MxMIndia

Tag: PRCI

  • Two-day event from March 9 to focus on Transform or Perish

    Facebook APAC head to address PRCI Conclave

    By A Correspondent

     

    Facebook APAC Head Ramesh Gopalkrishna and film personality Amit Khanna will address the two-day Global Communication Conclave organised by the Public Relations Council of India (PRCI) being held in Pune from March 9..

     

    G Srinivasan, Chairman and Managing Director of New India Assurance Company Limited, will inaugurate the event the theme for which is ‘Transform or Perish’.IIT Kanpur Alumni Association’s Pune chapter will be the knowledge partner for the tech sessions covering IoT, Artificial Intelligence and Big Data.

     

    Said Conclave chairman and PRCI national president B N Kumar: “Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change. We, therefore, plan to focus on sub-themes covering a host of subjects such as PR, Corpcom, Media, Social Media, Advertising, Crisis, HR, Mentoring, CSR, Artificial Intelligence, Governance, Film, Agriculture, Energy, Urban Infra etc., with the overall theme – Transform or Perish.”

     

     

  • PRCI to hold the event in Bengaluru from March 3-5, 2017

    Global Communication conclave to focus on disruption

    By A Correspondent

     

    With focus on disruption, Public Relations Council of India (PRCI) will hold its 11th Global Communication Conclave on March 3, 4 and 5, 2017 at Bengaluru. PRCI expects over 500 delegates from across these fields to participate in the interactive conclave.

     

    Said M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI: “Be it the media, communication, Politics, Economy, Science, Religion, Education, Energy, Health, relationships and even the way we think –disruption seems to be impacting our lives at every step. We hope the deliberations at the Conclave will lead to exchange of thoughts and clearing the air around disruption.”

     

    “The theme is planned with a question mark – Disruption? – to make the communication professionals think, ask themselves and, probably, come to a conclusion in this Manthan or the churning of thoughts,” said B N Kumar, PRCI National Executive president.

     

    “Yes, the three-day deliberations will see communication, media and tech professionals, corporate honchos and government officials and policy makers interacting and ideating on a wide gamut of aspects related to disruption,” explained PRCI Governing Council Chairman R T Kumar.

     

    “PRCI has successfully organised its previous Global Communication Conclaves at Kolkata, New Delhi, Mumbai, Bengaluru, Hyderabad and Chandigarh. Headquartered at Bengaluru, PRCI has its chapters pan-India. We began to spread its foot print globally by opening its first international chapter in UAE and several other global centres are in the pipeline,” he added.

     

  • The Indian edition will focus on the latest trends and challenges in the ever changing global PR and marketing world

    Global PR Summit, PRCI tie up for unique knowledge platform

    By A Correspondent

     

    The Global PR Summit will be held in India in collaboration with PRCI). PRCI will be the Communication Partner for the two-day event beginning on April 21, 2016.

     

    The Global PR Summit has so far been held in 16 countries since its launch in 2010. Some of its previous venues were: Turkey, Russia, Qatar, Egypt, Morocco, Jordan, Oman, etc. Over the years, 1,892 brands have sent delegates to the various summits with more than 6,100 attendees.

     

    The Indian edition will focus on the latest trends and challenges in the ever changing global PR and marketing world with a special focus on reputation management in the social media era. The event will feature a presentation on the new rules of reputation management by Mary Jo Jacobi, one of the world’s leading PR professionals and Former VP Communications at BP America.

     

    Speakers at this content-centric event include Thierry Nicolet, SVP (Global Press Relations), Schneider Electric, Aliza Knox, MD (Online Sales), Twitter APAC, Colleen Harris, Former Press Secretary To Princes Charles, William And Harry and Official Spokesperson for Wiliam and Kate’s Royal Wedding, Richard Stephenson, Communications Director, Civil Aviation Authority, Patricia Yates, Director of Strategy and Communications, Visit Britain, Jesse Ringham, Digital Communications Manager, Tate Museum and Patrick Jephson, Former Chief of Staff To Princess Diana, New York Times Bestselling Author, Shadows Of A Princess.

     

    Kosta Petrov, Chief Experience Officer, P World that owns the event brand, said: “We are very happy to bring the Global PR Summit to India as the nation has made giant strides in a cross-section of fields, including mass communication. We are equally happy to partner with PRCI which is focusing on creating knowledge platforms across the country. We eagerly look forward to meeting the great Indian PR professionals.”

     

    Acknowledging the association, B N Kumar – President, National Executive, PRCI – said: “As PRCI has begun to spread its wings globally, the Global PR Summit offers us all a great opportunity to work together to establish a World Communicators’ Forum, cutting across geographical boundaries. We all have a lot of insight to gain from each other’s experiences and work in the interest of societies around us. Let’s go beyond networking and contribute to the society in a meaningful way.”

     

    M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI, said: “PRCI has emerged as a truly pan-India PR professionals body with close to 30 chapters in as many cities. We look forward to gaining from the knowledge that will flow from the Global PR Summit.”

     

    Deepak Menon, Business Strategist associated with the Summit said: “We are glad to note that PRCI has been holding its Conclaves. I am now excited to bring the Global PR Summit with its truly international perspective to India. Such a workshop offers the rare experience and insight into care-taking of top brands that directly influence consumer perception and in turn sales. This experience will be a win-win for all of us.”

     

  • To create awareness about water crisis in villages; and raise funds for water harvesting

    PRCI launches #20plenty4water campaign

    By A Correspondent

     

    In a unique Gandhi Jayanti Day  initiative, Public Relations Council of India (PRCI) -  the premier body of PR, advertising, media and HR professionals – has launched a nationwide drive called #20plenty4water  to have donations pooled in for water harvesting and conservation projects under the Prime Minister’s relief Fund.

     

    The objective of the multi-media campaign, being launched through PRCI’s 20 plus pan-India chapters, is to appeal to people to donate just Rs 20 which is the average cost of a packaged drinking water bottle

     

    “This being the festive season, we tend to spend on various luxuries and it is not difficult for us to set aside Rs 20, the cost of a bottle of water, to help our farmers and other drought hit people across India,” said B N Kumar, national president of PRCI.

     

    PRCI Chairman Emeritus and Chief Mentor M B Jayaram said: “We appeal to people to donate Rs 20 each – the cost of a packaged water bottle – to the PM’s Relief Fund. It is something easy for us to do and anyone can do it. We can contribute at our individual levels and corporates can match the donation in the manner that they deem fit.”

     

    PRCI is the national body of professionals drawn from public relations, advertising, media and HR, apart from academicians. PRCI also has a youth wing called Young Communicator Club (YCC), comprised of mass communication students.

     

    PRCI has appealed to the Prime Minister to help spread the good word about the unique donation drive and utilize the money collected for water harvesting and conservation projects across various states.

  • The Concept PR Executive President will be the national president of the Public Relations Council of India (PRCI)

    BN Kumar is PRCI national president

    By A Correspondent

     

    B N Kumar

    The Public Relations Council of India (PRCI) has appointed Concept PR Executive Director B N Kumar as its next national president.

     

    The Governing Council and the national executive of body of PR, advertising, HR and media professionals and academicians, has appointed BNK, as the journalist-turned-PR professional as the new president to lead the functioning of pan-India organisation with 25 chapters.

     

    Earlier, BNK led the Mumbai chapter of PRCI and was the national vice president. He has close to four decades of experience in mass communications as a journalist and PR professional.

     

    Announcing the appointment, M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI, said: “BNK has been taking active interest in furthering the cause of our oganisation and he led two successful Global Communication Conclaves at Mumbai. As the programme committee chairman of the just concluded ninth Conclave, he played an exemplary role in ensuring its success. Under his leadership, we are sure PRCI will scale newer summits.”

     

    Acknowledging the new assignment, BNK said: “It is a huge responsibility and I sincerely hope that I will be able to live up to the faith and confidence that PRCI reposed in me.”

     

    On the future programmes of PRCI, he said: “We will launch several indicatives like guest faculty pool for journalism schools and advanced skill development modules for new corporate communication professionals in both private and public sector companies.”

     

    PRCI also elected Vijay Lakshmi as a Director on the organisation’s Governing Council, apart from appointing Bharathi Singh as the new Secretary General of the national executive.

     

  • The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication

    Zzebra PR wins Gold from PRCI for their work on promoting IIFA Awards

    By A Correspondent

     

    Zzebra Public Relations has won the Gold in the Best Case Study from Public Relations Council of India (PRCI) for the outstanding work done in promoting the International Indian Film Academy(IIFA) Awards for its client Wizcraft International Entertainment Pvt. Ltd.

     

    The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication across key mainstream and regional publications, magazines, the online space, and television networks. The plan comprised of proactive and innovative PR activities to strengthen IIFA’s key attributes of being the global, glamorous and credible awards ceremony.

     

    Pooja Chaudhri, Joint Managing Director, Zzebra PR said: “Our understanding of the entertainment/lifestyle sector and media expertise is unmatched. Our domain knowledge on large scale events, both in entertainment and lifestyle, and our media networks across the country are our key strengths. We have successfully handled on-going communication for IP entities and large-scale events to the satisfaction of our discerning clients. Additionally, our understanding of media and their requirements when dealing with large international events and celebrity icons helps us to achieve better results for maximum client impact.”

     

    Zzebra PR is a leading communication company headquartered in Mumbai. Its portfolio of clients is spread across different industry sectors such as sports, entertainment, lifestyle, real estate, technology, automobile, retail and hospitality, among others. Zzebra is part of Concept Communication,India’s largest independent advertising agency.