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Tag: Preksha Seth

  • Will be responsible for social media marketing and website planning

    Yellophant Digital wins Oxemberg mandate

    By Our Staff

     

    Yellophant Digital marketing agency has won the digital mandate for Oxemberg, a men’s fashion clothing brand from the Siyaram group. The agency will be responsible for social media marketing and website planning as part of its digital duties.

     

    Said Prashant Awasthi, Marketing Head – Siyaram Silk Mills Ltd: “I’m looking forward to working with the Yellophant team. We were most impressed by the vision they had for our brand. They are masters of their craft and know how to make brands stand out from the rest. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital.”

     

    Added Preksha Seth, Co-Founder, Yellophant Digital: “We’re glad to have a clothing brand as big as Oxemberg onboard. Coming from the Siyaram group of family, our team is more than pumped to get started and work with the Oxemberg team. The enthusiastic response from the entire Oxemberg team during our pitch gave me an insight that this partnership will bear fruit in the coming months, and we are excited to put our strategy into action and create something exciting across all platforms.”

     

  • To undertake brand building as well as promotional activities

    Yellophant Digital wins mandate for 1Rivet India

    By Our Staff

     

    Yellophant Digital, an alliance of Merge Infinity Global, has acquired the digital mandate for 1Rivet India, a tech-based consultancy firm, headquartered in the US. The mandate includes entire social media responsibilities for the brand from ideation to execution. The Mumbai-based agency secured the mandate in a multi-agency pitch and will work towards building up the brand’s presence online.

     

    Harikrishna Nair
    Harikrishna Nair

    Said Harikrishna Nair, CEO, 1Rivet India: “It has been a pleasure to work with Preksha and her team at Yellophant. We have engaged Yellophant Digital to manage our digital presence and we are happy with the way they’ve run the program so far. The Yellophant Digital team is responsive and easy to do business with. It’s definitely worth having a conversation with them if you’re thinking of investing in your company’s social media presence.”

     

    Preksha Seth
    Preksha Seth

    Added Preksha Seth, Co-Founder, Yellophant Digital: “We are thrilled to be working with 1Rivet India. There is so much commonality between us, especially a shared vision of what the organization should communicate online. With both our teams being young and dynamic, it shall be an exciting collaboration. I’m eager to kickstart the project and elevate 1Rivet India’s online presence.”

     

  • To build the brand’s presence on social media

    Yellophant Digital wins marketing mandate for CarBoli

    By Our Staff

     

    Yellophant Digital, an alliance of Merge Infinity Global, has acquired the mandate for CarBoli, an online portal for selling pre-owned cars. The agency will manage the brand’s 360-degree digital presence, spanning from social media creatives and digital campaigns to media and innovations.

     

    Gaurav Grover
    Gaurav Grover

    Said Gaurav Grover, Founder, CarBoli: “We were looking for an agency that gives us the best ROI and with Yellophant Digital, we found all that and more. Our long-term vision is ambitious and bearing in mind the agency’s history in building up brands from scratch we felt like it was the perfect partnership. We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making CarBoli a pan India brand with such a successful agency onboard. It shall be an exciting collaboration.”

     

    Preksha Seth
    Preksha Seth

    Added Preksha Seth, Co-Founder of Yellophant Digital: “I’m ecstatic to have a unique brand like CarBoli on board. What they offer in the market is special and we are thrilled to get the campaigns and strategy rolling. The automobile sector, which deals with selling pre-owned cars, has a huge potential, as more and more people are gradually making the shift towards an online-first approach. What separates CarBoli from the rest is its easy navigation and user interface which makes the customer process convenient. We look forward to a long partnership with the entire team of CarBoli.”

     

  • Will be responsible for managing a 360-degree digital mar-com for the brand

    Yellophant Digital bags digital mandate for Mezaya foods

    By Our Staff

     

    Yellophant Digital, an alliance of Merge Infinity Global, has won the integrated digital mandate for Mumbai’s authentic Turkish and Lebanese Baklava brand, Mezaya. The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing across digital platforms.

     

    Shazia and Raies
    Shazia and Raies

    Said Shazia and Raies, Co-Founders, Mezaya: “After scouting across various agencies, we have now found the right ROI-driven agency that understands Mezaya’s long-term vision and can justify the spends meticulously. Baklavas are something that is new to the audience and we are thrilled to collaborate with Preksha and her team. Yellophant Digital has been brilliant in terms of providing solutions to brand challenges. Mezaya is really excited about this collaboration with Yellophant Digital and looks forward to seeing the brand’s overall performance and increasing ROI in the forthcoming days.”

     

    Preksha Seth
    Preksha Seth

    Added Preksha Seth, Co-founder, Yellophant Digital: “We are excited and delighted to have Mezaya on board. We Indians live for desserts and they are something that has always been a part of our day-to-day consumption.  With the rise of craving for desserts, we look forward to strategizing and managing the brand’s digital marketing duties and introducing this Mediterranean delight to our Indian audience on a creative platter. Our extensive experience of collaborating with F&B establishments comes in handy at this point. Being an ROI-driven agency, we plan to execute ideas that yield significant results in a brief time.”

     

  • Will amplify digital presence to create mutual fund entrepreneurs of the future

    Yellophant Digital collaborates with ExpertMFD

    By Our Staff

     

    Yellophant Digital has bagged the digital marketing mandate for financial advisory firm ExpertMFD. The agency will be managing the brand’s digital marketing duties, comprising creative and content solutions, social media management, digital campaign strategy, media planning and buying, ORM, SEO, and SEM. Yellophant Digital plans to educate and give insights to potential entrepreneurs about the brand via targeted strategy on all digital platforms.

     

    Said Himanshu Vyapak, MD, CIEL: “We have about 2.3 crore unique mutual fund investors in India. The growth in mutual fund distributors has not kept pace with the growth of assets in the mutual fund industry. We endeavour to build a strong foundation and a cohesive growth environment for future financial experts to create Atmanirbhar India by providing a full-stack end-to-end platform for anyone who wants to become a mutual fund distributor. For this, we are very thrilled and delighted to join hands with India’s leading AMCs and look forward to seeing Yellophant Digital gives us a digital presence across all the platforms and helps us reach more people and create mutual fund entrepreneurs of the future. This is a big opportunity and as 90% of the Indian audience has become social media savvy, we want to create a huge impact on various digital platforms. We understand that Yellophant Digital knows how the industry works and we are thrilled to see how they will make ExpertMFD a brand that reaches everyone. That is the reason we have collaborated with Yellophant Digital and I am confident that working together will help our brand reach new heights.”

     

    Preksha Seth
    Preksha Seth

    Added Preksha Seth, Co-founder, Yellophant Digital: “We are always looking for challenges, here at Yellophant Digital and in turn making a difference. We look forward to working with ExpertMFD, which focuses on creating new financial entrepreneurs. It is the first time in India that all of the Mutual Fund Industry is coming together to create a revolution in investing. We are fortunate and grateful that we have this responsibility to build the digital first brand from inception. We are super excited to come up with insight first thoughts for the brand and use social media to amplify the same.”

     

     

  • The agency will handle the Siyaram-owned brand’s digital, creative, and media duties, while also managing its social media presence

    Yellophant bags Cadini mandate

    By A Correspondent

     

    Digital marketing agency Yellophant have bagged the digital mandate for the premium Italian fashion brand, Cadini. The agency will handle the Siyaram-owned brand’s digital, creative, and media duties, while also managing its social media presence.

     

    Rohan Rajput

    Said Rohan Rajput, Brand Manager, Cadini: “We are extremely delighted to be working with Yellophant Digital for our premium brand, Cadini. We are thankful to Preksha Seth for her wholehearted support and dedication to our account. We believe that Yellophant Digital will do justice to our brand across all social media platforms and help the brand grow digitally. We are thrilled to have them on this journey with us.”

     

    Preksha Seth

    Added Preksha Seth, Co-founder of Yellophant Digital: “We are delighted to have Cadini, a bespoke men’s wear and premium Italian brand on board with us and we are more than excited to come up with insightful ideas to enhance Cadini’s social media presence. With e-commerce and digital platforms seeing a rise, we are extremely excited to partner with Cadini and boost their digital presence in the post Covid world.”

     

     

  • Utopian Media will manage the digital and social media mandate of the premium fabric brand

    Utopian Media bags digital mandate for Cadini

    By A Correspondent

     

    Siyaram Silk Mills’ Cadini has appointed social media agency Utopian Media  to manage its digital and social media mandate. Utopian Media won this account following a multi-agency pitch. The agency will handle the brand’s digital, creative and media duties, and also manage its social media presence.

     

    Incepted in 1970 in Italy, Cadini is Siyaram’s global venture. Since then, Cadini has continuously sustained a great passion for style, quality and research and has evolved as one of the most sought after brands from Italy with its presence across 40 exclusive franchising stores worldwide.

     

    Commenting on this development, N Gangadhar, Vice President, Siyaram Silk Mills Ltd., said, “We are delighted to partner with Utopian Media for the promotion of our premium Italian brand Cadini across all the digital platforms. We believe Utopian Media will bring their strategic vision and creative clarity to further drive traction and business growth for the brand.”

     

    Speaking on the win, Preksha Seth, Business Head of the Mumbai-based Utopian Media, added, “We are delighted to work with one of India’s iconic brands, Siyaram. The lifestyle space enables exciting opportunities for consumer engagement on digital platforms, and we are thrilled to board on this journey with Cadini.”