MxMIndia

Tag: Preferred Marketing Developer

  • Isobar India, Hong Kong, Malaysia and Taiwan have all been recognised for their ongoing creation of innovative solutions and apps for brands across the Facebook platform

    Isobar named Facebook’s preferred marketing developer in India

    By A Correspondent

     

    IsobarIndiahas been accepted into Facebook’s new global Preferred Marketing Developer (PMD) Programme, along with three other markets in Asia Pacific. Isobar India, Hong Kong, Malaysia and Taiwan have all been recognised for their ongoing creation of innovative solutions and apps for brands across the Facebook platform.

     

    Facebook has separated developer service providers into four possible badge qualifications; Pages, Ads, Apps, and Insights. The programme recognises companies who have built on the Facebook Platform since its launch, and those who are adept at understanding platform policy and development tools, and who have a long track record of providing Facebook-centric services to brands.

     

    Following a highly-selective application process, Isobar India has been certified in the Apps category of the PMD programme, in recognition of the agency’s innovative work for Reebok, Expedia and Philips to name a few.

     

    “We’re proud to have been accepted as a Facebook Preferred Developer and see it as recognition of the great work we’ve produced for our clients. Social media is central to our full-service offering, so we look forward to working more closely with Facebook to deliver even better solutions for our clients,” said Shamsuddin Jasani, Managing Director, Isobar India.

     

    Isobar has also been recognised as a Facebook Preferred Marketing Developer in six other markets worldwide, including the United Kingdom, Finland, Hungary, Poland, Norway and the United States.

     

    The Aegis Media India group comprises Isobar, the global communications agency with digital at its heart, Carat, the world’s largest independent media communications specialist, Vizeum, Posterscopethe global OOH sector leader, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra(Creative),and iProspect, the global leader in search and performance marketing.

     

  • PMD badge in recognition to Hungama's commitment in the digital marketing space

    Hungama earns Facebook’s ‘Most Preferred Marketing Developer’ badge

    By A Correspondent

     

    The Digital Services division of Hungama Digital Media Entertainment Pvt Ltd was conferred with the Preferred Marketing Developer (PMD) badge by Facebook. PMD is given to developers that have demonstrated value-added capabilities in one or more of the following qualification areas: Pages, Ads, Apps, and Insights. The badge is for companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency and extend measurably beyond the functionality of Facebook’s native tools.

     

    Commenting on this Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media, said: “Being among the few companies worldwide to earn ‘Preferred Marketing Developer’ badge underlines our ongoing investment in providing cross-channel interactive solutions to clients across various verticals. In a digitally connected world, it is important to engage the consumer where he spends most of his time; the social media platform, especially Facebook, has emerged as the new media real estate where brands can build greater engagement and interaction with the consumer.”

     

    Hungama Digital Media helps brands build awareness, engagement and loyalty, using a full range of digital skills, including campaign strategy and creative development, website design, online media planning and buying, viral marketing, social media strategy and optimization, mobile marketing, search engine marketing, gaming. On social media, specific to Facebook, the agency provides page management and publishing, community management, applications development, social plugins, advertising (ad creation, auto bid optimization, target segmentation, creative, conversion tracking, reporting), monitoring and reporting (insights).

     

    Hungama has built digital campaigns for clients that include Mahindra & Mahindra (Automotive), Mahindra Racing, Bacardi, Yum Restaurants, LG and Nokia amongst others; that utilizes the Facebook ads API such as Bacardi Together Club, Black List Application, Celebrate Life, ICC World Cup Fever, Zinger Application, Create Your Comic Strip, Valentine’s Day, to name a few.

     

    Hungama Digital is the No.1 Digital Advertising agency in 2011 according to The Economic Times Brand Equity Agency Reckoner 2011. The parent company, Hungama is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 305 content creators, across record labels, studios, broadcasters Hungama has licensed worldwide exclusive digital rights to over 2 million music and video titles. Hungama has successfully managed more than 2,000 mobile and digital campaigns for as many as 300 brands globally.