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Tag: Praveen Nijhara

  • As per the 2021 report of IPLomania, 60 matches were played wherein a whopping 219 brand variants across 117 brands appeared during the matches

    Hansa Research launches IPLomania 2022

    By Our Staff

     

    Hansa Research, consumer insights company, has launched IPLomania 2022, a syndicated study that captures insights about the advertised brands during the IPL tournament. IPLomania will track brands on a daily basis and understands return on investment among other things. It will also track the popularity and loyalty among fans for different teams and players.

     

    According to the previous reports of IPLomania, Rohit Sharma’s reliability in the Indian team as well as his leadership qualities helped him reach the top position in the favourite player category for three consecutive years while Virat Kohli came second and MS Dhoni was third.

     

    Commenting on the significance of the report, Praveen Nijhara, CEO, Hansa Research, said: “With sports marketing gaining prominence year on year, studies like IPLomania helps to provide a thorough analysis on the impact each brand creates in the viewers mind. We have been tracking brands, players, teams during the Indian Premier League (IPL) for over a decade now through ‘IPLomania’. We are extremely proud of the fact that our syndicated study has emerged as a guide for Indian brands and marketers, especially when it comes to understanding the efficacies of their ad spends during this highly popular tournament.”

     

    As per the 2021 report of IPLomania, 60 matches were played wherein a whopping 219 brand variants across 117 brands appeared during the matches. Nearly 13,85,103 seconds were consumed by these 117 brands, which is a  growth of a whopping 36.64% from 2020. The revenue perception model will probably change in 2022 and brands can learn and fine-tune their brand strategies by recapturing the branding and advertising developments from IPL 2021.

     

  • It is an opportunity to add expertise, solutions and technology to the benefit of new clients in India

    Strategir and Hansa Research Group announce partnership in India

    By A Correspondent

     

    Strategir, an international market research group, and Hansa Research group, a consumer insights and market research agency in India and South East Asia, have joined forces to create a partnership in India.

     

    Emmanuel Delsuc
    Praveen Nijhara

    Said Emmanuel Delsuc, CEO of Strategir:  “As part of our internationalisation we are delighted to welcome Hansa Research Group to our JV network. It will strengthen our ability to deliver insights all over the world to all our clients.”

     

    Added Praveen Nijhara, CEO at Hansa Research Group: “It is a genuine opportunity to add Strategir expertise, solutions and technology to the benefit of our clients in India particularly in product/fragrance, pack, shelf test and shopper research. Strategir is very strong in these areas and there is growing interest for these in our markets.”

     

     

  • Hansa Research identifies CX gaps in new study on OTT segment

    Word-of-Mouth rules in OTT

     

     

    By A Correspondent

     

    Leading research firm Hansa Research has curated a study based on Customer Experience in OTT media. The study was conducted among approximately 800 OTT subscribers in India administered to a consumer panel – Hansa Cheetah.

     

    OTT subscribers were represented from across Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad with approx. (75 M: 25F). Brand Exposure (Used) amongst these OTT subscribers in the last three months- included Netflix, Prime Video, Hotstar, JioTV, Voot, Zee5, SonyLIV, ALTBalaji amongst other brands.

     

    Said Praveen Nijhara, CEO, Hansa Research Group: “Focusing on customer experience now is more critical than ever, with the customer evolving, being more explorative in nature and more ‘polygamous’ in their choice of brands. Today, customer experience is amongst the top ranked strategic priority amongst leading companies, especially in markets where there is intense competition,” adding: “Customer experience includes the entire interaction between the customer and the brand across all touch points. It is the sum total of the entire experience including everything from purchase, on boarding, usage experience, advertising, content, communication, customer support channels etc.”

     

    ‘Solus’ loyalty is no longer an achievable target for brands in many of the markets/ sectors. This holds true, especially with service providers using a digital platform where onboarding and exiting requires a simple click. The report suggests that on an average, an OTT consumer had engaged with atleast 3 brands in the OTT space in the last 3 months, the survey also found that consumption from multiple brands in the OTT space is higher amongst younger adults,” said Mr V. Sudarshan, VP Hansa Research referring to the OTT CX Study.

     

    Excerpts from the study

     

    • OTT services enjoy a strong word-of-mouth.

    • 59% of customers i.e. 6 in 10 OTT customers were found to be strongly advocating the OTT brand used recently.

    • The market leaders in the Indian OTT space, are definitely delivering better on customer expectations as compared to some of the smaller brands in the OTT space

    • ‘Content’ is and will continue to drive further improvements in customer experience. ‘Better user interface  flexibility and features’ as well as ‘Ease of contacting / accessibility incase of issues’ are other areas that have been highlighted as improvement areas

    • 1 in 2 OTT customers  have customer support amongst the Top 3 gaps in customer experience

     

  • India’s largest consumer purchase study of its kind

    Hansa Research launches Festive Monitor 2019

    By A Correspondent

     

    Hansa Research has launched ‘Festive Monitor 2019’, a study to map the Indian consumer’s purchases around the festival season. The Festive Monitor will track consumer purchases across more than 15 product categories, including consumer durables, electronics, mobiles, jewellery, furniture and furnishing, consumables, apparel etc., over a five week period coinciding with the festival season. With a total sample size of over 14,000 respondents, this monitor will be spread over 16 towns with a population of over one lakh, covering decision-makers from SEC A and B in the age group 22 to 50.

     

    Said V Sudarshan, Senior Vice President, Hansa Research: “The Festive Monitor will cover key trends in category choices and allocation of money by the festival shoppers. The study will throw light on preferences in shopping formats for various categories, a key input to guide marketing activity,”

     

    Added Praveen Nijhara, CEO, Hansa Research: “Our 2018 report showed that Mobiles & Accessories, Electronics and Durables emerged as the most popular categories, with eight in ten consumers having shopped in one of these three categories. This year’s Monitor will cover aspects of Marketing activity like Promotions used & preferred during the festival, and Brands, Stores and Websites with the best traction.”

     

     

  • Praveen was till recently the Senior Executive Director at Kantar IMRB South Asia

    Hansa Research appoints Praveen Nijhara as CEO

    By A Correspondent

     

    Hansa Research has appointed Praveen Nijhara as Chief Executive Officer of the company. Nijhara takes over from Ashok Das who will continue as Senior Advisor of the Group. Nijhara was till recently the Senior Executive Director responsible for the Customer Experience Business for Kantar IMRB South Asia region, which he led for nearly a decade.

     

    Ashok Das

    Commenting on his appointment, Das said: “I am very happy to have found Praveen to succeed me, to lead Hansa Research in its next phase of development and growth. We have in him a true market researcher with energy and passion. Hansa is in an excellent position, and I am sure Praveen will provide the leadership for more innovation and greater engagement with the market.”

     

     

    Sanjay Nijhara

    Accepting his new appointment, Nijhara added: “We have always seen Hansa as a respected and worthy competitor. To have built the scale and resources as this company has done, in the face of competition from leading players, shows the enterprise, agility and competence of the organization. I am looking forward to working closely with Hansa’s great team. I am excited by this new role and I know we can do a lot in this complex Indian market, and overseas as well.”

     

    Said Sekhar Swamy, Group CEO of R K Swamy Hansa: “Ashok has done a great job over the years building Hansa Research into a market leader. As he hands the leadership baton over we are equally confident that Praveen will consolidate Hansa Research and take it to new heights in the industry.”