MxMIndia

Tag: Priyanka Gill

  • To lead content strategy and development across businesses

    Good Glamm appoints Chandrama Deshmukh as Head of Content

    By Our Staff

     

    Good Glamm Group, the content-to-commerce beauty and personal care brand, has appointed Chandrama Deshmukh as its new Head of Content. Deshmukh will lead the Good Glamm Group’s content strategy and development across businesses.

     

    Said Priyanka Gill, Co-Founder, Good Glamm Group said: “Content at Good Glamm Group has played an integral role since its inception. As a DTC Beauty and Personal unicorn with content-to-commerce as our moat, content is a major contributor in aiding our commerce and scaling our brands. I am happy to welcome Chandrama to the team and I am confident that her experience and understanding of content will further elevate the content experience across our portfolio of brands.”

     

    Chandrama Deshmukh
    Chandrama Deshmukh

    Added Deshmukh: “I am incredibly excited to be a part of The Good Glamm Group, an ever expanding and innovative content to commerce conglomerate. The amazing work that the team has done in building an inspiring experience for millions of users and creators across the world was very compelling. It gives me an opportunity to explore, understand and execute new ways to make content the centre of the business. I am looking forward to contributing to the organisations ever evolving journey.”

     

  • Former Unilever marketing veteran as its new CMO

    MyGlamm appoints Apratim Majumder

    By Our Staff

     

    Apratim Majumder
    Apratim Majumder

    Online beauty shopping store MyGlamm has appointed Apratim Majumder as Chief Marketing Officer. In his previous role, Majumder co-founded Unilever’s first beauty and personal care masterbrand across skin care, hair care, skin cleansing and oral care.

     

    Said Darpan Sanghvi, Founder & CEO, MyGlamm: “Apratim brings with him a very unique combination of having the technical rigor of traditional FMCG marketing with a focus on consumer insights and combined with a dynamic softer skill set of agility that a new age DTC company like MyGlamm thrives on. Couldn’t be more excited to welcome him.”

     

    Added Priyanka Gill, President & Co-founder, MyGlamm: “We are excited to welcome Apratim as MyGlamm’s CMO. His stellar FMCG background and experience complements our DTC approach. With Apratim’s leadership,  look forward to MyGlamm scaling up at an even faster pace.”

     

  • Plixxo currently has 5000 signed up influencers including India’s top and upcoming bloggers, Instagram influencers, Youtubers as well as campus ambassadors across 94 cities in India

    Plixxo makes its debuts with Cadbury’s #RealDosti campaign

    By A Correspondent

     

    Plixxo, the influencer marketing platform by POPxo, has concluded its first campaign with Cadbury with an impressive number of participation of 168 bloggers, 183 college ambassadors, over 100 Instagram influencers and insiders, collectively achieving a reach of 1,040,578 social media users.

     

    Speaking about the launch of Plixxo, Priyanka Gill, Founder & CEO – POPxo, said: “The success of the Plixxo influencer campaign illustrates the value of influencers in India to brands. For us, Plixxo was a response to the clarion call from our influencers. We had a great kickstart with Cadbury and we are very happy with the outcome. We welcome more exciting campaigns from brands, now that we have tested the waters.”

     

    Plixxo is open to all female and male influencers including Bloggers, YouTubers, Instagram influencers and Twitterati across categories like fashion, beauty, travel, decor, tech, food, parenting etc and aims to onboard 10,000 influencers in the next six months.

  • Ruchira Bose will be based out of Delhi and will lead the editorial and content strategy at POPxo across all divisions – text, video and social

    Ruchira Bose joins POPxo as Managing Editor

    By A Correspondent

     

    Ruchira Bose

    POPxo, a digital community for women, has announced the appointment of Ruchira Bose as Managing Editor. Prior to joining POPxo, Ruchira was Editor-in-Chief of Travel+Leisure – India and South Asia.

     

    Speaking about Bose’s appointment, Priyanka Gill, Founder & CEO, POPxo said: “POPxo is lucky to have a seasoned editor like Ruchira leading the content strategy for the entire group. The timing could not have been better as we are expanding our offering into distinct content verticals – Lifestyle, Fashion, Beauty and Wedding.”

     

    Bose will be based in Delhi and will lead the editorial and content strategy at POPxo across all divisions – text, video and social.

     

  • Plixxo aims to get all digital influencers in India on one platform and connect them with brands to create engaging content

    Influencer marketing platform ‘Plixxo’ launched in India

    By A Correspondent

     

    POPxo, an online community for women, announced the launch of Plixxo, an influencer marketing platform. It will incorporate POPxo’s existing influencer network which has been active since 2015 and boasts of 5000 influencers including India’s top and upcoming bloggers as well as campus ambassadors across 100 colleges in 12 cities.

     

    Speaking about the launch of Plixxo, Priyanka Gill, Founder and CEO – POPxo, said, “POPxo has been the market leader in Influencer marketing for a few years now. We wanted to use technology to automate and simplify the process and scale up. The launch of Plixxo as an influencer management platform, will be a game changer for not only the influencer community but also for brands.”

     

    The new platform will open up to all female and male influencers including Bloggers, YouTubers, Instagram influencers and Twitterati across categories like fashion, beauty, travel, decor, tech, food, parenting and more. Plixxo aims to onboard 10,000 influencers in the next six months.