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Tag: PRCA

  • The PRCA GEC is composed of well-known practitioners, alongside two external expert members

    Nitin Mantri is on PRCA’s Global Ethics Council

    By A Correspondent

     

    The PRCA has launched its Global Ethics Council (PRCA GEC) to uphold and elevate ethical standards in the public relations and communications industry. Its inaugural Chairman is David Gallagher, International President of Omnicom, former Chairman of the PRCA, and former President of ICCO.

     

    The PRCA GEC is composed of well-known practitioners, alongside two external expert members.

     

    The PRCA GEC’s inaugural membership is:

    Chairman:

    David Gallagher. President, Growth and International Development of Omnicom Public Relations Group. Former Chairman of PRCA UK. Former President of ICCO.

     

    Members:

    Bob Pickard. Principal of Signal Communication Inc.

    Bridget von Holdt. Business Director of BCW. President of ICCO Africa.

    Claire Walker. CEO of Firefly Communications Group. Chairman of PRCA UK Professional Practices Committee.

    Francis Ingham. Director General of PRCA. Chief Executive of ICCO

    Gustavo Averbuj. CEO and Regional Director Latin America of Ketchum. Chairman of PRCA Latin America.

    Kim Sample. President of PR Council.

    Kiri Sinclair. Founder and CEO of Sinclair Comms. Former Chair of HKPR.

    Lee Nugent. Executive Vice President APAC of Archetype. Chairman of PRCA Southeast Asia.

    Mary Beth West. Senior Strategist of Fletcher Marketing PR.

    Massimo Moriconi. General Manager & Amministratore Delegato of OmnicomPRGroup Italy.

    Matt Neale. Global CEO of Golin. Former Chairman of PRCA UK.

    Nitin Mantri. Group CEO of Avian WE. President of ICCO. President of PRCAI.

    Omar Qirem. CEO of Edelman Middle East. Chairman of PRCA Middle East and North Africa.

    Philippa Foster Back OBE. Former Director of the Institute for Business Ethics

    Rob Flaherty. Chairman of Ketchum.

    Simon Goldsworthy. Former Professor of Public Relations and co-author of the forthcoming PR Ethics: The Real World Guide

    Stephane Billet, President of We Agency. Former President of SCRP.

     

  • The series will seek to fill the gap between understanding the value of PR measurement and doing something about it

    PRCAI partners AMEC for Measurement Week

    By a correspondent

     

    The International Association for Measurement and Evaluation of Communication (AMEC), has announced plans to hold Measurement Week in September to fill the gap between understanding the value of PR measurement and doing something about it.

     

    David Rockland, a Ketchum Partner and Chairman of AMEC, said: “The “how” of PR measurement has long been solidified. What is lacking, however, is the widespread adoption of these techniques which in turn devalues PR as a business discipline.”

     

    “AMEC’s Measurement Week is being established to help fill that gap. This could be the most exciting initiative from AMEC since we founded the Barcelona Principles framework. Our aim is to get not only AMEC members but the communications and marketing industries behind it.”

     

    “Already the PRCAI, CIPR, ICCO and PRCA have pledged their support for Measurement Week. AMEC hopes other member trade bodies throughout the world will also sign up.”

     

    Sharif Rangnekar, President, Public Relations Consultants Association of India (PRCAI), said: “This is significant. It brings to the fore the industry’s continuing focus to showcase the positive and result- orientation that PR as an industry has when it comes to both creating campaigns and seeing them through. We at PRCAI are firmly behind this initiative of AMEC.”

     

    Francis Ingham, PRCA Director General and ICCO Chief Executive, said: “This is a brilliant idea and we are very proud to support Measurement Week. The success of the PR Guide to Measurement, which the PRCA and ICCO launched with AMEC, proves that measurement is firmly on the agenda for PR practitioners.”

     

    As part of Measurement Week (15-19th September), AMEC members throughout the world will hold a series of events in their countries with employees, clients and press to create better understanding around the latest thinking in measurement and analytics.

     

    Measurement Week will be led by AMEC’s three International Chapters in North America, Asia Pacific and Europe, representing AMEC members in over 40 countries. AMEC also hopes to gain the support of PR member trade associations internationally.