MxMIndia

Tag: Preeta Mathur

  • 82.5 Communications is the creative advertising partner

    Hero Lectro launches e-cycles with digital films

    By A Correspondent

     

    Hero Lectro has successfully launched its e-cycle range with a series of digital films with 82.5 Communications as partner.

     

    Said Sumanto ‘The English Nut’ Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “The Hero Lectro is the perfect product for the times we live in—keeping you healthy while getting you to your destination smoothly. Our campaign seeks to deliver this relevant message with simplicity and a touch of style.”

     

    Added Chandana Agarwal, President North, 82.5 Communications: “We are delighted to partner with Hero Lectro, a business won by us recently. An electric cycle is often the smarter answer to some of the issues faced by most of us. Therefore, this campaign aims to address the very real needs of real people; Be it the need for personal mobility, the need to be fit despite life’s constraints, the need for a more reasonable cost of ownership, or simply the need to move in a more eco-friendly manner – Hero Lectro is the answer to these problems, and so much more. It truly does allow an individual to move at their will in every sense.”

     

    And this is what Preeta Mathur, Group CD, North, 82.5 Communications said: “The campaign idea Move at your will intends to give the riders the sense of freedom they would get when they choose an e-cycle.  Our films show everyday people having honest conversation about how choosing Hero Lectro is helping them stay fit and commute at their will.”

     

    No more quotes. Watch the film.

     

     

  • Mathur will head creative for 82.5 Delhi

    Preeta Mathur is GCD at 82.5

    By A Correspondent

     

    Preeta Mathur

    82.5 Communications has announced the appointment of Preeta Mathur as Group Creative Director, 82.5 Communications. She will be is located in Delhi and will head creative for 82.5 Delhi.

     

    Said Sumanto Chattopadhyay, Chairman & Chief Creative Officer: “Preeta Mathur joins us as the new creative head of 82.5 Delhi. With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands.  She considers herself an insight miner and was keen to join 82.5 because our India-first positioning appealed to her. I look forward to Preeta taking the 82.5 Delhi creative product to the next level.”

     

    Added Kapil Arora, CEO and Co-chairman, 82.5 Communications: “In Preeta, we found a happy human being, who believes as much about building a great work environment, as the work itself. She is rooted in consumer insight and has the wings to deliver ingenious creative solutions for our fantastic set of clients at 82.5 Delhi. I look forward to Preeta and Chandana Agarwal making our formidable Delhi offering even stronger.”

     

     

  • The campaign has been created and executed by the DDB Mudra Group

    Muscle Blaze launches its protein bars with #HumariBhookhAlagHai

    By A Correspondent

     

    To create awareness about its new products, MuscleBlaze and DDB Mudra Group have launched a digital film titled ‘Humari bhookh alag hai’ (our kind of hunger).

     

    Speaking on the campaign, Amit Tandon, Business Head, Muscleblaze, said: “With the launch of our Protein Bar, we are extremely thrilled to extend the Muscleblaze canvas to active fitness seekers who are looking for on the go protein-rich nutrition. Initial response to the protein bar launch and “Hamari Bhookh Alag Hai” campaign is phenomenal and we are already trending at #1 on all e-commerce portals. We aim to make our protein bars omni-present and quickly gain leadership in this fast growing category.”

     

    Added Preeta Mathur, Senior Creative Director, DDB Mudra North: “MuscleBlaze knows the grind a serious fitness seeker goes through. It knows that they are made different and in a market that is full of candy protein, there is a product that’s different. It is from this insight that we brought our idea to life. They are different and so is their hunger. MuscleBlaze protein bar is that voice in the fitness enthusiast’s mind that proudly declares to the world that ‘humari bhook alag hai’.”