MxMIndia

Tag: Preetam Patnaik

  • To launch its instant coffee brand, Continental Xtra

    Continental Coffee rolls out new TVC

    By Our Staff

     

    Continental Coffee launches 360 degree campaign for their instant coffee brand, Continental Xtra. It features brand ambassadors, actor Nithya Menen and singer, P Susheela. The special instant coffee, offers a cup of excellence with an extra kick of aroma and flavour.

     

    Speaking about the TVC, Preetam Patnaik- Head of Consumer Marketing, Continental Coffee said: “Continental Xtra, owing to its chunky granules that locks in the aroma and flavour of the coffee bean, offers you the strongest tasting cup of instant coffee, thus providing you with an extra boost of energy to take on the day. In our latest TVC for the brand, we have connected the strength of Continental Xtra to the inner strength of people, particularly of women.” Speaking more on the message in the film, Preetam added, “In our TVC, we have shed light on gender bias and stereotypes that surround us. Our aim is to portray a strong ambitious woman who through her inner strength can win the world over. We convey that message through the interaction between two strong and legendary icons, P. Susheela, and Nithya Menen wherein we introduce audiences to different challenging moments in life when one needs that ‘Xtra’ strength to confront and overcome difficult situations.”

     

  • Features brand ambassadors actor Nithya Menen and singer P. Susheela

    Continental Coffee brews new TVC

    By Our Staff

     

    Continental Coffee has rolled out new TVC for their instant coffee brand, ‘Continental Xtra’. It features brand ambassador, actress Nithya Menen and legendary playback singer, P. Susheela . Continental Xtra TVC has been released in Telugu, Tamil & Kannada across all media platforms. The creative agency is Janrise and concept and direction are by Dream Merchants.

    Speaking about the TVC, Preetam Patnaik- Head of Consumer Marketing, Continental Coffee said:  “Continental Xtra, owing to its chunky granules that locks in the aroma and flavour of the coffee bean, offers you the strongest tasting cup of instant coffee, thus providing you with an extra boost of energy to take on the day. In our latest TVC for the brand, we have connected the strength of Continental Xtra to the inner strength of people, particularly of women.” Speaking more on the message in the film, Preetam added, “In our TVC, we have shed light on gender bias and stereotypes that surround us. Our aim is to portray a strong ambitious woman who through her inner strength can win the world over. We convey that message through the interaction between two strong and legendary icons, P. Susheela, and Nithya Menen wherein we introduce audiences to different challenging moments in life when one needs that ‘Xtra’ strength to confront and overcome difficult situations.”

     

  • To introduce ‘Continental Freeze Dried’ to the Indian market

    Continental Coffee unveils first TVC

    By Our Staff

     

    Continental Coffee (CCL) has unveiled its first national TVC introducing their premium, ‘Continental Freeze Dried’ to the Indian market. Through the TV commercial, CCL aims to acquaint coffee enthusiasts with the concept of freeze-dried.

     

    Said Preetam Patnaik – Head of Consumer Marketing, Continental Coffee: “CCL is a renowned brand and beloved by consumers in the southern parts of India. We prioritise innovation and quality which can be distinctly seen through our product range. With Continental Freeze Dried, we wanted to reward the coffee connoisseurs in India by offering them a flavourful, aromatic cup of instant coffee. Our goal is to create awareness about our brand at a national level through our first national television commercial for our premium instant coffee brand, Continental Freeze Dried – a 100% pure freeze-dried coffee with a taste that appeals to coffee lovers. The focus of our TVC is not only to showcase the freshness of Continental Freeze Dried to a national audience but also to drive awareness on the concept of freeze-dried coffees and how it is the freshest form amongst instant coffees. We hope to strike impact for CCL in our TVC by highlighting the uniqueness of freeze-dried instant coffee and thus stand out in the competitive landscape of the coffee industry.”