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Tag: PRCAI

  • Giving Voice To 'Opinions That Matter' By Indian Achievers

    PRCAI marks the debut of new podcast

    By Our Staff

     

    The Public Relations Consultants Association of India (PRCAI) launches its first-ever podcast series – ‘Unmute with PRCAI’. The collection consists of 10 inaugural episodes that will be unveiled on World PR Day 2023 which is celebrated annually on July 16. The first episode to roll out on Thursday, July 20, and will be on over 75 platforms including Spotify, Anchor, Bingepods, JioSaavn, Google Podcasts, Apple Podcasts

     

    The exclusive series brings together business leaders, and valued ‘Opinions that Matter’, from diverse speakers from the worlds of business, politics and culture, to amplify the voices of thought-leaders shaping the rising India. Thought-provoking, yet light-hearted conversations of individual success stories will empower listeners to critically think about the challenges and opportunities in an evolving landscape.

     

    The podcast is hosted by Niret Alva, television journalist, producer, anchor, director and educator.

     

    Said Alva Co-founder of Miditech Studios: “I have enjoyed interviewing these inspirational leaders and getting them to tell their unique stories. These stories will inspire, motivate and challenge listeners as they listen to how these industry leaders lead, deal with adversity, and find balance in their everyday lives.  It’s a great initiative from the Public Relations fraternity.”

     

    The show will feature Ravi Venkatesan, Chairperson of The Global Energy Alliance for People and Planet (GEAPP); Entrepreneur Priyanka Gill, Vikram Sakhuja, Group CEO of Madison Media, and OOH; Arundhati Bhattacharya, Chairperson and Chief Executive Officer of Salesforce India and Avinash Pant, Former, Director-Marketing for Meta.

     

    Added Deeptie Sethi, CEO, PRCAI: “It is exciting to celebrate our profession and all the hard work of the community on this World PR Day with a new podcast series from PRCAI. We believe that there is an evolution in the value proposition being offered by the communications industry to businesses through credible narratives, powerful storytelling and shaping public opinion. Unmute With PRCAI aims to connect the creative communications world with India Inc, together crafting an honest narrative of a bold new India, saluting India’s compelling story in what could be the Indian century,”

     

  • Atul Sharma re-elected as president

    PRCAI elects new Leadership Committee

    By Our Staff

     

    The Public Relations Consultants Association of India (PRCAI) has elected a new managing and executive committee at its annual general meeting held on May 12, 2023. Atul Sharma, CEO, Ruder Finn India and Head, Middle East, has been reelected as the President, who has been the president for the association since 2021. He will be supported by Kunal Kishore, Founder and Director, Value 360 Communications, who will be serving his second term as the Vice President, and Vineet Handa, Founder and CEO, Kaizzen PR elected as the new Secretary, part of the manging committee (MANCOM), working along with the PRCAI CEO, Deeptie Sethi. Starting this year, Executive Committee (EXCOM) positions have been constituted as part of restructuring the responsibilities, aligned to drive progress on specific identified areas through four National Chairs.

     

    The four elected EXCOM National Chairs include: 1. Nikhil Dey, Executive Director, Adfactor PR, will assume the role of National Chair Talent and Academia 2. Neha Mehrotra, Managing Director, Avian WE, will handle the charge of National Chair Growth and Standardization 3. Girish Balachandran, Founder, ON PURPOSE, will be responsible to take on National Chair Marketing and Communication 4. Santanu Gogoi, Founding Partner, First Partners Communications, will assume the role of National Chair Learning and Thought Leadership.

     

    The newly elected leadership team will serve a two-year term, commencing in May 2023 and concluding in May 2025 and work collaboratively with the PRCAI Secretariat and members. Their collective expertise and vision will guide PRCAI in promoting industry best practices, fostering collaboration among members, and advancing the field of public relations across India. Atul Sharma, President, PRCAI said, “It’s an honour to be re-elected as president for a second term. I am looking forward to working with Kunal Kishore and Vineet Handa and our new National Chairs. We will continue to set high professional standards, focus on ethics, and collaborate, co-create and celebrate with our member firms in their growth and prosperity. I am excited about the journey that lies ahead and the incredible possibilities that await us.” Deeptie Sethi, CEO, PRCAI commented on these appointments, “I would like to thank the outgoing leaders for their contributions and look forward to working with this terrific new leadership team, aiming to not only grow and serve our members better but also take on industry challenges to further the public relations industry.” The PRCAI elections witnessed an enthusiastic participation from a diverse pool of professionals, reflecting the industry’s commitment to democratic decision-making and collective progress.

     

     

  • Organized by the Public Relations Consultants Association of India (PRCAI)

    Adfactors PR wins PRPCL cricket tournament

    By Our Staff

     

    Adfactors United, the Cricket team of India’s largest PR consultancy firm, emerged winners of the Public Relations’ Premier Cricket League (PRPCL) 2023, West Edition, organized by the Public Relations Consultants Association of India (PRCAI).

     

    In the first match of the tournament, Adfactors United set a new record in the history of PRPCL, by scoring 131 runs in just six overs. The team entered finals with a positive net run rate of +4.77 and also, maintained the highest net run rate throughout the tournament with a difference of +2.

     

    Commenting on the win, Nijay N. Nair, CEO, Adfactors PR, said: “For us, sports is very deeply integrated into the cultural fabric of Adfactors PR. Be it our internal development programs or our representation in all industry-level competitions, we take the sportsperson spirit seriously. To bring the trophy home fills our hearts with pride and joy. We will continue to support our people to pursue sports just as they pursue work – with focused effort, love, and perseverance.”

     

  • For its annual Public Relations Premier Cricket League

    PRCAI teams up with Indian Deaf Cricket Association for Sixth Edition

    By Our Staff

     

    Public Relations Consultants Association of India (PRCAI), joined hands with Indian Deaf Cricket Association (IDCA) to host a special sporting event of equals at its annual Public Relations Premier Cricket League (PRPCL).

     

    Tata Motors, the title sponsor of PRPCL 2023.

     

    Speaking on the occasion, Deeptie Sethi, Chief Executive Officer, PRCAI, said: “PRCAI’s cricket premier league has become one of the most awaited member event of the year and demonstrates high team spirits, great energy and brings the industry together to celebrate equality and oneness. This new collaboration with the Indian Deaf Cricket Association is ultra-special and an inspiration to see the world of equals. We thank IDCA team for their enthusiastic and competitive spirit that made this weekend a great sporting event for our PR industry.”

     

    Added Balwani, CEO & Brand Custodian, IDCA commented, “This special collaboration of PRCAI – IDCA to promote specially-abled cricket is a testimony to social & diversity inclusion. Thank you team PRCAI for this partnership that truly envisions an equitable world and provides a unique platform to demonstrate & provide equal opportunities for specially-abled cricketing talent. ‘Cricket for a Cause’ is an endeavour to celebrate IDCA’s journey in India & globally to create awareness & mainstream Deaf Cricket. We are thankful to IDCA’s ‘Cause Partner’ Hero Motocorp for supporting the PRPCL 2023 Benefit Match & motivating our team.”

     

  • Prof Akshaya Vijaylakshmi, Associate Professor, Marketing, Indian Institute of Management Ahmedabad (IIMA), who has been onboarded as the Knowledge Partner for the initiative

    Second edition of ‘I Lead’ survey alunched

    By Our Staff

     

    We have our views on the Women’s Chamber of Commerce and Industry but must say that its PR & Digital Marketing National Council, one of the 150-plus Councils the association has, is superactive. The Council has launched the second edition of the ‘I Lead’ Women Leadership Survey. The Advertising Agencies Association of India (AAAI) and Public Relations Consultants Association of India (PRCAI) have joined hands with WICCI to support this survey, notes a communique

     

    Prof Akshaya Vijaylakshmi, Associate Professor, Marketing, Indian Institute of Management Ahmedabad (IIMA), has been onboarded as Knowledge Partner for the initiative. Said Prof Vijaylakshmi: “We talk about how it takes a village to raise a child but what we also need is an organization to come together to help a mother not just stay at work but also succeed and grow in the firm. This is just one example. The ‘I Lead’ Women Leadership Survey by WICCI aims to get a wholesome understanding of what organizations are doing to help women thrive. This survey is the much needed roadmap that we need for the future.”

     

    Announcing the launch of the survey, Kavita Lakhani, National President of WICCI PR & Digital Marketing Council said, “It is a known fact that gender equality is key to unlocking greater chances for women to prosper at leadership positions. Through the ‘I Lead’ Women Leadership Survey, we will attempt to understand from CXOs of communications firms firstly on how much they believe in providing equal opportunities, equal respect and equal empowerment.  Secondly what is their formula for an equal future – specific programmes, partnerships and policies within their organization – all designed to support women and to break down any barriers to recruitment, retention, development and leadership.” The  survey can be taken on mobile.  The survey link www.enswype.com.

     

  • It is the first accreditation programme for Public Relations Professionals

    PRCAI accredits 18 public relations professionals

    By Our Staff

     

    The Public Relations Consultants Association of India (PRCAI) has announced results of India’s first Accreditation Programme in Indian Public Relations (AIPR) for public relations professionals – including young professionals and emerging leaders.

     

    Announcing the list of 18 public relations professionals who qualified for the first-ever batch of AIPR, PRCAI conferred each one of them with the prestigious AIPR pin. These young professionals will be the torchbearers of the industry as they strive to maintain strong professional and ethical standards, leading the industry.

     

    Said Atul Sharma, President, PRCAI: “At PRCAI, we celebrate, honour and work everyday to forward the vision of our industry – to be more professional, ethical and prosperous. AIPR is our endeavour in that direction, and this is just the beginning. I am very happy for our first batch of accredited professionals, who I am sure will help in this pursuit as they lead this industry into the future. Heartiest congratulations to each one of them. ”

     

    Added Deeptie Sethi, CEO, PRCAI: “The communications industry has an invaluable pool of subject matter experts who are incredible thinkers, strategists, planners, writers and are extremely committed to their profession. AIPR is a platform to recognize such talent and motivate them to continue to upskill to remain relevant in the evolving world of communications and aspire to be the best. PRCAI appreciates the efforts of seasoned veterans who formed the jury and believed in the program and its merits and are supportive mentors to help shape them as effective practitioners.”

     

  • Endorsed the International Declaration of Communications Professionals and Researchers

    PRCAI signs for Healthier World

    By Our Staff

     

    The Public Relations Consultants Association of India (PRCAI) has endorsed the International Declaration of Communications Professionals and Researchers for a Healthier, Viable, Better World, becoming the first signatory of the global declaration in India.

     

    Said Deeptie Sethie, CEO, PRCAI: “PRCAI is proud to join its voice to this worldwide solidarity that harnesses the power of our combined communication skills and knowledge around the ethical, transparent and trustworthy role of communication. PRCAI commits to use its expertise to help restore hope in our society and redefine our vision of a better future  − one that cares for nature and humanity.  We invite all public relations practitioners, agencies and our corporate peers to support the Declaration and share its values in their mission and all their activities”, The global impact of Covid-19 is seeing global priorities shift due to sanitary, social, economic, and financial upheaval, stressing just how fragile our world is. But in the midst of this chaos, new energy and creativity driven by interesting initiatives are sparking renewed mobilization around the world.”

     

     

  • She will be working closely with the Managing Committee to drive PRCAI's vision

    PRCAI gets Deeptie Sethi as CEO

    By Our Staff

     

    Public Relations Consultants Association of India (PRCAI) has announced the appointment of Deeptie Sethi as CEO. This is the first time the association has appointed a CEO in its two-decade history.

     

    Said Atul Sharma, President, PRCAI shared: “At PRCAI, we believe in leadership that inspires, drives results and encourages our members and communities. We are happy to have Deeptie as the first CEO of PRCAI, as we look forward to expand our footprint, and scale PRCAI to newer heights. Moreover, as the role of public relations takes centerstage in all facets of business, we are excited to have an experienced communications professional like Deeptie to build the future roadmap for PRCAI.”

     

    Added Sethi on her appointment: “The scope and reach of public relations have seen exponential growth in the last few years. Today, effective communication is integral to every business. These are exciting times for the industry and I am honoured and thrilled to take up this opportunity to build, grow and serve our community. I am equally optimistic about the prospect and look forward to adding value for PRCAI members and the larger communication fraternity.”

     

    Well, we are sure Sethi will have her hands full. But first the objective would be do some PR for PRCAI. And help rid it of the perception that it’s a Delhi agencies’ club. Also, ensure it’s inclusive. Not just a club of PR agency folk. How about the next president being a corporate/marketing communications professional? Sethie should know what the view is. She has spent a lifetime in corp comm, many of which were at Ford, and we interacted with her around the time of the Ford Figo ad controversy.

     

    Also, the PRCAI should work towards having its members as well knit as those of the Advertising Club (the Mumbai-based one, not the Delhi Ad Club). Where despite the egos of the adfolk being 100x larger than that of PR professionals, they speak in one voice, whenever needed.

     

    Well, we think she needn’t go too far to start with. Perhaps speak with a certain Mr Dilip Cherian and ask him for his views. And then ask the big Bombay-based folk. Rajesh Chaturvedi, Madan Bahal, Sunil Gautam. Jaideep Shergill, Valerie Pinto… that list is not too long.

     

  • Atul Sharma, MD – Ruder Finn India, will be President for the two-year term

    PRCA elects its new execom for 2020-22

    By A Correspondent

     

    The Public Relations Consultants Association of India (PRCAI) has announced its new executive committee for the period 2020-22.

     

    The elected members are:

    President, PRCAI : Atul Sharma, MD – Ruder Finn India

    Vice President, PRCAI :  Kunal Kishore Sinha, Co-founder- Value 360

    Secretary, PRCAI : Sunayna Malik, MD -India & Senior VP, APAC, Archetype

    The elected regional chapter chairpersons are:

    Chairperson North: Vineet Handa, Founder & CEO – Kaizzen PR Services

    Chairperson South :  Prasad Karat, Associate VP  -The PRactice

    Chairperson West :  Girish Huria, Executive VP – Avian WE

    Chairperson East :  Rakesh Ranjan, Founder & Director, Imagicaa Ventures

    Two of the positions, Secretary, PRCAI and Chairperson South were elected unopposed.

     

    On behalf of the newly appointed executive committee, President, PRCAI, Atul Sharma said: “We would like to thank each of the members for placing their trust and confidence in us.  We hope to continue with the momentum that PRCAI has built over the years, as we work towards bringing the PR fraternity closer.”

     

     

  • Highlights from the recently release PRCAI State of the Industry 2019 Report (Corporate Communications & In-house PR Professionals)

    Indian PR industry grows 12% to Rs 1.6kcr

     

    By A Correspondent

     

    The Indian Public Relations industry has grown manifold over the last decade. From Rs 490 crore in FY2008 and a growth rate of 7%, it is estimated to clock in Rs 1600 crore in FY2019. And the growth rate is 12%. These and other findings have emerged from the the PRCAI State of the Industry 2019 Report (Corporate Communications & In-house PR Professionals) of the Public Relations Consultant Association of India (PRCAI).

    International

    The report was released last week by Nitin Mantri, President, PRCAI and the International Communications Consultancy Organisation (ICCO).

     

    Other findings of the report are in the PDF, the link to which is here:

    PRCAI State of Industry (Corp Com) Dec 19

  • The industry expected to double in size by FY'20, will be worth overRs. 2,100 crore

    PRCAI releases study on state of Indian PR industry

    By A Correspondent

     

    The Public Relations Consultants Association of India (PRCAI) released a comprehensive report on the PR industry titled ‘State of Indian Public Relations Industry: 2016’. According to the findings of the report, the industry more than doubled in size between FY’08 and FY’16 from Rs 490 crore to Rs 1120 crore. The report further states that the growth will substantially increase in the coming years and the industry will be worth Rs 2100 crore by FY’20, almost double its present size. Increased maturity in public relations has allowed the industry to become more integral to brand communications.

     

    The survey also reports that the Information and Communication Technology (ICT) sector is the biggest clientele for PR firms in the country. The sector accounted for over 20 per cent of the revenue generated by PR firms, closely followed by financial services and the FMCG sector which accounted for 12 per cent and 9 per cent of the revenue respectively. The PR industry, which grew by 19 per cent this year as compared to 13 per cent last year, is on a strong growth trajectory and is expected to play a more strategic role in delivering brand messages. More brands are waking up to the potential that PR has to offer and are moving towards it to deliver a unified message to all stakeholders.

     

    Commenting on the findings of the report, Nitin Mantri, President PRCAI and CEO, Avian Media said, “Storytelling will be key for brands going forward. Delivering content-driven integrated campaigns which can engage and captivate varied audiences will be crucial to the survival of brands in the near future. The sources of revenue in the industry have diversified beyond public relations and public affairs. New services such as digital and social media communications, along with crisis and CSR management, have enabled strong growth of the industry which is expected to double in size by 2020 and be worth over Rs 2100 crore. Constant innovation and smart adaptation to the changing landscape are indispensable for PR firms today. PR practitioners are also waking up to the huge potential, majority of which is still untapped, that lies in the fast growing rural markets. Despite limited retail access, consumer demand is booming in these markets, being fueled by mobile transactions.”

     

    Commenting on the findings of the report, Deepak H, Head (Emerging Sectors Business Unit) at Feedback Consulting said,“Owing to the growth in the PR industry, there has been a significant increase in the number of boutique firms, while consolidation is happening at the top of the pyramid. PR companies are positive about the future outlook of the industry and estimate a 15 – 16% year on year growth in the next 4 years. Start-ups, Sports & Entertainment are seen as emerging business segment, while the industry is largely driven by the Services & Manufacturing Segment.

     

    The biggest and common challenge in the industry is acquiring the right set of talent and retaining them. The talent gap is seen across the skill areas required in the PR industry. Research & Innovative lead individuals with marketing and business development ability are highly desired skills as indicated by companies during the survey.”

     

    While the core services – public relations and public affairs – continue to be biggest source of revenue for PR consultancies, together generating over 70 per cent of the total revenue, the rapid growth seen at the digital and social media front is indicative of the changing dynamics of the PR industry. Brands are also fortifying themselves against possible negative consumer sentiment in the future by investing more towards crisis and risk management and Corporate Social Responsibility (CSR) management.

     

    Clients today are slowly shifting towards a project based relationship with the firm over the retainer based model. While today 74 per cent of the total revenue comes from retainer businesses and 26 per cent from project businesses, this dynamic is expected to change in the near future. The increasingly competitive agency landscape and mushrooming of freelancers has increased the options for the brands.

  • The association will also promote SCoRe among its members, other stakeholders and public at large

    SCoRe gets PRCAI endorsement, both to collaborate

    By A Correspondent

     

    The Indian School of COmmunications and REputation (SCoRe), India’s first school of Strategic Communications located in Gurgaon and the Public Relations Consultants Association of India (PRCAI) formally announced a collaboration. By way of the collaboration, PRCAI has formally endorsed the programme offered by SCoRe making it the only Public Relations programme in the country endorsed by the association. The association will also promote SCoRe among its members, other stakeholders and public at large.

     

    Nitin Mantri, President, Public Relations Consultants Association of India said “I am very excited to announce our partnership with India’s first school dedicated to Public Relations. The launch of a Public Relations school was the need of the hour for the industry, as there is a huge scarcity for young and well-rounded talent in our profession. We hope that SCoRe will fill this gap and the communications profession will be able to benefit from this initiative in the long run.”

     

    As a part of the collaboration, the PRCAI President will be the ex-officio member of the Advisory Board. At least four representatives from PRCAI member firms will be part of the Academic Council. There will be two PRCAI scholarships, where the seats are offered at half the fee.

     

    Amith Prabhu

    Amith Prabhu, Founding Dean, SCoRe said, “It is great to be supported by the only Public Relations Association of India that represents consulting firms. As the first post-graduate school of Public Relations we have a responsibility to offer a high quality programme. We are fortunate to have the backing of PRCAI. We hope this collaboration stands the test of time and we are able to deliver best in class talent in the coming years.”

     

    SCoRe was launched earlier this year and will commence its first batch in July. Admissions to the 10 month full-time programme are open. The school will have a focus on corporate communications and political communications. The school is governed by an advisory board and an academic council.

     

    PRCAI is the association of the leading PR consultancies in India. It consists of various chapters and has over 20 member firms.