22feet Tribal Worldwide has announced the appointment of Vishnu Srivatsav as National Creative Director. Prior to this, he was Creative Head of DDB Mudra’s South office. Srivatsav will take over from Debashish Ghosh, the former NCD at 22feet Tribal Worldwide, and will continue to report to Rahul Mathew, Chief Creative Officer, DDB Mudra Group.
Rahul Mathew
Said Mathew: “Vishnu has been a great partner to the organisation in our pursuit of creative excellence. He recently led our South office to one of our best years creatively. I look forward to him taking this momentum and his infectious energy into the exciting opportunity at 22feet.”
Preetham Venkky
Added Preetham Venkky, President, 22feet Tribal Worldwide: “Vishnu has always been a huge source of inspiration for the creative team at 22feet. His grasp on culture, specifically internet culture, is arguably the best in the country, and established through his work over the years. We are super excited to have him come aboard, to inspire, shape and establish the culture of excellent creative work for our clients.”
In an effort to raise awareness about the global impact of Covid-19, 22feet Tribal Worldwide, part of the DDB Mudra Group, has launched ‘Covid in Context’, a simple data tool that analyses the impact of the pandemic on a country in relation to its total population.
The company conducted a two-day product hack sprint to find unique, data-supported means to raise awareness about the ongoing coronavirus pandemic. The initiative brought together a diverse talent pool of developers, analysts, engineers, data scientists and human behaviour specialists within the organization to arrive at solutions using technology.
‘Covid in Context’ uses data science fundamentals of first order vs second order data, allowing users to go beyond the absolute numbers of cases by delving deeper and slicing the data in unique ways. The data is automatically updated in tandem with WHO updates.
Some key insights extracted from the tool:
In absolute numbers, the worst hit country is USA, but in context to their total population, Italy, Switzerland, Belgium, Spain are more infected than USA.
Infected on Tested per cent helps us understand extent of spread. Higher the percentage, higher the community spread.
France is one of the most affected countries with 15.50 per cent, UK follows with 14.09 per cent, US at 16.02 per cent and India at 3.87 per cent.
Recovered per cent helps us understand which country’s people and healthcare systems are fighting the virus better
Australia, South Korea and New Zealand are at around 87 per cent, Switzerland and Germany around 84 per cent, USA at 16.21 per cent and Sweden at 17.55 per cent.
Preetham Venkky
Said Preetham Venkky, President – 22feet Tribal Worldwide: “The product hack sprints are a way for our people to fight this invisible enemy. The brief was to pick a fundamental issue and what came to the fore was that information related to number of cases is used by countries and its people to make sense of the situation. The challenge that the tool aims to solve is to show varied and deeper perspectives on widely reported statistics by slicing the data in different ways. The tool can be used by media, policy makers and local communities to get an accurate and relevant perspective of the issue. I am extremely proud of our team who has built this tool rapidly and tirelessly for everyone to use.”
TTK Prestige has appointed 22feet Tribal Worldwide as its digital and digital media planning agency. As part of the mandate, 22feet Tribal Worldwide, which is part of the DDB Mudra Group, will steer the digital transformation of the brand from digital marketing to e-commerce and all the touch points of the consumer’s journey with the brand. The integrated account includes creative by DDB Mudra.
Commenting on the announcement, Dinesh Garg, EVP – Sales & Marketing, TTK Prestige said: “TTK Prestige has the legacy of being present practically in every Indian home. As market leaders, it is imperative for us to engage with consumers, who are in different stages of their purchase journey. The digital space is beginning to play an increasingly important role for us as a brand and we are pleased to embark on this journey with 22feet Tribal Worldwide. We have a long history with the DDB Mudra group spanning two decades, and we look forward to many more rewarding years together.”
Speaking about the win, Preetham Venkky, President – 22feet Tribal Worldwide added: “We are extremely delighted with the confidence that TTK has placed in us by allowing us to bring to life, our vision for what their presence should look like across digital. This move will not only help digitise their business but also provide value to their existing and new customers. With this win led by Ken Sekhar and his team, we now have the exciting challenge of taking one of India’s top brands and building a formidable experience across the digital ecosystem to enable meaningful engagements.”
Preetham Venkky has joined DDB Mudra Group as President – 22feet Tribal Worldwide from KRDS in Singapore where he was Director & Partner. He has over 20 years of experience in some digitally advanced markets in Asia including Hong Kong and China.
Venkky will be responsible for ensuring the Group’s talent is trained for the demands of our times and geared to apply technology to solve business challenges. His mandate will include scaling the company’s offerings by developing broad external partnerships, building out internal infrastructures and exploring new business opportunities.
Speaking about his appointment, Aditya R Kanthy, MD & CEO, DDB Mudra Group said: “Venkky will play a critical role in effectively bringing insight, creativity and brand building together with digital marketing and experience design. Being a serial entrepreneur who built his first angel founded startup at the age of 19 and then scaled KRDS from a fledgling to working with majority of Fortune 50 companies in Singapore, is nothing short of phenomenal. This is where Venkky’s deep commitment to building creative culture and leveraging technology and data will drive business growth for our clients. Our 250 people at 22feet Tribal are essential for the Group’s growth and I’m delighted we have talent like Venkky and Debashish to lead it.”
