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Tag: Priya Shivakumar

  • Focuses on benefits of being a NeuPass member with an AirAsia Aviator badge

    Wunderman Thompson launches campaign for AirAsia

    By Our Staff

     

    AirAsia India has launched a 360-degree marketing campaign inviting flyers to become ‘Aviators’ and make the most of the benefits of the NeuPass rewards programm by Tata Neu. The campeaign is based on the insight that being a part of a family is a rewarding experience.

     

    Conceptualised by AirAsia India’s creative agency on record, Wunderman Thompson India, the campaign features three distinct films with quirky and heart-warming human stories that bring alive the joy of being part of a family.

     

    Speaking on the launch of the campaign, Siddhartha Butalia, Chief Marketing Officer, AirAsia India, said: “The NeuPass rewards program affords us the unique opportunity to redefine loyalty from the commoditised and transactional nature of traditional frequent flyer programs where individuals are defined by numbers, to a seamless and fulfilling experience of recognition and reward in every interaction. The campaign resonates the essence of what being part of a family is meant to be – a relationship of understanding, a feeling of fulfilment and an experience that is truly rewarding.”

     

    Added Priya Shivakumar, Senior National Creative Director, Wunderman Thompson: “We saw the launch of this unique rewards program and the wonderful benefits of becoming an Aviator with AirAsia India as an opportunity to communicate simple and endearing human stories with a touch of humour that bring alive the fact that close friends and family are the ones you can always count on. The campaign ties back seamlessly to the thought of ‘redeeming rewards from each member of the family’ which was the idea we set out to deliver. By doing this, we not only elevated the conversation, but also made it as personal and fulfilling as the rewards.”

     

     

  • Attempts to raise spirits of broken hearts

    Britannia Little Hearts latest campaign

    By our Staff

     

    Britannia has launched a special campaign for Little Hearts to reminisce on heartbreaks and make it a little sweeter.

    Said Vinay Subramanyam, VP Marketing, Britannia Industries: “The season of love is upon us and while many are geared up to celebrate it with their loved ones, Britannia Little Hearts believes that both making of hearts and breaking of hearts is a light part of growing up. This one-of-a-kind campaign is a special attempt by Britannia Little Hearts to raise spirits and see the lighter, sweeter side to it. Britannia Little Hearts has always followed the proposition that its ok to #BreakSomeHearts and through this differentiated initiative we are enabling our consumers to personalise the film and share it with those they care about in a unique manner.”

    Added Priya Shivakumar, National Creative Director, Wunderman Thompson India: “We’re excited to bring #BreakSomeHearts back this season to play up the sweeter, lighter side to heartbreaks, with an endearing comedy of errors narrative. The film strikes the perfect balance between cheeky and sweet, making heartbreaks bearable with a unique Little Hearts philosophy on this day dedicated to love.     This piece for one of the most loved brands, also comes with a one-of-its-kind personalisation option that is just about the perfect pick-me-up for all the fallen hearts, come Valentine’s Day.”

     

     

  • Priya will now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad

    Tista Sen and Priya Shivakumar elevated at JWT

    By A Correspondent

     

    J Walter Thompson has announced the elevation of Tista Sen as Regional Creative Director. Sent, currently a National Creative Director, will now have the additional oversight of JWT Sri Lanka.

     

    Additionally, Priya Shivakumar, currently Executive Creative Director of JWT Bangalore, has been promoted to National Creative Director. Shivakumarwill now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad.

     

    Tarun Rai

    Commenting on the promotions, Tarun Rai, CEO, J Walter Thompson said: “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT. In their new roles, Senthil and I, expect them to provide creative leadership across geographies.”

     

     

    Senthil Kumar

    Added Senthil Kumar, CCO, JWT: “Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond.”

     

     

  • The digital film explores the unrealistic demands of fashion and perfection that the society places on young girls

    New digital film from Ginger inspires young girls to be #ImperfectlyPerfect

    By A Correspondent

     

    After the digital-first launch of the #ImperfectlyPerfect campaign, Ginger by Lifestyle, debunks fashion stereotypes and encouraging girls to make their own fashion rules. The digital film, conceptualised by J Walter Thompson Bangalore, explores the unrealistic demands of fashion and perfection that the society places on young girls.

     

    Srinivasa Rao

    Said Srinivasa Rao, Senior Vice President, Marketing, Lifestyle: “Ginger by Lifestyle has always worked towards empowering girls through fashion and style. It is a brand that is inspired by the young girl of today, her attitude and her beliefs. #ImperfectlyPerfect is inspired by the young girl of today who is strong, opinionated and recognizes her unique interpretation of fashion not as an anomaly but as a beautiful distinction. With this campaign, Ginger hopes to resonate with young women, reiterating that it’s their unique fashion sense is what makes them who they are while celebrating the strength they have to rise above any negativity that comes their way.”

     

    Priya Shivakumar

    Added Priya Shivakumar, Senior Vice President & Executive Creative Director, JWT Bangalore: “This time we took imperfectly perfect to the next level. Fashion comes with its own set of rules and they can get stifling. Who says two strong prints can’t be worn together or that two strong colours are designed to clash? That a certain body type ought to wear a certain kind of garment, or a certain shade for that matter. Once again Ginger is back, inviting girls to flaunt their fashion preferences loud enough to drown out the voices of fellow fashionistas, critics, stylists or just about anyone who seeks to dictate their fashion choices. To embrace their quirks in their own uniquely imperfectly perfect way and make their attitude no less a statement than their fashion picks,”.

     

     

  • The new campaign conceptualised by JWT India sets the context for spontaneous get-togethers in a newer and meaningful way

    Black & White shifts focus on sharing in brand campaign by JWT

    By A Correspondent

     

    Black & White has launched a spirited campaign that invites young experience-seekers of today to reach out and share.

     

    Directed by the acclaimed Jamie Muir, who is a millennial himself, and produced by Firecracker films, the film was shot across varied landscapes in Portugal, with a talented team of actors and crew.

     

    Commenting on the new campaign, Abhishek Shahabadi, Portfolio Head for the premium and luxury category said: “The commercial was created with the aim of spreading the message that personal satisfaction comes from sharing the good things in life, with people around us. The storyboard motivates people to step out and share a bit of themselves, urging them not to hold back, thereby enriching their lives.”

     

    Added Priya Shivakumar, Senior Vice President and Executive Creative Director, JWT Bangalore: “What if we saw a stranger as a connection waiting to be made, or as a role they could play in our life? Would we then, be more open to reaching out and sharing? In a world of superficial connections and transactional relationships, we wanted this message to go beyond the medium and make a difference to people’s lives. So that next time you’re alone at a table in a café or waiting for that delayed flight to take off, you look up from your phone, look around and find a meaningful connection that could enrich your life in ways you cannot imagine. That could be the stuff of riveting stories or memories held dear.”

     

     

  • The philosophy behind this ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour

    Katrina Kaif promotes Berger Paints latest offering in new film

     

     

    Berger Paints India Limited announced a new ad campaign for the launch of its Silk Glamor Luxury Emulsion paint. The film features Katrina Kaif telling the story of her home and how she nurtures the feeling of decorating her home to make it picture perfect. The philosophy behind this ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour.

     

    Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, said:“The new advertisement harps on the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of roping in Katrina Kaif is to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”

     

    Added Priya Shivakumar, Vice President & Executive Creative Director, JWT: “While thinking of the story line I looked at the wall as not just a physical structure. You know the walls have emotions and soul and it actually gets a meaning when we put objects on it. Each one of us should be very specific while painting our homes and walls and thereby choosing so supreme and sensual touch makes them stay special.”