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Tag: Praveen Malhotra

  • The brand's activities will be managed by the agency's office in Delhi

    Publicis bags Big FM’s creative mandate

    By A Correspondent

     

    Big FM has appointed Publicis as its creative agency. The brand’s activities will be managed by the agency’s office in Delhi.

     

    Srija Chatterjee

    Commenting on this victory, Srija Chatterjee, Managing Director, Publicis India, said, ‘We are extremely delighted to win the creative mandate for Big FM. This win means a lot to us, as Big FM proudly owns the most distinguished position in the radio category.’’

     

     

     

    Ravpreet Ganesh

    Elaborating on the win, Ravpreet Ganesh, Executive Director, Publicis India, said: “Big FM as a brand has established itself as a leader in the FM space and we look forward to a great partnership with them. Having similar creative inclinations and outlook, gives us all the more pleasure to work together. The vibe between the teams on both sides has been great and I think this is the beginning of an effective partnership. We are keen on doing some exciting work together and look forward to this journey ahead.”

     

     

    Praveen Malhotra

    Added Praveen Malhotra, Chief Business Officer, Big FM: ‘It gives us immense pleasure to announce our partnership with Publicis to take forward our creative mandate. I’m sure this association will be rewarding for the brand, as we place trust in Publicis and their diverse expertise. We look forward to an enriching association with the team and await to work on some great ideas together.’’

     

  • Malhotra has been associated with Big FM since inception as its Chief Revenue Officer, will be responsible for all sales, marketing, planning and service functions

    Praveen Malhotra appointed Chief Business Officer at BIG FM

    By A Correspondent

     

    Praveen Malhotra

    Big FM has elevated Praveen Malhotra as Chief Business Officer. Malhotra has been associated with the radio station network since inception as its Chief Revenue Officer and will now be responsible for all sales, marketing, planning and service functions.

     

    On her new role at Big FM, Malhotra said: “It has indeed been a pleasure to be a part of such an esteemed organization since the beginning. Having a natural flair for sales, I look forward to add more value to the firm with my abilities in managing large scale business operations.”

     

    On the development, Tarun Katial, CEO, Big FM said: “We are happy to on board Praveen who comes with a flourished experience and domain expertise. With her deep knowledge on our business, she will help us develop practices that will benefit in increasing business efficiency, manage costs effectively and deliver great services to our clients.”