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Tag: Pravin Masalewale

  • Designed by Sideways Consulting and produced by Corcoise Films

    Suhana Masala rolls out new TVC for Gujarat

    By Our Staff

     

    Suhana Masala launches a new TVC to promote and launch its new category of spices range, specially curated for consumers in the Gujarat market.

     

    The brand has roped in Sarita Joshi and Gujarati celebrity Anjali Barot for the multi-media marketing campaign. The campaign is guided by Altivyst Advisors, designed by Sideways Consulting, and produced by Corcoise films.

     

    Commenting on the campaign, Vishal Chordia, Director – Strategy, Marketing and Finance, Pravin Masalewale (Suhana), said: “We debuted in the Gujarat market back in 2009 and are now elated to further expand our product range. The renewed marketing initiative in Gujarat with special product range and a multimedia marketing campaign will reinforce our existing legacy, broaden our customer base, and contribute towards our business expansion plans. We are delighted to have partnered up with Sideways Consulting, Altivyst Advisors, and Corcoise Films to bring this vision to life.”

     

    Speaking on this campaign, Abhijit Avasthi, Founder, Sideways Consulting, added: “We have always done humorous films for Suhana, rooted in real-life insights. So when it came to launching the special Gujarat chilli powder with a distinct aroma, we thought who better to use than someone who can sniff out everything that goes on in a house … the Baa.”

     

  • The Pune-based agency has been put in charge of the 'Spice Giant's communication and strategy

    Setu is now Suhana’s communication partner

    By A Correspondent

     

    Pune-based Setu Advertising has bagged the communication mandate of Suhana. The account win came after a multi-agency pitch, in which Setu was invited to participate.

     

    Suhana is a brand under Pravin Masalewale, the largest procurer, processor and marketer of spices in Maharashtra. The brand comprises a wide range of products in categories including Ready-To-Cook, Blended Spices and Pure Spices.

     

    “Having grown from a 2 person home enterprise, Pravin now employs more than 1000 people, and reaches its consumers through a network of 463 distributors and 1 lakh retailers. That is a great story to be told, and we’re excited to tell it,” says Rugwed Deshpande, Director of Setu Advertising.

     

    From the communication stand-point, we are likely to see the brand move from tactical, product-focused messaging to a more story-based, broad perspective, according to Nasir Shaikh, Setu’s Creative Head.

     

    “We were very impressed to see the extensive research Setu put into their pitch. Their approach, although very strategic in nature, is underlined by strong emotional appeal. It’s something new for us and we’re excited to take this ahead and see how it takes shape,” says Sagar Pande, Manager– Marketing, Pravin Masalewale.