By Our Staff
Croma has launched a series of short commercials to bring in the festive season. Conceptualised and executed by Native Films, ‘Things Happen @ Croma’ campaign kicks-off with a TVC that focuses on the smartphone category, which continues to be among the top two selling categories during the festive season, alongside TVs.
Said Shibashish Roy, Chief Business Officer – eCommerce & Marketing, Croma: “For the past 15 years, Croma has helped customers make the best choices to meet their needs. The last 18 months have brought many lifestyle changes, which has triggered the need for the customers to look for greater convenience and productivity by upgrading devices or acquiring new ones. Our new campaign highlights Croma’s understanding of the customer, as we have a ringside view of these lifestyle changes and continue to help customers make the right choices, be it in gadgets, appliances or accessories.”
Added Prithvi Raj Luthra, Founder, Native Films: “Croma gave us a simple brief to devise a campaign around evolving consumer sentiments. We took instances of key lifestyle changes and decided to use interesting characters that reflect some facets of the emerging Indian consumer, leaving a very authentic and relatable impression in the minds of the consumers about the brand.”