MxMIndia

Tag: Premier Badminton League

  • Partnership will promote the fifth season of PBL across the country

    Inox joins Premier Badminton League as Partner

    By A Correspondent

     

    Leading cinema chain Inox Leisure has joined hands with Premier Badminton League as its exclusive multiplex partners for the upcoming fifth season which is scheduled from today (January 20) to February 9.

     

    Said Saurabh Varma, CMO, Inox Leisure Limited: “With a clear focus on curating and offering unique brand experiences to our patrons, we have been innovating with our alliances and delighting our patrons. Premier Badminton League is easily one of the top badminton events across the globe, and it will be a privilege for us to be associated with the League and the fantastic sport of Badminton. We are sure that our partnership with PBL will not only take Brand INOX to newer spaces and audiences with the enthusiasm and youthfulness, but will also allow us to engage with our patrons in various exciting ways. We invite our patrons across the country to come forward and win a chance to experience the energy of the game and this team from close quarters. We wish the very best for all the players participating in the League,”

     

     

  • Awards long-term rights for Premier Badminton League

    Badminton Assoc awards PBL mandate to Sportzlive

    By A Correspondent

     

    The business interests in badminton have been rising, and with the Silver win by PV Sindhu at the Rio Olympics, the game is sure to be seen with renewed interest by marketers. The Badminton Association of India (BAI) has now awarded the long-term rights of Premier Badminton League (PBL) to Sportzlive and Entertainment ahead of its PBL 2017 season. The first season of the relaunched Premier Badminton League, the official league of the BAI, was conducted in January 2016 and Sportzlive was the league’s marketing and commercial partner.

     

    Speaking on the occasion, Dr Akhilesh Das Gupta, President, Badminton Association said: “BAI, as the governing body for Badminton in India, is committed to the growth of the sport in India, and is extremely pleased to partner with Sportzlive in its endeavours to grow our sport in India. The recent performance of our players in the Olympics, and the Super Series events has strengthened our resolve to continue building the sporting ecosytem for badminton through such events and partnerships. Sportzlive and its directors Atul Pande and Prasad Mangipudi, bring to the table, immense experience and expertise to assist us in achieving this vision.”

     

    “We are extremely honoured to be granted the long term rights of a very prestigious league like Premier Badminton League! We have been part of the first edition of the league as a Commercial Partners. We hope to make PBL one of the most admired leagues of the country by bringing the best players of the world to take part”, said Atul Pande, MD, Sportzlive.