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Tag: Pravin Sutar

  • The campaign has been conceptualised and created by Leo Burnett Orchard

    Ayushmann Khurrana campaigns for Dhani Services

    By Our Staff

     

    Dhani Services Ltd an , app and web platform for transactional finance and primary healthcare services, has launched a new campaign “Ab Plans Nahin, Payments Push Kar” featuring multifaceted superstar Ayushmann Khurrana. The campaign has been conceptualised and created by Leo Burnett Orchard.

     

    Commenting on the campaign, Ankit Banga, CMO Dhani, said: “By personifying the behaviour of “Push-kar”, our campaign looks to introduce India to a novel “Pay in 3″ Card that allows you to keep enjoying your lives and manage your payments more efficiently. Ayushmann’s charm, wit and relatability will be a great asset in this journey.”

     

    Adding further, Pravin Sutar, Head of Creative, Leo Burnett Orchard said: “While pushing the pause button on purchasing our wish listed items may help us save some money and mind our budgets, it also keeps us from experiencing the little joys of life. With Dhani’s One Freedom Card, users can fulfill their wishes and pay later. Ayushmann Khurrana’s capability of connecting with people irrespective of their age, gender, income, made us believe that he’ll be the perfect person to drive home this message.”

     

     

  • Gaurav Dudeja and Pravin Sutar to lead the national mandate

    Leo Burnett Orchard announces new leadership team

    By Our Staff

     

    Pravin Sutar
    Pravin Sutar

    Leo Burnett Orchard has announced a new leadership team as it promoted Gaurav Dudeja as Executive Vice President & Head of Leo Burnett Orchard and got onboard Pravin Sutar as Head of Creative, Leo Burnett Orchard. Together they will lead the national mandate for Leo Burnett Orchard and will report to Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia Leo Burnett and Rajdeepak Das, CEO & Chief Creative Officer – South Asia Leo Burnett.

     

    Dheeraj Sinha
    Dheeraj Sinha

    Speaking about these appointments, Sinha said: “Our ambition for Leo Burnett Orchard is to be the foremost creative and new age agency in the country. With the set of amazing brands that we have, topped with the talent we have got on board, Leo Burnett Orchard is correctly poised for glory and growth. Gaurav has done a spectacular job of driving growth in Bangalore office. Now he has the mandate to grow the agency at a national level. Pravin joins us with a rich expertise  in digital and also holds the advantage of having been a part of the Leo Burnett family. And together we are confident that the duo will take Leo Burnett Orchard to one of India’s foremost new age agencies.”

     

    Rajdeepak Das
    Rajdeepak Das

    Added Das: “Both Gaurav and Pravin are brilliant professionals and bring a complimentary skill set that we are confident will help bring a more holistic and fresh perspective to the Leo Burnett Orchard team. This is Pravin’s second stint with us and Gaurav is a home grown leader, so they are both well immersed with the Leo Burnett HumanKind philosophy and our ambition to create globally aligned best in class work for our brands. At Orchard we have a great repertoire of iconic brands and we are looking forward to creating some outstanding work together. I wish both of them all the best in their new roles.”

     

  • The game asks users to double tap on their screens to shoot the zombies with different weapons

    Sony Pictures and Dentsu Webchutney launch an interactive game on YouTube

    By A Correspondent

     

    Sony Pictures Entertainment, in partnership with Dentsu Webchutney, has created a gaming video for YouTube. Inspired from Sony Pictures Entertainment’s latest release, Zombieland: Double Tap, the video features zombies and guns.

     

    Said Shony Panjikaran, Director & Head – Marketing, Sony Pictures Entertainment India: “Zombieland is one of the few unique films which has a cult following since years. This is despite the fact that the subject and its treatment is a bit niche for the Indian market. We recognized that a huge chunk of the target audiences are gamers. Therefore, to engage them with a thematic game was our unique proposition. After analysing what platforms would be the best to use based on numbers and also creatively befitting, we thought YouTube would be the most ideal platform for this. Also, the YouTube feature of double tap to forward was a perfect tool for us to display the tag line of our film. Hence, the team came up with a game around the feature. It is the first of its kind, simple and ingenious and is particularly apt to market a film such as this to our young TG. We have gamified the experience and have added levels to the ‘double tap’ to shoot and complete the user journey with a CTA to book tickets.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney, said, “Social media numbers for YouTube say that it’s one of the most popular platforms and happens to entertain millions of people daily. With so much content being watched without having any interaction from the user’s end was an opportunity waiting for us to be explored. We changed the notion of just watching a video on YouTube by introducing an interactive element to the video wherein one could kill zombies by double tapping the video. Such small gaming hacks on a video platform results in disruption of sorts, which in turn creates a lot of engagement for the user.”

     

     

  • The team created a unique experience for the audience

    Sony Pictures, Dentsu Webchutney bring alive Angry Birds’ islands

    By A Correspondent

     

    Sony Pictures Entertainment India has joined hands with Dentsu Webchutney, to turn the virtual islands from the movie ‘Angry Birds 2’ into real ones on Google Maps.

     

    Said Shony Panjikaran, Director & Head of Marketing, Sony Pictures Entertainment India: “The challenge with Angry Birds 2 was that the game did not have the same recall as when the first instalment of the film had released. We had to find interesting ways of connecting with our target group. And the best way was to reconnect with the original gamers through such unique promotions.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “In today’s world, we need to find new, different and better ways of engaging the audience with the story to market a movie. The focal point of the movie is Birds and Pigs coming together to fend off attacks from the Eagles who want to take over their island. So, we thought what if we could bring this story alive on digital and create a real experience for our users. After some research we found 3 such identical islands that were unlabeled and we turned them into Angry Birds islands.”

     

     

  • The activity is accessible by all but only found by a few

    SPN and Dentsu Webchutney conduct a recruitment drive for MIB: International

    By A Correspondent

     

    Sony Pictures India has joined hands with Dentsu Webchutney to create a secretive application portal on the Internet, accessible by all but only found by a few.

     

    Said Shony Panjikaran, Director and Head of Marketing, Sony Pictures Entertainment: “The Men In Black franchise is a global phenomenon that appeals to audiences across ages. And with this unique promotion, we wanted to give fans an opportunity to don the iconic MIB suit in London. With MIB, we have rolled out multiple innovations on the digital platform, and by looking at the massive response to the same, we feel quite confident about the success of the film at the Box-office.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “The MIB franchise is one of the most iconic franchises etched into our imagination. So, when we got the opportunity, we decided to give fans a feel of what an MIB agent goes through. At Dentsu Webchutney, we have been pioneering the field of digital innovations and with this campaign, we have hit that nail on the head, again.”

     

     

  • It celebrates the brides who rethink wedding traditions that are irrelevant in modern times

    Platinum Evara celebrates the rare choices made by women

    By A Correspondent

     

    Platinum Evara, through its Women’s Day campaign, #RedefiningRituals, has been conceptualised by Dentsu Webchutney.

     

    Said Sujala Martis, Director Consumer Marketing, Platinum Guild International – India: “Young brides-to-be today are a departure from the past. They have come a long way. They are far more individualistic, optimistic, spirited – quite unlike the coy, hesitant and ‘fearful of the future’ brides-to-be from the past.  The young modern Indian bride embraces tradition but does not let it pull her down. Especially when it comes to wedding rituals, she challenges and attempts to reinterpret rituals that question her sense of self, dictate her relationships and discriminate based on gender. We see cases of women questioning these rituals and negotiate them. We want to celebrate these young women who have made the rare choice of courage to question and then reimagine – it is changes like this that are contributing to transform our society, making it more equal and progressive for her present and future generations.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “While brides are meticulously planning their weddings to match their personalities, they hardly ever question the rituals they’ll be part of. There are a few who are redefining their wedding rituals; wedding rituals that might bring some more sensible new thinking into the society. This campaign celebrates these rare women.”

     

     

  • it is a collection of films that celebrate couples who meet each other halfway

    Dentsu Webchutney launches #EqualsInLove for PGA India

    By A Correspondent

     

    PGI India has launched #EqualsInLove campaign, a collection of films that celebrate couples who meet each other halfway. The films are conceptualised and executed by Dentsu Webchutney.

     

    Said Sujala Martis, Director Consumer Marketing, Platinum Guild International: “If left to its own, the conversation around love and relationships during this time of the year can get very sugary and mushy. As a brand, we stand for a certain level of maturity and wanted to approach this conversation from a slightly higher order lens. Modern couples do not look at themselves through gender defined roles and responsibilities…equality is a very valid and important value amidst them. It’s part of what can make the love you share rare.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “The topic of equality is one that’s extremely relevant in today’s environment. We wanted to add a unique perspective to it with the themes and nuances our films bring to life. Each film strikes upon a powerful way in which couples meet each other halfway to form a rare, unmatched bond.”

     

     

  • The Month-End Collection is a specially crafted product range meant for people who want to live an aspirational lifestyle

    Early Salary, Dentsu Webchutney launch ‘Month-End Collection’

    By A Correspondent

     

    EarlySalary has joined hands with Dentsu Webchutney to roll out 10 ad films for their ‘Month-End Collection’ product range. The Month-End Collection is a specially crafted product range meant for people who want to live an aspirational lifestyle even if their wallets can’t afford it.

     

    Said Sudesh Shetty, Head – Marketing, EarlySalary: “With Webchutney coming on board, the clear focus for both of us was to create engaging content that our TG can associate with. A lending product that caters to millennials and Gen Z can be fun and quirky. We are really excited about this project as both – content & the tonality is something that should work well with our audience.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “All brands in the financial service category are serious. We chose to be the opposite to stand out. We conceptualized each product keeping in mind the unfulfilled wishes of the consumer during month end to build a strong relevance with them.”

     

     

  • This digital campaign features three short and three long digital videos that throw light on what it means to be #FriendsFirst with your better half

    Dentsu Webchutney celebrates couples who are #FriendsFirst

    By A Correspondent

     

    Platinum Day of Love launched a new campaign around Friendship Day to remind couples that above everything, they are #FriendsFirst. Developed and conceptualised by Dentsu Webchutney, the campaign celebrates the bond between couples whose intimacy is based on long-standing warmth and friendship.

     

    This digital campaign features three short and three long digital videos that throw light on what it means to be #FriendsFirst with your better half. The films are inspired by real-life stories from couples who share moments of honesty, vulnerability, companionship and mutual respect, representing how friendship is an extension of the love you share.

     

    Talking about the campaign, Sujala Martis, Director, Consumer Marketing (PGI) said: “Our research has shown that ‘friendship’ is extremely aspirational in a couples’ relationship, both before and after marriage. Finding a best friend in your partner is rare, retaining friendship in your relationship even rarer. With this campaign, we aim to encourage couples to remember and aspire to be #FriendsFirst and mark this friendship day as your Platinum Day of Love.”

     

    Commenting on this partnership, Pravin Sutar, Executive Creative Director, Dentsu Webchutney added: “Friendship should outlast other emotions in a couple’s relationship, but more often than not, it takes a backseat. Through #FriendsFirst, we are starting a conversation that highlights the importance of friendship in a relationship through highly relatable and alluring scenarios. We are asking viewers to ponder and eventually revisit this rare bond that once was the initiator of their relationship.”

     

     

  • He will report to Nishi Kant, EVP and Branch Head- Mumbai

    Dentsu Webchutney ropes in Aalap Desai as Senior Creative Director

    By A Correspondent

     

    Aalap Desai

    Dentsu Webchutney has appointed Aalap Desai as Senior Creative Director. He will work closely with Pravin Sutar, Executive Creative Director and they will take charge of the Mumbai creative team. Sutar and Desai will report to Nishi Kant, EVP and Branch Head- Mumbai.

     

     

    Nishi Kant

    Welcoming Desai to the agency, Nishi Kant said: “Over the last few years, we have been doing some good work for our biggest brands. Aalap comes in at the right time. His mandate is to keep raising the creative bar and partner with Pravin and me in leading the agency into the new age of creativity. With Aalap’s diverse experience across verticals and mediums coupled with his can-do fire, I foresee happy clients and meaningful partnerships.”

     

     

  • His last stint was with Leo Burnett, where he handled brands like HDFC Bank, HDFC Life and Amazon

    Dentsu Webchutney appoints Pravin Sutar as ECD

    By A Correspondent

     

    Dentsu Webchutney has appointed Pravin Sutar as Executive Creative Director. He will be based out of the agency’s Mumbai office. His last stint was with Leo Burnett, where he handled brands like HDFC Bank, HDFC Life and Amazon.

     

    With over 17 years of cross-category, cross-platform experience along with a diverse set of exposure spanning marketing, digital and creative, Sutar is all set to lead the charge for the agency.

     

    Commenting on Sutar’s appointment, Nishi Kant, EVP & Branch Head said, “It’s great to have someone of Pravin’s experience on-board in digital environment. His enthusiasm for his craft, I’m hoping will spread infectiously through the agency.”