derive ROI from sporting properties and the way they want to get value out of sports.”

     

    The success of the existing leagues in India has convinced the founders of the PWL that the league will be immensely successful in the years to come. Sharma said that the sponsorship for season 2 is already being planned and is estimated to show an 81% increase to Rs 40 crore.

     

    The net marketing spend for the league is upwards of Rs. 20 crore. Vishal Gurnani, Director, Pro-Sportify says that almost 70% of this budget has been poured into television media, and the rest mainly into radio, print and outdoor campaigns. Gurnani says that they have about 600,000 seconds of inventory footage for the promotion of the league and massive outdoor campaigns have been undertaken in Bombay, Delhi, Gurgaon, Ludhiana.

     

    When asked if the league would expand next year, Gurnani replied in the affirmative. He said, “The PWL might add two franchises next year. A lot of cities and a lot of corporates have shown interest this year, but due to logistical challenges, we decided to restrict the number of teams to six. We are looking ahead to next year, where we are expanding this to eight teams with the most likely cities being Ahmedabad and Hyderabad.”

     

    Pro-Sportify are also looking at introducing merchandising post the league’s completion. Gurnani said, “We’ll looking at building up the brand during the league and selling our merchandising at online platforms and airports afterwards. We’re coming up with interesting and quirky merchandising with lines like ‘Real Men deal with it on the mat’ and ‘Asli Mard Akhade Waala Baaki Sab Chauhare mein’.”

     

    The other partners of the league include the hospitality partner – Picadilly hotels, Radio partner – Big FM, Outdoor partner – Bright Outdoor and Ticketing partner – BookmyShow.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • 'Pro Wrestling League' (PWL) is a partnership between the Wrestling Federation of India (WFI) and Pro Sportify Private Limited (PPL)

    MSM rolls out campaign for Pro Wrestling League

    By A Correspondent

     

    Multi-Screen Media (MSM) which has bagged the broadcast rights of the ‘Pro Wrestling League’ for the next five years,  is all set to roll out its marketing campaign ‘Khel Fauladi’ for the inaugural edition of the Indian wrestling tournament across its three channels – Sony MAX, SIX and PAL. Touted as the first home grown league in the realm of wrestling in India, ‘Pro Wrestling League’ (PWL) is a partnership between the Wrestling Federation of India (WFI) and Pro Sportify Private Limited (PPL). The league will air on the above specified channels of the MSM network from December 10th to December 27th.

     

    Sony MAX’s PWL campaign builds the league as the one true, tough sport that has fascinated audiences for years on-ground and now will be see on television featuring the best wrestlers not only from the Indian soil but from across the world. The campaign comprises of two 15 seconder and two 40 seconder TVCs featuring both male and female wrestlers and taps into the insight that male audiences are fascinated and drawn to true strength, toughness and endurance. The multi-media campaign comprising of television, print, radio and outdoor promotions will be taken across all Hindi speaking markets and will have key players such as Sushil Kumar, Yogeshwar Dutt, Babita Kumari, Geeta Phogat, Vinesh Phogat, Amit Dahiya, Narsingh Yadav, Bajrang Punia, Mausam Khatri and Rahul Aware amongst others fronting the campaign.

     

    Neeraj Vyas

    Neeraj Vyas, Senior EVP, Sony MAX & Sony MAX2 said: “This is the first time a league like this has been organized to promote one of the oldest sport rooted in the ethos of Indian culture and a sport that has helped India bag the gold, silver and bronze medals at the Olympics. By gaining the broadcast rights to ‘Pro Wrestling League, we consider it an honor to help popularize this sport and in turn give its due recognition and glory.”

     

    Vaishali Sharma

    Vaishali Sharma, Senior VP, Marketing & Communications, Sony MAX & MAX2 added: “With the campaign Khel Fauladi, our intent is to laud the toughness and endurance that the sport of wrestling demands of its players. The campaign positions wrestling as the most brutal strength of mind and body and promises a never before viewing experience.  Wrestling as a sport has its roots well set in India and with this league; there is an opportunity to make it aspirational and larger than life”.

     

    PWL will see six teams fight it out to win the champion’s title. Witnessing a total of 18 ties including 2 semi-finals and the grand finale based on best-of-nine bouts, the tournament which will be contested in accordance with Olympic wrestling rules will travel to six venues, namely, Bengaluru, New Delhi, Mumbai, Uttar Pradesh, Punjab and Haryana.  Each team will comprise of nine wrestlers – five men and four women – with a maximum cap of four foreign wrestlers on the team roster.