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Tag: Prithviraj Banerjee

  • In their new roles McDonald and Iqbal will continue to report into Head of Agency Prithviraj Banerjee while Gosain will continue to report into Mark McDonald

    DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

    By A Correspondent

     

    The Publicis Group’s DigitasLBi has elevated Mark McDonald, Sabah Iqbal and Pooja Gosain to Head of Creative, Head of Account Management and Senior Creative Director respectively.  In their new roles McDonald and Iqbal will continue to report into Head of Agency Prithviraj Banerjee as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain will continue to report into Mark McDonald.

     

    Said Banerjee:  “Sabah, Mark and Pooja bring with them a duality of skills that are rare – the wisdom gained from their past creative agency experience and the agility they have instilled within themselves in this fast-paced world of digital. DigitasLBi has grown exponentially with them over the years, as they mentored their teams and produced phenomenal output at every step of their journey. Their new leadership positions do not need much getting used to, as they have been performing at heightened levels already, and will continue to help our brand grow in the future.”

     

    Mark McDonald

    Commenting on his new role McDonald said: “Over the last one year we’ve built up a fantastic team across creative and put in place a structure that allows for cross-discipline integration and encourages great creative work. I’m delighted to be stepping into my new role and really look forward to delivering award-winning work that makes our clients’ brands count in the marketplace.”

     

     

     

    Sabah Iqbal

    Speaking about her elevation Iqbal, said: “My time at the agency (pre-merger as LBi and now as DigitasLBi in the Publicis Network) has taught me that the most important piece to the talent puzzle is culture. While my core responsibility is steering brands in the right direction with collaborative and sustainable management, I plan on carrying forward our culture and focusing my efforts on grooming, empowering and retaining talent. My goal being to make DigitasLBi the agency of choice in the advertising industry, for clients and professionals from the industry.”

     

     

    Pooja Gosain

    Commenting on her new role Gosain, said: “Change has to be steered in the right direction and that is what I aim to focus on most – leadership of the right kind. By combining great design, UX strategy and creativity with innovative technology and data, I look forward to creating a niche for DigitasLBi, as well as a learning curve for the entire team I work with. At the same time, fostering a culture of fraternity, ownership and inclusivity.”

     

  • The agency will be responsible for the launch and subsequent ongoing digital creative campaigns

    DigitasLBi wins Tata CLiQ’s Digital mandate

    By A Correspondent

     

    DigitasLBi has been appointed as digital creative AoR for Tata Group’s newly launched e-commerce venture, Tata CLiQ which will offer consumers a ‘Phygital’ shopping experience across categories.

     

    The agency will be responsible for the launch and subsequent ongoing digital creative campaigns.

     

    Prathyusha Agarwal, Head – Marketing, Tata CLiQ commented, “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com  With a quirky idea like C.A.M.E.L and our authenticity  promise of #SureThing, it was critical that we choose the right partner to help us develop this potentially viral thought in the best way possible. After an extensive pitch process, it was DigitasLBi’s understanding of the space that stood out the most and we are happy to partner them as we embark on an exciting journey with this brand.”

     

    Prithviraj Banerjee, Head of Agency – India, DigitasLBi, commented, “We are very excited with this appointment and believe that together, we can create a world of “firsts” in the e-commerce space. Our global commerce practice gives us a breadth of insights, tools and learnings ranging from our worldwide Connected Commerce study to our Responsive Retail framework. We will leverage these tools extensively to aid our creative process and bring alive the unique phygital experience that Tata CLiQ will offer customers”.

     

  • Vineet will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi

    Vineet Singh joins DigitasLBi India as Client Partner, Delhi

    By A Correspondent

     

    DigitasLBi India announced the appointment of Vineet Singh as Client Partner- Delhi. Vineet comes with over10 years of working with global marketing communications companies and has been successful in driving growth and thought leadership for iconic global and local brands. Vineet will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi.

     

    On his new awaiting challenge Vineet said, “My goal at DigitasLBi is to supercharge an already strong growth engine across new business development as well as existing partnerships. While doing this, I plan to also leverage my experience of working in both MNC and startup environments to further strengthen and evolve our digital proposition.”

     

    Commenting on the appointment Prithviraj Banerjee, Head of Agency, India, DigitasLBi said, “Vineet has high levels of strategic prowess and an unparalleled enthusiasm. His multi-platform experience will help identify new innovative solutions for our clients while his stint as an entrepreneur will ensure true ownership of brands. He is the perfect mix that we were looking for.”

     

    In his prior appointments, Vineet has worked with Google where he helped multinationals meet their online advertising, branding and performance needs. Moving on from Google, Vineet joined the ecommerce logistics startup Delhivery, where he helped set up their Omni Channel business in India. In 2015, Vineet co-founded Upbeat Retail Private Limited and took on the task of changing the outlook of Indian consumers towards imported goods – in terms of pricing, quality and access.

     

     

  • Kavita Kailas also is promoted to Chief Strategy Officer and will continue to be the lighthouse resource for clients and brands

    Rediffusion Y & R announces leadership changes

    By A Correspondent

     

    Rediffusion Y & R has announced the elevation of Kavita Kailas as the new Chief Strategy Officer while Prithviraj Banerjee has been promoted as the Strategy Planning Head Everest Brand Solutions. This in addition to his current role.

     

    Dhunji S. Wadia
    Kavita Kailas

    Speaking on the development Dhunji S. Wadia, President, Rediffusion Y & R said: “For quite some time Gautam Talwar has been nurturing the idea of pursuing interests beyond advertising. And I think the time has come to allow him to follow his passions. So after a hard working stint Gautam is taking a well-deserved break before deciding what his next chapter should be. I thank him for all his help and support and wish him the very best in whatever he chooses to do.”

     

    Kavita Kailas also is promoted to Chief Strategy Officer and will continue to be the lighthouse resource for clients and brands. “She is meant for this role. For the last few years she has been heading the Strategic Planning Function across our Delhi, Kolkata and Southern operations. She has been exemplifying every day what it means to be a client’s most valued partner. Kavita has a great love of our business, our clients and our people that infuses all that she does,” added Wadia.

     

    Also, Prithviraj Banerjee has been appointed Strategy Planning Head, Everest. This would be in addition to his current responsibilities.

     

  • Banerjee joins Rediffusion Y&R, Mumbai as Planning Head

    Prithviraj Banerjee joins Rediffusion Y&R

    By A Correspondent

    Rediffusion Y&R, Mumbai has ramped up its Planning team with the appointment of Mr Prithviraj Banerjee as one of its vertical heads for Planning.  He will report into Gautam Talwar, Chief Strategy Officer, Rediffusion Y&R.

    Mr Banerjee comes from BBH London where he was the lead on Vodafone VIP, Vodafone Enterprise Business unit and Kronenbourg beer.  Prior to BBH-London, he was with BBH-India and Leo Burnett.

    Mr Banerjee has worked on Vaseline (full portfolio), Lakme Beauty Salons, World Gold Council, Etisalat, Globalcom, Reliance Mobile, Asia Pacific Breweries and BIG TV.  In addition he has worked on several successful pitches.

    He has a Master’s degree in International Marketing from Leeds University, and his passions include travelling, photography and single malt whisky.

    Mr Gautam Talwar, Chief Strategy Officer, Rediffusion Y&R said, “Prithvi brings to the table an interesting mix of passion and experience. He also has the advantage of having worked on both Indian and global brands and we believe that he will be able to add key strategic insights into all brands and businesses that he works on. The team is excited to have him on board on some of the key brands in the Mumbai office.”

    Mr Banerjee said, “I am extremely excited to be a part of an organization that displays such high levels of passion and talent through every single employee. From day one, I have been greeted with great conversations and points of view that are truly evolved. I am honored to be a part of the team, and am looking forward to adding to the already-powerful strategic skills of the agency.”