MxMIndia

Tag: PrecisionMatch

  • According to the PrecisionMatch Mobile Handset Market Insights, Samsung Galaxy S3 is the most viewed model

    Samsung, Nokia, Micromax more researched than Apple

    By A Correrspondent

     

    PrecisionMatch, data provider for digital marketing in India, MEA and SEA, has released its ‘Mobile Handset Market Insights’ for India for the period December 2012 to February 2013. The consumer data in the mobile handset market suggests that Samsung, Nokia, Micromax, Sony and HTC are the five most researched brands on the internet and Samsung Galaxy S3 with its unique features is the most researched handset model.

     

    A key insight gathered from the data is the increasing consumer interest in Micromax phones. Micromax was the second most researched handset brand after Samsung in Feb 2013 while Micromax A110 Canvas 2 was the most researched handset model in January 2013. The data also suggests increasing popularity of Nokia, with its range of Nokia Asha and Nokia Lumia models that are competing with the likes of HTC, Apple and Sony Mobile. Another interesting revelation is Sony’s consistent performance making Sony Mobile the 4th most researched handset brand.

     

    PrecisionMatch Mobile Handset Market Insights was derived from aggregation and analysis of audience data for 5.3 million unique users across India over the 3 months. The 5.3 million unique users are audiences who displayed strong purchase intent by either researching, comparing or reviewing handset brands across sites. PrecisionMatch utilizes advanced data mining and analytics to identify prospective consumer segments for advertisers, generate actionable insights from aggregated data and develop consumers online behavior models.

     

  • PrecisionMatch, provider of high quality audience data for display advertising, has announced partnership to expand its presence in Indian digital media space. Within three months of operation, PrecisionMatch has struck a new partnership with Velocity

    PrecisionMatch expands presence in India

    By A Correspondent

     

    PrecisionMatch, provider of high quality audience data for display advertising, has announced partnership to expand its presence in Indian digital media space. Within three months of operation, PrecisionMatch has struck a new partnership with Velocity, targeted reach network, to offer data-backed display advertising.

     

    Nitin Chowdhary, Business Head, PrecisionMatch said, “I am very excited at the prospect of serving Velocity’s customers with our unique data targeted display offering. Velocity is amongst the top 3 ad networks in India. The future of display advertising on the internet lies in data targeted RTB; I have no doubt that with Velocity’s reach, the number of advertisers that have access to PrecisionMatch’s unique capabilities will continue to grow.”

     

    In addition, PrecisionMatch strengthened its team with hires in product, business development and technology roles. It recently appointed Gaurav Seth as the Director for Product & Publisher Development. Mr Seth comes with over seven years of experience in online marketing, business development, operations & technology implementation. Prior to PrecisionMatch, Mr Seth was associated with Komli Media for almost 3 years.

     

    In December 2012, PrecisionMatch appointed Anshul Joshi as the Director for Business Development and Pramod Sharma as the Senior Technology Lead. Both the executives have significant experience in the digital media and joined PrecisionMatch from Tyroo and Tribalfusion respectively.

     

    “Monetizing publisher data, enabling multiple channels and delivering scalable technology are critical aspects of our business. We will soon be announcing new categories for which consumer data would be available, thus strengthening our endeavour to make data the backbone of display advertising. I am also thrilled to have Gaurav, Anshul and Pramod in my team, they bring significant energy and capability to PrecisionMatch,” added Mr Chowdhary.

     

    PrecisionMatch currently offers audience data across categories such as – Auto, Mobile Handsets, Online Transistors, Travel/Holiday seekers, Technology etc. and works with industry leaders such as – Samsung, General Motors, Tata Motors, Snapdeal.com, Expedia.com etc.

     

  • PrecisionMatch promises effective audience data for display advertising, offering data targeted advertising that tracks how users interact with content

    Smile Vun Group launches of PrecisionMatch

    By A Correspondent


    Nitin Chowdhary

    Display advertising is losing the ROI race to search and social media due to lack of targeting options. Smile Vun Group, the digital media conglomerate, has announced the launch of PrecisionMatch that promises effective audience data for display advertising. What it offers is data targeted advertising that tracks how users interact with content.


    “PrecisionMatch will utilize advanced data mining and analytics to identify prospective consumer segments for advertisers, generate actionable insights from aggregated data and develop consumers online behaviour models,” said Nitin Chowdhary, Business Head, PrecisionMatch


    PrecisionMatch has launched its operations simultaneously in three markets: India, SEA and UAE with 50 million unique users and around 60% of internet users across India, Singapore and UAE across a variety of consumer segments.


    Manish Vij

    “Over 50% of the web inventory globally is already on exchanges and this trend is accelerating.  In APAC, it is estimated to be 5-10% and is rising rapidly. Additionally, in APAC, that has about $700 MM of display advertising spend, the supply of inventory outstrips the demand by at least 5 times. In such a scenario, buying the right impression is critical to drive ROI for which advertisers will need quality audience data. recisionMatch is our resolution to make display advertising more effective in APAC and UAE by means of targeting data without destroying the ROI,” said Manish Vij, Founder, Smile Vun Group.


    PrecisionMatch works via partners. Marketers will be able to use PrecisionMatch data through their media partners i.e. DSPs, Agency Trading Desks and Ad Networks. PrecisionMatch has added advertisers such as: Samsung, General Motors, Tata Motors, Ford, Snapdeal.com, Expedia.com etc. to its portfolio and is rapidly expanding its services across different categories of advertisers in India, Singapore and UAE.

    Post the launch in India, Singapore and Dubai, PrecisionMatch will be expanding to other countries in the region in 2013. “Data targeted display can improve click through rate by 300% and post click engagement by 200%. In addition, the relevance of the audience improves significantly.” added Nitin Chowdhary


    With an investment of $2 million, PrecisionMatch plans to break even in next two years.