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Tag: Prerna Tiku

  • Focuses on the brand's proposition 'Ready in Minutes'

    MTR Foods launches new TVC

    By Our Staff

     

    MTR Foods, the maker of Indian packaged food products, has launched a digital film showcasing its MTR Minute Range of products.

     

    Sharing her thoughts on this campaign, Prerna Tiku, General Manager – Marketing, MTR Foods said: “The millennials and Gen Z’s are the ‘now’ generation that is constantly on the lookout for hyper-convenience in everything they do. We recognized this need early on and pioneered many concepts to cater to these needs in the foods space and conceived of the MTR Minute Range. Through this film, we aim to raise awareness about the entire range, a perfectly crafted portfolio of products that offer the much-loved Indian taste in a hyper-convenient format across dayparts.”

     

  • MTR Foods is a subsidiary of Norwegian company – Orkla ASA

    Dentsu India wins creative mandate for MTR-Orkla products

     

    Following a multi-agency pitch, MTR Foods has appointed Dentsu India as the agency on record to lead the communication mandate on MTR’s brand ‘Snack Up’ and its parent company Orkla’s brand ‘Laban’.

     

    Commenting on the win, Samrat Chengapa, Senior VP, Dentsu India, said: “We are absolutely delighted at winning this business from MTR and Orkla. With this win, we certainly look forward to co-creating work that truly makes an impact in the marketplace.”

     

    Added Simi Sabhaney, CEO, Dentsu India: “With MTR, it was meeting of minds from the word go! We are looking forward to a long and productive relationship.”

     

    Said Prerna Tiku, General Manager Marketing, MTR Foods: “We are very excited to start this partnership and look forward to working together to build emerging categories for MTR and Orkla.” Added Sunay Bhasin, Chief Marketing Officer, MTR Foods: “We couldn’t have thought of a better partner than the young and dynamic team at Dentsu for our emerging categories. I look forward to a close and impactful partnership.”