Tag: Priyanka Chopra

  • NDTV and Vedanta announce launch of ‘Our Girls Our Pride’

    By A Correspondent

     

    NDTV and Vedanta have launch the ‘NDTV Vedanta Our Girls Our Pride’ national movement to create awareness about issues related to the girl child. The key issues that the campaign will focus on are Nutrition, Education, Health, Foeticide and Infanticide.

     

    Priyanka Chopra was named the brand ambassador for the campaign. To launch the initiative, Priyanka joined Dr Prannoy Roy, Co-chairperson, NDTV and Anil Agarwal, Chairman, Vedanta in New Delhi. Also present at the launch were Dr A L Sharada, Programme Director, Population First, Neelam Singh, NGO Vatsalya, UP, Deepak Kalra, Chairperson for Child Rights Protection Committee in Rajasthan amongst many others.

     

    Addressing the gathering via a live-link, Minister for Women and Child Development Krishna Tirath said, “We should respect women in our society because both men and women are equal partners to bring out our society forward. According to our Constitution, we have equal rights, so we enjoy equal rights as men and women.”

     

  • Debrief: Hero Pleasure: Mindless celeb advertising

    By Anil Thakraney

     

    If you are looking for an example of totally daft celebrity-based advertising, then you are at the right place. Hero Pleasure is a ladies-only scooter, and the advertiser asks the right question: Why should boys have all the fun? Indeed why. But in response, you don’t get to hear an interesting answer. What you get instead is Ms Priyanka Chopra! Yikes!

     

    So the mega star cheerfully rides around town on her Hero Pleasure (no one recognises her, of course). She ends up shaking at a happening party with her dad (more yikes!), and makes fun of a chap whose mom is pissed off because he’s out late. Not only is the ad dull, it’s mighty stupid.

     

    But the bigger problem is in the casting. You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn’t these guys pay at least a modicum of attention to credibility? Even if they HAD to use a movie star, why not cast a younger, fresher face, and someone whose personality matches with the brand. To my mind, the solution lies inside Chopra’s own household, her niece Parineeti Chopra. The way the latter has carefully crafted her feisty persona, she appears like someone who might enjoy the odd scooty night out. And because she’s a newcomer, the credibility factor gets some weight.

     

    And the ‘pretty face for attention’ theory doesn’t wash with Priyanka Chopra as she’s endorsing a hundred other brands. You have to wonder if some advertisers even bother to apply their minds before signing huge cheques in the name of the usual celebs.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=LB63G54LuaM[/youtube]

    Rating: (On a scale of 1-5): 0. Very poor casting. Boring creative.

     

  • Harper’s Bazaar launches new brand campaign

    By A Correspondent

     

    Harper’s Bazaar, the fashion magazine with 29 international editions, has introduced its new brand campaign themed ‘Always in fashion’ in India to complement its international signature ‘Where Fashion Gets Personal’. The magazine has kicked off a new 360-degree brand campaign, which will see lifestyle malls such as Select City Walk in Delhi being branded with Harper’s Bazaar Campaign. ‘Always in Fashion’ – a tri-series outdoor ad campaign with Sonam Kapoor, Anushka Sharma and Priyanka Chopra will cover print, online, outdoors, events & PR.

     

    Targeting the luxury clients, top socialites, HNI consumers, fashion segment and trade, the campaign will run across several lifestyle magazines and trade newsletters apart from digital amplification through trade e-mailers and banners, social media amplification through various Lifestyle Brands with the campaign promoted on social media accounts of major lifestyle magazines such as cosmopolitan, Women’s Health & Harper’s Bazaar India.

     

    The India Today Group also announced the appointment of a new team at Harper’s Bazaar India led by Nishat Fatima as Editor and Ami Patel as the Creative Director.

     

    Sharing her insights on the new brand campaign and welcoming the new team at Harper’s Bazaar India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, “The new appointments comes at the right time as we unveil the new campaign for Bazaar India. We are happy to welcome Nishat back to the company. Her background and experience make her the perfect editor for Harper’s Bazaar India. We are confident that she will be able to lead the team and help the magazine retain its position as the must-read magazine for the latest fashion, beauty and lifestyle innovations.”

     

    Ms Sekhri added, “We are very excited about this next chapter for Bazaar India!”

     

  • Reviewing the Reviews: Barfi!

    Barfi!

    Key Cast: Ranbir Kapoor, Priyanka Chopra, Ileana D’Cruz

    Written and Directed By: Anurag Basu

    Produced By: Ronnie Screwvala, Siddharth Roy Kapoor

     

    Anurag Basu’s last film was the disastrous Kites, so he really needed to prove his credentials again. The charming, though often oversweet story of a deaf-mute man and the two loves of his life is so far ahead of the regular Bollywood mainstream tripe, that hardly any critic had the heart to give it less than 3 stars, and gently point some of its flaws. Everyone agreed, however, that Ranbir Kapoor is brilliant and his two leading ladies, Priyanka Chopra and Ileana D’Cruz, were excellent too.

     

    Rajeev Masand of Ibnlive wrote, “That rare film that puts a smile on your face even before a single frame of the story is revealed, Anurag Basu’s Barfi envelopes you like a warm blanket from the moment you settle into your seat. Even as routine acknowledgements appear on a black screen, you’re charmed by the accompanying ditty, Picture shuru, whose chorus instructs you to switch off your phones and submit yourself to the experience that follows.” Still he stuck with 3 stars.

     

    Anupama Chopra of Hindustan Times offered reluctant praise and 3 stars. “In Barfi, writer-director Anurag Basu creates a gossamer, fairy-tale world. Sometime in the 1970s, somewhere in the misty hills of Darjeeling, a penniless but irresistibly charming deaf-mute boy named Barfi gets the prettiest girl in town to kiss him. But their sweetly awkward love affair comes undone, after which Barfi embarks on an adventure with an autistic girl. Somehow these two, on their own, manage to survive the city of Kolkata – Barfi gets a job and even a ramshackle house with a spectacular view of Howrah Bridge. To point out that this is unlikely seems churlish. Because Barfi is designed to be a bittersweet, tender fable.”

     

    Shubra Gupta of the Indian Express also gave it three and commented. “Just the fact that this film’s chief focus is on two people who cannot communicate the way you and I do, makes it automatically different. Barfi!’ comes out of mainstream Bollywood, whose standard idea of creating difference is to shuffle one step forward, two steps back : given that context, and its subject, Barfi! does take several brave strides. It’s good in many ways; what stops it from being a great film is a degree of fuzziness, and an insistence on prettiness.”

     

    Raja Sen called it flawed but still had good things to say. “Romance is never easy. Neither is bringing it to the big screen, though Anurag Basu – a filmmaker inherently gifted when it comes to visual imagery and metaphor – is a fine man for the job. He can roll up his sleeves and whip out one peachy moment after another, keeping things wonderfully endearing while poking the audience ever so forcefully in the gut with a monkey-wrench. He is then to be commended for his latest, Barfi!, a film that admirably refuses to yank the sympathy cord. Instead, it creates genuine characters and a truly charming relationship before, alas, one of his lead characters chooses not to follow the director’s example and instead mistakes sympathy for love, making for a lesser film than it deserved to be.”

     

    Madhureeta Mukherjee of the Times of India, expectedly went with 4.5 stars – the highest it received. “He was born to a song playing on a Murphy radio, but this ‘Murphy’ baby (Ranbir) aka Barfi has a different law. Everything that has to go wrong will go wrong, but not if you brave it with a broad smiley. So ‘mute’ the high-decibel chaos and deafening melodrama around and tune into Barfi ki duniya; which is simple, sweet and SILENT! Yet, extreme emotions of love, joy and pain resound – at different ‘frequencies’.”

     

    The always-enthusiastic Taran Adarsh of bollywoodhungama.com gave it a relatively mingy 4 stars, going by the rave. “On the whole, Barfi! is unusual for Bollywood. You don’t formulate movies like Barfii! targeting its box-office potential or its commercial prospects. You create such films for the passion of cinema. Barfi! is akin to a whiff of fresh air. Its foremost triumph is that it leaves you with a powerful emotion: Happiness! I sincerely believe no Hindi movie buff should deprive himself/herself of watching this brilliant motion picture. Also, the viewer needs to savour Ranbir, Priyanka and Ileana’s paramount performances, one of the strengths of this movie. Strongly recommended!”

     

    Aniruddha Guha of DNA gushed, “A movie like Barfi! comes along rarely. It’s a film that engages you at a personal level, playfully nudging you to experience various emotions without really resorting to overt manipulation, one that makes you laugh and cry at the same time, and reminds you of what Roberto Benigni told us some time ago: Life is beautiful.”

     

    Kunal Guha of yahoo.com who is usually acerbic softened enough to write, “When a movie begins by revealing the grim end, no matter how cheerful the following flashback journey may be, you’re left dreading the inevitable. But Barfi! manages to make you forget just that by narrating a lighthearted tragedy that wins particularly for what it doesn’t do: It doesn’t draw a pitiful picture of the deaf-mute lead. It doesn’t attempt to do anything that would suggest that it has been made to attract foreign festival ferns on the DVD cover. It doesn’t make the lead character overcome his disability to do something no man, woman or dog (without that disability) would ever think of attempting.”

     

    So the one rant by Karan Bali from upperstall.com went, “No doubt, it’s commendable that Barfi! tries to treat its plot and characters in an endearing Chaplinesque sort of way by mixing light and slapstick humour with a tug or two at the heart-strings – and I’ll even say that you so want it to work, and not just box-office wise, for more better, sensible films to be made in Bollywood – but sadly, the film is unable to quite pull it off. Yes, it has its charming moments, it boasts of some great visual quality in places, even has good performances but still ends up finally as being curiously uninvolving and, dare I say it, boring, its length really telling in the second half.”

     

  • Priyanka Chopra back as Pepsi’s brand ambassador

    By Nandini Raghavendra & Ratna Bhushan

     

    Priyanka Chopra is making a comeback as brand ambassador for Pepsi after four years, riding on her new, yet to be released avatar as a singer and her recent success at the box office, which the beverage-maker believes will help connect it with young consumers again.

     

    The deal is estimated at over Rs 4 crore a year, one of the biggest deals for the actress, an official aware of the details said. “It is likely that Pepsi will extend their association to Priyanka’s debut music venture as well,” he added. Earlier in May, PepsiCo and social networking platform Twitter announced a global music partnership, called ‘Live for Now Music’.

     

    Priyanka, one of Bollywood’s highest paid actors, who endorses Nokia phones, Nikon cameras, Hero two-wheelers and Garnier cosmetics, among others, had walked out of a deal with Pepsi in 2008 over endorsement fee, two people in knowledge of the development said. Over the last four years, Priyanka has reworked her movie career and will release her first solo album for Universal Music later this year. PepsiCo, on the other hand, is looking for fresh campaigns to beat a slowdown in sales.

     

    A PepsiCo spokesman confirmed the association with Priyanka as the brand ambassador for Pepsi. She will be the only woman ambassador currently for brand Pepsi, also endorsed by Indian cricket team captain MS Dhoni and actor Ranbir Kapoor.

     

    Source:The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Photograph: Fotocorp

     

     

     

  • An overdose of Kareena Kapoor?

    By A Correspondent

     

    (c) Perfetti Van Melle India

    Some time back it looked like Priyanka Chopra had gone on an overdrive with her brand endorsements; and now it looks like it’s Kareena Kapoor’s turn. She has just been roped in to endorse Philips’ hair care range. This development comes close on heels of the announcement that she is being signed to endorse iBall’s mobile phones. Then there is Head & Shoulders’ new ‘namaste’ campaign with beau Saif Ali Khan that is being aired on the TV currently. Besides these, she already endorses Airtel, Sony Vaio, Vivel, Alpenliebe Choco Eclairs, Lavie, Boro Plus, Mahindra Duro, Anne French, Lux, Pepsi, Globus, Citizen, Sangini Diamonds and few others.

     

    So what is it that makes Ms Kapoor such a hot pick for brands? Her popularity as a style icon and being one of the most recognizable faces for the consumers, is definitely is a pull. So like any celebrity who rules the endorsement brand wagon when at his/her peak, Ms Kapoor seems to be doing the same. However, the question is, whether there is an overkill of Kareena Kapoor for brand endorsements and should the lady now go slow rather than mint money when the sun (her popularity) is shining?

     

    Manish Porwal, Managing  Director, Alchemist said that it’s given that female celebs will be used heavily for personal care category, hence we see a lot of Kareena, Priyanka and Katrina endorsing these categories. He added: “However, the change today is that female stars are being used for non-FMCG categories, hence we see Kareena endorsing i-Ball, Mahindra Duro and even Sony Viao.”

     

    He also pointed that the heroines have a lesser shelf life than their male counterparts, so we do see them going for lesser brands and more days or more brands and lesser days. He said: “I don’t think Kareena Kapoor has gone on a signing spree all of a sudden. The truth about endorsements inIndiais that it is heavily skewed towards celebrities, especially those in the movie business.”

     

    Talking specifically about Ms Kapoor and her visibility, Harish Bijoor, brand expert & CEO, Harish Bijoor Consults Inc, said: “Yes, there certainly is too much of Kapoor, Sharma and Chopra altogether on the small screen. When brand endorsers endorse more than two brands at a time on television, there is a lack of credibility and distinction between brands, appeals and values. There is a brand-endorser promiscuity going around in the market, and this is a disease for sure. We need a bigger menu of star-faces that endorse diverse sets of brands.”

     

    He however feels that the brands that Kareena represents use her well. She is fresh, sleek and fits brands that want to appeal to groups that seek sleek and fresh. Kareena does not however work equally well with the broader mass of the population.

     

    Mr Bijoor cautions though: “It is important for Kareena to phase out one endorsement deal before taking on another.”

     

    When bringing a celebrity on board, the brand should think about the fit and not just rope in the flavour of the season, which is usually the norm. Alpana Parida, President, DY Works feels that there is lot of vanity branding in case of Ms Kapoor which is not appropriate. She said: “There has to be an alignment between the personality of a brand and that of the celebrity who is brought in to endorse it. In Kareena’s case it’s not been true in few cases. She is definitely not the girl next door, so she could be used for products that want to portray aristocracy or exclusivity.” Giving an example of good use of a celeb in recent times, Ms Parida points towards the Aliva ad featuring Vidya Balan which portrays her in her on-screen avatars, thus making it relatable.”

     

    With so much of Kapoor and brands, one thing that comes to the mind is that has she left behind the males in this race and emerged as the lead in celebrity brand endorsements? To this, Mr Bijoor, said: “That is a good sign. I do believe we need to break this gender inequality in Bollywood and its more important commercial avatar of ‘advertisingwood’ as well. Female stars firstly need to be paid as well as male stars are in advertising endorsements.”

     

  • Ranjona Banerji: I also hate the chip chip!

    By Ranjona Banerji

     

    I’m taking off from next week and staying with the advertising industry since it is also “news” as some Indian media organisations have told us for years. Also, you cannot escape advertising if you watch the news or read newspapers and magazine. After careful consideration and consultation with others, it is clear that Priyanka Chopra’s “chip chip” ad for Garnier remains the most annoying on television. It comes on so often and with such clever cross-channel planning that you are forced to watch it unless you jump up and run every five minutes. By this time, the sun, the dog, the grass have all started looking extremely embarrassed at being made party to the ill-matched song and dance routine.

     

    But close to this one are those with annoying children like the rude boy in the McCain’s ad. I don’t see why he deserves to be treated with various kinds of fried potatoes. He should stay in his room downloading food while his family has fun without him. Next is the little girl in the Cadbury’s ad who is smiled on indulgently/ protected for not wanting to share her chocolate. (I am far more generous. If anyone gives me a chocolate product made by Cadbury’s I promptly give it away.)

     

    Today’s newspapers say that table manners are becoming a thing of the past. The advertising industry has long known this which is why it is particularly fond of promoting messy eating. People who eat Cadbury chocolates not only give each other long and profound looks while discussing vegetables they don’t want to eat, they also manage to get half the bar of the chocolate they’re eating all over their faces. This is an Indian rule I think and also applies to eating ice-cream. To save money, these ads should be joint ventures with washing machine/washing powder companies and maybe even whatever Garnier is selling in that “chip chip” ad.

     

    Then there are irritating mothers – based on the general feeling that the advertising industry specialises in mothers you want to murder. The Kellogg’s mother, who does something as amazingly innovative (sarcasm emoticon please) as putting almonds on top of a bowl of cornflakes, wins the current round of MYWM. If Kellogg’s only sold their variety of cornflakes with almonds in it in India, she wouldn’t have to be quite so smugly clever.

     

    An award has to be given to both Rahul Bose and Mahesh Bhupathi for agreeing to tell us that their mouths are full of germs. This is courage extraordinary. Also, for the ungrammatical manner in which they both say: “and much less germs”. Since both speak very good English the rest of the time, one assumes (or hopes) that Colgate paid them a lot of money.

     

    Vodafone’s attempt to make old men cuddly and lovable after Tata Docomo’s portrayal of them as curmudgeonly and crotchety should win an anti-ageism award at one of the next 1,000 award ceremonies the advertising industry seems to organise. At which, the best actress award has to go to Anushka Sharma for not only being convincing in selling cameras, internet services, scooters and so on but also for beating Amitabh Bachchan, Katrina Kaif, Priyanka Chopra and all the rest of the stalwarts for successful grabbing of TV time.

     

    Currently, there are several ads for a film called Cocktail starring, I think, Saif Ali Khan and Deepika Padukone. I saw a film called Cocktail once. It had Tom Cruise in it. Any relation?

     

     

     

  • New Samsung home appliance TVC brings in “ek fresh soch”

    By A Correspondent

     

    Cheil’s new television commercial for Samsung refrigerators has a new take - ‘ek fresh soch’ on how technology works as an ally in the life of today’s contemporary working woman.

     

    The idea behind the campaign was to introduce the new Digital Inverter Compressor technology in the new range of Samsung frost free and side-by-side refrigerators.

     

    The entire campaign revolves around “ek fresh soch” that has led to happiness across different families. The films are contemporary, clutter breaking and bring together a vital element that of making both technological and emotional connects with the woman of today. The introduction of appreciation from a child is unique as not only does bring to life product features and the benefits also elaborates sensitivities in today’s home and shows how aware children are of their surroundings and their sense of appreciation of little things in their lives. This coupled with Priyanka Chopra’s role-play as the catalyst of change bringing joy into peoples’ lives makes for a great connect with the audience for Samsung home appliances.

     

    Speaking on the creative, Alok Agrawal, COO, Cheil Worldwide South West Asia said: “The new line of refrigerators demonstrates Samsung’s contemporary lifestyle technology that is set to provide new experiences for today’s woman. Our treatment of the campaign and the messaging is reflective of the modern Indian woman whether housewife, working or single. Key brand and product features have been translated into an emotional benefit from a child’s point of view, as expressions of appreciation for changing the child’s life. The creative leverages Priyanka Chopra as the catalyst of the change as promised by Samsung Refrigerators”

     

    Creative credits:

    Client: Samsung Electronics India Limited

    Agency: Cheil WorldwideSW Asia

    Creative Team: Shiva Kumar, Ayon Sarkar

    Client Servicing team: Amit Ahluwalia, Gireesh Gupta, Nitin Mahajan

    Production House: Fleet Ent. Pvt Ltd.

    Directed by: Tarun Mansukhani

     

    Cheil India has been on an aggressive growth plan over the last 2 years, almost doubling its size in its employee strength and billings. Significant expansion and growth has been seen particularly in BTL and Digital areas, making Cheil one of the largest fully integrated single agencies in India, executing some of the largest cross-functional integrated campaigns, providing 360°implementation across all facets of marketing services.

     

    Cheil Worldwide Inc is Korea’s largest and one of the world’s leading advertising groups. Cheil offers a full portfolio of marketing communications services including advertising, PR, sports marketing, exhibition and display production, and production of large-scale performance events. In 2011, Advertising Age ranked Cheil as the #11 largest creative agency in the world.

     

  • UTV Stars to do catwalk show with People

    By A Correspondent

    After a successful launch, UTV Stars – The Official Channel of Bollywood has announced its partnership with People magazine for ‘The Best Dressed Show 2011’.

    The event will see an exclusive fashion show by ace designer Manish Malhotra. Walking the ramp as the showstopper will be actress Priyanka Chopra, who will also feature on the cover of the annual issue of People magazine, featuring the Best Dressed People of the year. The event is sponsored by Mercedes-Benz, World Gold Council, Teachers Origin, Schwarzkopf, Vero Moda and Jack&Jones. This association marks the beginning of a long-term partnership with People for more such on-ground initiatives.

    Commenting on the association, Mr Nikhil Gandhi, Business Head, UTV Stars said, “UTV Stars has been able to etch a strong mark in the Bollywood, lifestyle and fashion space in a very short time. It has an urban upmarket appeal  and we have already tied up with like minded partners to make the 360 degree experience more holistic and true to the brand. I am happy to announce this association of UTV Stars with People magazine for the Best Dressed Show as out first such initiative among many others planned in the coming year”.

    Now in its third year, the India edition of People magazine is one of the fastest growing magazines across genres. Says Mr Indranil Roy, President, Outlook Group, “People magazine’s internationally acclaimed titles like Best Dressed, Sexiest Man Alive, Most Beautiful are getting very popular among celebrities and with readers in India. The ‘Mercedes Benz Best Dressed Show’ is our endeavour to popularize these titles further. We’re glad to partner with UTV Stars and amplify this property on national television.”

    UTV Stars now plans to extend its 360-degree presence with many such associations and prominent on ground properties. The brand has already initiated Advertiser Funded Properties, providing advertisers customized solutions and communication packages on air, on ground, on mobile, web, digital etc.