MxMIndia

Tag: Prime Video

  • Sushant Sreeram to transition to the role of Country Director, India

    Prime Video elevates Gaurav Gandhi to VP, Asia Pacific

    By Our Staff

     

    Prime Video has elevated Gaurav Gandhi from Vice President, India to Vice President, Asia Pacific. In his new role Gandhi will lead APAC, incorporating Japan and South East Asia, alongside India. Effective April 2023, he will transition into this new role and will be based out of Singapore. As Gandhi moves to take on this larger responsibility, Sushant Sreeram, currently Director – SVOD Business, will be elevated to the position of Country Director, Prime Video, India.

     

    Prior to Amazon, Gandhi has worked in companies such as Viacom18, NDTV Imagine and STAR India in various leadership roles. He moved into the video streaming space in 2015, and set up, launched and ran Viacom 18’s streaming service VOOT as his last role prior to joining Amazon.

     

    Sreeram has worked closely with Gandhi since he joined Amazon in 2018 as Director – Marketing, and was elevated to Director – SVOD Business in 2022. As the SVOD business leader he was entrusted with building the Subscription Video on Demand (SVoD) business through acquisition, growth and engagement of subscribers across B2B and B2C segments.

     

  • Dives further into the challenges faced by women in entertainment

    Prime Video releases a new session of ‘Maitri: Female First Collective’

    By Our Staff

     

    Amazon Prime Video has released a new session of Maitri: Female First Collective. The collective is an endeavour to help build a community for women from media and entertainment where they can come together to discuss their experiences, challenges and successes, and offer their perspective and advice on how to bring about a positive shift.

     

    Moderated by the creator and curator of Maitri, Smriti Kiran, the participants comprised Aparna Purohit, Creator – Maitri and Head of India Originals, Prime Video; Indhu VS, Writer & Director; Ratheena Plathottathil, Writer, Director & Producer; Elahe Hiptoola, Creator & Producer; Parvathy Thiruvothu, Actor & Director; Rima Kallingal, Actor, Producer & Performing Artist; Shreya Dev Dube, Filmmaker & Cinematographer and Neha Parti Matiyani, Cinematographer.

     

    Said Aparna Purohit, head of India originals, Prime Video: “With the new session of Maitri, we wanted to take stock of where we stand with respect to diversity, equity and inclusion, understand the challenges ahead, and collaborate to find the right solutions. We are very heartened by the encouragement and support we have received for Maitri: Female First Collective so far. While it is a gradual journey, I am happy to see some change already coming through. To hear things like ‘we have women writers in our writers’ rooms’, or ‘our women characters have agency’ and ‘our content will definitely pass the Bechdel test’, in conversations with creators, for me, is a major step in the right direction. At Prime Video, we remain deeply committed to DEI. As the next step, we want to strive to have at least 30% women HODs across all our productions.”

     

  • Signs-up Airtel Xstream Fiber as the presenting sponsor

    Prime Video announces immersive cricket experience for India-NZ tour

    By Our Staff

     

    Amazon Prime Video, or Prime Video, has announced special programming for the India-New Zealand men’s cricket series starting November 18. As a part of a multi-year partnership, international men’s and women’s cricket matches played in New Zealand across all formats – will be available exclusively on Prime Video India.

     

    Talking about the upcoming series, Sushant Sreeram, director – SVOD business, Prime Video, India said: “There are many things that are heterogeneous about the delightfully diverse India when it comes to entertainment – be it choice of language, genres of shows and movies, devices that customers prefer watching their favourite entertainment on, and so much more. But there is one absolute unifier that everyone across the country is unanimously passionate about, and that’s cricket! With our slate of compelling shows and movies over the last 6 years, we have strived to super-serve our customers, and they have emphatically picked Prime Video as their most loved entertainment destination. Now with live cricket, made immersive and accessible with multi-language feeds, fantastic studio programming and a superb set of commentators to take us through the series, we are confident we are not just going to deliver on a superior experience for the legions of cricket fans in the country, but make Prime Video that much more exciting, delightful and the first choice of entertainment for everyone.”

     

  • To launch AMC+ and Acorn TV on Prime Video Channels

    Prime Video collaborates with AMC Networks

    By Our Staff

     

    Amazon Prime Video and AMC Networks, an American entertainment company, have announced the launch of AMC+ and Acorn TV on Prime Video Channels. AMC+ is a subscription service that offers Prime members access to scripted dramas, fan-favourite franchises, and a wide range of ad-free exclusive series and films from the US and around the world.

     

    Said Chaitanya Divan, head of Prime Video Channels & Sports, Amazon Prime Video India: “As the destination for the latest, acclaimed and popular international content, at Amazon Prime Video, we believe in super-serving our customers with choice, access and convenience. Since launch last year, Prime Video Channels has expanded the choice of English and international content available to customers further by giving them access to a wide range of exclusive, high-quality programming from multiple streaming services, while offering them the convenience of enjoying their favourite shows and movies at a single destination, with all their favourite Prime Video features. We are delighted to partner with AMC Networks and offer our viewers an even wider selection of popular and blockbuster English content. Prime members have loved our extensive selection of premium international content, available as add-on subscriptions, and we are committed to satisfying their diverse entertainment needs.”

     

    Added Courtney Thomasma, General Manager of AMC+: “AMC+ offers viewers thousands of hours of celebrated and award-winning series, including our critically-acclaimed dramas from The Son to 61st Street as well as the next generation of fan-driven franchises including The Walking Dead Universe and Anne Rice’s Interview with the Vampire. With our upcoming slate of AMC+ Originals like Dark Winds and Moonhaven along with access to Acorn TV’s beloved international mysteries and dramas, AMC+ combines thought-provoking stories and iconic characters in one subscription. We are excited to partner with Prime Video Channels to bring our slate of original programming to audiences in India and look forward to delivering many exclusive premieres in the months ahead.”

     

  • A free video streaming service funded by advertising, in addition to Prime Video

    Amazon India goes AVOD with MiniTV

    By Our Staff

     

    Amazon.in has announced the launch of MiniTV in addition to Prime Video. MiniTV is a free, ad-supported video streaming service available within the Amazon shopping app.

     

    Notes a communique: “MiniTV has professionally created and curated content across web series, comedy shows, tech news, food, beauty, fashion and more. The list includes leading studios such as – TVF, Pocket Aces and leading comedians – Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar. Viewers will be informed on the latest products and trends by tech expert Trakin Tech, fashion, and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. Food lovers can enjoy content from Kabita’s Kitchen, Cook with Nisha, and Gobble. In the coming months, MiniTV will add many more new and exclusive videos.”