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Tag: Priya Jayaraman

  • …as Priya Jayaraman steps down as CEO

    Victor & Iqbal assigned leadership roles at Saatchi & Saatchi Propagate

    By Our Staff

     

    Saatchi & Saatchi Propagate, the full-service digital agency of the Publicis Groupe, has announced the departure of its CEO, Priya Jayaraman. Taking over the reins is Charles Victor, who has been elevated as the Chief Operating Officer at Saatchi & Saatchi Propagate. Victor will be responsible for driving business growth and strategic direction at the agency while also continuing to serve as the Executive Director of L&K Saatchi & Saatchi. He will continue to report into Paritosh Srivastava, MD of L&K Saatchi & Saatchi.

    To further strengthen the team, the agency has also announced the appointment of Sabah Iqbal as Senior VP & Head – S&S Propagate. She will report into Charles Victor and will play a key role in furthering business growth at the agency. Iqbal joins the agency from Digitas where she was Senior VP – West & South and managed some of the key brands at the agency including Puma, Hindustan Unilever, Nivea, Nissan, Mondelez among others.

    Commenting on the development, Srivastava said: “Would like to thank Priya immensely for her contribution and hard work in making SSP into a powerful digital offering with a national footprint with some amazing client partners and talent.”

    Adding further he said, “Charles Victor has been with LKSS for 15 years, working across creative, mainline and digital. He’s got a perfect mix of business, creative and technology that one could have asked for to take on SSP. He’s a trusted and true partner for clients and agency alike. Joining him will be Sabah Iqbal, who with 15 years of enviable pedigree brings with her a unique creative lens combined with astute knowledge and expertise across mainline, digital and media. I am excited to partner the duo in the next chapter of growth at the agency.”

  • Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai

    Housing.com’s TVC launch in IPL

    By A Correspondent

     

    Housing.com announced the launch of its first ever TV campaign during this IPL. This TVC will showcase the company’s core value – home buying in India is an emotional journey, and Housing.com will be the trusted partner, every step of the way.

     

    The TVC is targeted towards the first-time home buyers, between the age group of 25 to 40 years. The media outreach will include channels across GECs, Sports, News, Movies and Regional. The campaign will also be amplified across online, social and mobile platforms.

     

    The TVC has been created by Propaganda India and explores the varied emotions one experiences while buying a home encapsulating the central thought, “Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai”. The film is about stories of people and what home means for them. There are multiple situations in the film, each showcasing a different emotional bond that people share with their homes. Stories are about different life stages, from a young couple moving into a new home to the great Indian joint family living together.

     

    Commenting on the TVC Nikhil Rungta, CMO, Housing.com said, “We understand buying a home is an extremely emotional decision for each one of us, and a decision that often stays with us over generations. We have tried to showcase some of those special and unforgettable moments, through this TVC. Housing.com has always gone that extra mile to transform home buying from a stressful process, to one full of ease. We believe that with this ad, our connect with the TG will get stronger, confirming our commitment to being the most trusted platform to buy and sell homes in the country.”

     

    The company has also refreshed its branding, to further strengthen its presence as a leading technology company in the real estate sector.

     

    “The addition of ‘.com’ will help differentiate Housing.com from the generic word ‘Housing’ and enable consumers to know that we are the ideal platform for them to find their perfect home online. The new logo is symbolic of our business principles of transparency, value and simplicity of use”, added Rungta.

     

    Priya Jayaraman, Co-Founder and Business Director, Propaganda India, said “Home ownership is a feeling of pride, something that shapes our lives. Homes play a central role to each one of us growing up, there’s a lot of heart and soul one puts into it while looking for one. Yeh Ghar Meri Jaan Hai captures that emotion and how a brand like Housing.com actually has made this journey as much theirs. As an enabler brand, it is the power of being part of this customer journey, of a life decision, that has made this campaign.”

     

  • Edu-Tech comes of age in India through Simplilearn’s national campaign on skill-building for working professionals

    ‘Get certified, get ahead’ urges Simplilearn in new campaign

    By A Correspondent

     

    Simplilearn, a certification training provider, launched its first television campaign titled ‘Get certified, get ahead’ with internationally acclaimed actor Irrfan Khan. The campaign aims to encourage working professionals to break their inertia and pro-actively shape their careers by acquiring new technology skills and certifications.

     

    Conceptualized by Bangalore-based agency, Propaganda, the TVC urges every working professional to take charge of his or her career in order to get ahead and not depend on luck. With Irrfan’s powerful message, the TVC compares the workplace to a game of chess where every professional’s goal is to make it to the next level. And how, the protagonist took matters of his career, like certification training from Simplilearn, and zoomed ahead of others to become the boss and occupy the cabin, which symbolizes success in corporate world.

     

    Simplilearn’s ‘Get Certified, Get Ahead’ campaign marks how ‘edu-tech’ has come of age in India, and is becoming mainstream. There is a greater need among professionals to re-skill themselves at a time when new technologies evolve in workplaces every few years. This national campaign highlights Simplilearn’s plans to increase the visibility of its online certification courses in trending categories such as Big Data & Analytics, Digital Marketing, Cloud Computing, Project Management, and IT Security to white-collared professionals spread across Tier-I and Tier-II cities.

     

    Expressing his views on the campaign, Kashyap Dalal, Chief Product & Marketing Officer at Simplilearn said, “Acquiring new in-demand skills through industry acclaimed certifications is a guaranteed way for professionals to get ahead in their careers. This is also one of the biggest requirements for industry to grow, as talent availability is regularly sighted as one of the biggest challenges by Fortune 500 CEOs. Through this national campaign on television and digital channels, I see Simplilearn playing a much more active role in the skill building needs of working professionals as well as enterprises in India.”

     

    On the idea behind the campaign, Priya Jayaraman, Co-Founder & Business Director, Propaganda added, “The Simplilearn campaign touches upon real corporate aspirations and a way to achieve them. Each of us dream of getting ahead in our corporate life, and do not know how to go about it. The reason to rope in Irrfan Khan was that the story needed to shake every working professional out of an inertia of not having done much about planning their career. People associate with Irrfan for his unassuming take on life, being the voice of reason and optimism. We intentionally kept it a simple narrative to let the power of the message echo with a working professional’s sentiments.

     

    The campaign is on air and will be live across digital and radio channels.