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Tag: Praveen Sinha

  • The e-commerce firms could generate for 40% of their annual sales this festive season

    Acche Din as ecom players expect $4bn sales this Puja/Dassera-Diwali-Xmas

     

    By Anjal Agarwal

     

    E-commerce firms are running their preparations for the coming festive season at full steam, expecting sales to the tune of Rs 25,600 crore ($4 billion). The festive months from October-December are expected to account for 40% of the $10-billion annual sales e-commerce firms are likely to record this year, according to management consulting firm Technopark Advisors. The industry had reported $7 billion sales in FY15, with 40% sales coming during the festive season, the firm’s senior vice-president Ankur Bisen said.

     

    Online marketplace Snapdeal, which saw a 15x increase in traffic last Diwali, is strengthening all aspects of business operations, including logistics, supply-chain, financial and technological support, Idi Srinivas Murthy, senior vicepresident, marketing, Snapdeal said. “We have launched faster last-mile delivery solutions and a refreshed user interface. We are also developing a host of solutions for our 1,50,000 sellers,” he added.

     

    Two major areas come into sharp focus as dozens of etailers jostle with each other for greater share of festive spends – delivery performance and customer satisfaction.

     

    Mumbai-based furniture and home products marketplace Pepperfry has increased merchant base, multiplied marketing outreach, and invested in doubling its logistics capabilities by expanding fulfilment centres, delivery and assembly capabilities as well as technology capabilities, according to chief marketing officer Kashyap Vadapalli. “Our sales were up 200% (last Diwali) as we took necessary steps both at the logistics and supply end,” he added.

     

    The coming festive months are crucial not just to the ecommerce industry, but also for companies providing logistics solutions. Logistics startup Delhivery is expecting a significant surge in volumes, similar to last year. “Delhivery is continuously investing in technology, infrastructure and automation to ensure such surges are managed well during the festive season,” said Mohit Tandon, co-founder, Delhivery. However, with rising demand, these companies are bound to face innumerable challenges.

     

    “Since the logistics partners are common to almost all players, fulfilling the demands over a given period of time becomes a concern,” said Praveen Sinha, managing director and founder of online fashion retailer Jabong. “It is not always easy due to the overwhelming response that we get during this time. It sometimes becomes challenging to have a constant stock of products,” he added.

     

    In the past one year mobile and internet penetration has increased further indicating that this year online purchasing will grow multi-fold compared to Diwali 2014, Kushal Nahata, CEO and cofounder of enterprise mobility platform FarEye said.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society

    Jabong takes ‘Be You’ philosophy further with new TVCs

    By A Correspondent

     

    Fashion portal Jabong has unveiled three TVCs, which will be aired across various channels. The TVCs capture aspirations, dreams, thoughts and personal styles for people who have chosen to break free from the norm and followed their own style and passion.

     

    The launch campaign, last year was a reminder, a knock on everyone’s conscience. After radiating this vision, Jabong adds to its philosophy of ‘Be You’. The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society. It inspires lateral thinking and affirms fashion as a mode of unorthodox expression.

     

    On the launch of the second edition of the brand campaign, Praveen Sinha, Founder and Managing Director, Jabong.com, said, “Post tasting success with the launch of ‘Be You’ campaign last season, our team decided to take the winning streak forward and give a different dimension to it in the second season. Jabong.com is constantly innovating to churn out something new for its customers; we let out a spark of individualism last season and we plan to sustain it with this TVC in its second inning. The TVC is very simple in terms of the message it plans to send out, chase yourself, not the word.”

     

    Created by Bang in the Middle, with different films, weaving different stories, this year’s plan is much grander and bolder. Instead of just telling people to follow their own star and break free, it shows the stories of people who dared to be themselves. Here, Jabong celebrates each type of special, every kind of different.

     

    Prathap Suthan

    Prathap Suthan, CCO, Bang in the Middle said, “Last year around when we launched the philosophy of ‘Be You’, we were pretty much convinced that it gave enough and more encouragement to young India to be proud of themselves and to go ahead and be what they wanted to be. Jabong being the one brand that would support and inspire them on their self discovery and conviction with the widest range of fashion. Ready with ideas to help express themselves across the days and nights of their journeys. The campaign was a balanced act of liberation, and pushed people to go beyond the shallow definition of fashion, and gave them the freedom to stand up and be themselves: beLeaders instead of followers. This time around, instead of a common philosophy, we are bringing to life stories of individuals, how they choose to live their lives and how they use their minds to create a niche for themselves. More importantly, these ads also surf the top of emerging social trends and try to present the changing faces of the country. Young India is a more confident, globally conscious, and empowered lot of people. And all you have to do is look around to find youngsters living life the way they want and successfully at that. Jabong is at the cusp of being the one positive pat on the back for these millions of dreamers and thinkers and doers who will do India prouder than ever.”

     

    This campaign is a mouthpiece for the youth that has risen above the herd and retained its true identity. Jabong, with these new ads, exemplifies what ‘Be You’ means. The TVC includes a 30 second couplet narrating the tale of a young couple in a live-in relationship, defying the societal customs and avowing to stay true to their individual beliefs. An additional 60 second film is shot for digital promotion encapsulating the dreams of young India and how they are pursuing their unique entities, away from the social orders. Two more commercials chronicling journeys of the protagonist follow as well this season.

     

  • The TVC which will be aired across channels, has been innovatively shot across many cities in India, capturing the personal styles of youngsters

    Jabong.com directs new campaign ‘Be You’ towards the youth

    By A Correspondent

     

    Jabong.com has unveiled a new campaign themed ‘Be You’ that inspires and encourages the youth of India to be comfortable in their own skin. The campaign features a 360-degree multimedia integration of television, print, outdoor and digital platforms.

     

    The TVC which will be aired across channels, has been innovatively shot across many cities in India, capturing the personal styles of youngsters, and emotions derived from the sense of empowerment and confidence from fashion, the commercial showcases the latest styles and trends across clothes, shoes and accessories.

     

    On the launch of the new brand campaign, Praveen Sinha, Founder and Managing Director, Jabong.com, said, “Jabong.com is constantly innovating to churn out something new for its customers and this time we are not merely promoting clothes but a concept which never goes out of fashion. ‘Be You’, allows the youth to realize where their true identity lies rather than chasing the latest fad, we are encouraging the youth to fall back on what they already had since the very beginning. Our TVC is very simple in terms of the message it plans to send out, be true to yourself not only in terms of attitude but also in terms of fashion you carry around.”

     

    Created by Bang in the Middle, Prathap Suthan and Naresh Gupta’s creative agency, the campaign aims to celebrate the trust Jabong has garnered in the past few years with the fashionistas. The advertisement is embedded upon the same ground rules Jabong established over the years and is religiously following, delivering smiles at doorsteps.

     

    Prathap Suthan

    Prathap Suthan, CCO, Bang in the Middle said, “The thought of being oneself isn’t a radial deviation. It’s something all of us have said, and all of us will keep saying. It’s also something a lot of world personalities have said and sung. Be You is Jabong’s affirmation of its vision to inspire and encourage the youth of India to be themselves as they can be no one else.  It’s a simple, and yet a profound statement. In a world that drives and compels youth to imitate, follow and stand for shallow values, this is a more rooted and the almost counterpoint to typical fashion advertising. We believe there is a universal truth in this thought, and it’s value that will ring truer with youngsters. It’s a call to unlock one’s true potential. Being you will never go out fashion. It cannot. Who else will you be?”

     

    The core idea of the campaign message is of appreciating oneself and going on one’s own individual journey, and be true to themselves. Feel good about oneself and confidently express themselves. The peppy and upbeat 130 second music score of the commercial is a youthful blend of melody, beat and meaningful lyrics. The visualization of the song exudes a sense of freedom, individual journey and optimism that the brand has created through its offerings in the past few years.  The song will be launched on various platforms like Song Apps, Radio and Digital media.

     

  • The agency will be involved in translating India Online Fashion Week's vision across all media platforms

    10 Minutes to 1 appointed creative partner for IOFW

    Online fashion brand Jabong.com has collaborated with 10 Minutes to 1 as its creative partner for the India Online Fashion Week (IOFW). 10 Minutes to 1 bagged the account with the mandate involving direction, filming and creation of a concept film revolving around IOFW and also the website conceptualization, designing and development for the same. The agency will be involved in translating India Online Fashion Week’s vision across all media platforms.

     

    Praveen Sinha, Founder & Managing Director, Jabong.com, said, “We appointed 10 Minutes to 1 as our creative partners as they demonstrated a research based understanding and the capability to provide a solid creative platform for IOFW. I strongly believe that they have the ability to render our vision into a visual as well as web platform with great vigor. We are happy to have them on board and excited to see the output.”

     

    Expressing her delight on this creative collaboration Reena Bhattacharya, Director, 10 Minutes to 1 said, “At 10 Minutes to 1, effective and creative communication is at the core of all our services and our objective has always been to build a concerted communication strategy through a single window offering a complete marketing communication consultancy to all our clients. We are pleased that Jabong placed their confidence in our services adding further credibility to our web and filming capabilities. We definitely look forward to a long and fruitful association with Jabong.”

     

    The agency has worked closely with Jabong.com in creating various marketing communiqués for the property including IOFW’s launch video and its website, which will act as the hub of all IOFW action where the shortlisted participants will showcase their creations from July 28th to 30th, 2014