MxMIndia

Tag: Prime Focus Technologies

  • The partnership, notes a communique,  will provide media companies better transparency into their content workflows to maximise revenues, reduce costs, increase efficiencies, etc

    Prime Focus connects with Whip Media

    By A Correspondent

     

    Prime Focus Technologies (PFT), the technology arm of Prime Focus and Whip Media Group have announced a strategic supply chain partnership programme. The partnership, notes a communique,  will provide media companies better transparency into their content workflows to maximise revenues, reduce costs, increase efficiencies, and get complete visibility and control over where and how television and movie titles are being distributed, both on a global scale and in real-time.

     

    Said Carl Segal, Senior Vice President, Digital Distribution, Prime Focus Technologies: “Monetization of content providers’ catalogs is essential in today’s fast paced and competitive OTT and VOD landscape, making digital distribution and discovery of content to end users a critical component for M&E companies. It becomes imperative to not just monitor and measure effectiveness but analyse the results of that data in order to monetize content, Whip Media is a renowned name in the industry, working with the world’s leading entertainment companies and we are excited to partner with them.”

     

    Added Alisa Joseph, Senior Vice President, Business Strategy & Development, Whip Media Group: “Automation of content avails management and distribution is crucial to achieve scale and enable faster time to market. PFT is well known for supply chain automation and has been selected as a Strategic Partner for their expertise in end-to-end digital distribution supply chain management,”. “We’re thrilled to partner with Prime Focus Technologies as our integration will help drive greater efficiencies to maximise the viewing and monetization of content.”

     

     

  • The protagonist of the film brings all his family members closer together by baiting them to compete against one another

    Prime Focus film spins a tale around Uttarayan

    By A Correspondent

     

    Prime Focus Technologies’ latest digital film for Coats brings to life the fun-filled Uttarayan festival, with a focus on strengthening familial bonds. The protagonist of the film brings all his family members closer together by baiting them to compete against one

     

    Said Umesh Bopche, Vice President, Sales & Business Development, PFT: “Coats is an integral part of any Indian kite flying event, with a majority of industry players opting to use Coats’ high quality, cotton kite flying threads. Through this film, we wanted to highlight how they help people across the country enjoy the vibrant, sporting spirit of Uttarayan.”

     

    Added Rajesh Satija, Vice President Marketing, Coats India: “Coats is world’s leading manufacturer of industrial threads. In India we are market leader in sewing thread and kite flying thread. Come January, and our products take on a special significance during the Kite Flying festival. We are extremely happy with the way PFT created this film as an endearing slice of life that audiences can easily relate to.”

     

     

  • PFT's Play-out Monitoring Service will input reliable data in to BARC's Audience Measurement System for monitoring content, promos and TVCs across channels

    BARC appoints Prime Focus Technologies for Play-out Monitoring Service

    By A Correspondent

     

    Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus Limited has announced that the Indian Broadcast Audience Research Council (BARC) has contracted it to offer Play-out Monitoring Service to power one of the world’s largest audience measurement programs. PFT’s globally proven CLEARTM Media ERP platform bolstered with next generation content identification technology and Digital Services will help automatically generate play-out monitoring reports on a daily basis.

     

    Audience measurement data is the de facto currency for media industry, being widely used by all stakeholders for planning, pricing, selling and buying advertising inventory on the medium. PFT will offer a robust play-out monitoring service which will check the actual telecast of each channel, capture the content at every point in time, and help link it back to the rating piece of the audience measurement system.

     

    “It is a great honor to be selected by BARC, and we consider it equally a great responsibility towards the industry,” said Ram ki Sankaranarayanan, Founder & CEO, Prime Focus Technologies. “India has one of the largest TV ecosystems in the world and the audience measurement system ought to be highly credible. We look forward to working with BARC to help build India’s very own, trusted rating service.”

     

    “With PFT on board we are one step closer to our mission of indigenously building a television audience measurement system that is better than the best in the world,” said ParthoDasgupta, CEO, BARC. “PFT’s world class technology, deep understanding of Indian broadcast and advertising industry, and across the board relationships with broadcasters and advertisers as a neutral partner made them the perfect choice for this critical role.”

     

    India has 154 million TV households making it the third largest TV market in the world, next only to China and the US. This will be the first fully digital play-out monitoring service employed directly by the Indian broadcast industry and is scheduled to commence operations in October 2014.