MxMIndia

Tag: Pratik Mazumder

  • With the tagline ‘We Cover India. You Discover India'

    Club Mahindra launches campaign to up travel

    By Our Staff

     

    Club Mahindra recently launched a new 360-degree campaign titled ‘We Cover India, You Discover India’.

    Said Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts: “With the launch of this campaign, we aim to inspire people to experience the unmatched offerings that India has to offer to travellers. Club Mahindra’s unique proposition, allows the traveler with an opportunity to discover India like never before. At Club Mahindra, our focus is to redefine the holiday experiences of our guests. Being present across 60+ resorts at various destinations along with 2000+ unique experiences, we want people to explore India through Club Mahindra”.

  • Designed as largest online family travel game show, it will promote the core philosophy of Club Mahindra

    Club Mahindra launches family travel game show

    By Our Staff

     

    Club Mahindra has launched an online family travel game show – ‘The Fantastic Family Show’.

    Said Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts: “Club Mahindra enriches relationships by helping families rediscover the joy of spending time together. And, with the launch of ‘The Fantastic Family Show’, we are giving families an opportunity to showcase what makes their family fantastic. Bringing families together and creating magical moments is the core philosophy of Club Mahindra and The Fantastic Family Show aims to live up to this promise”.

     

     

  • It is a multimedia campaign led by TV, print and digital, being launched nationally

    MensXP unveils inaugural brand campaign

    By A Correspondent

     

    MensXP, the online men’s lifestyle brand from Times Internet, has launched its maiden brand campaign.

     

    Speaking about the campaign, Pratik Mazumder, CMO, Times Internet, says: “Our first campaign ‘Welcome to the Newhood’ celebrates the man you chose to become. Role of a man in the society has evolved with time. From just being an alpha and brute sect, the definition of being a man is broadening. There is no one way manhood can be defined. Its codes are ever changing. We aim at positioning MensXP as the lifestyle destination for this new-age man.”

     

    The campaign has been jointly conceptualised and executed by creative and digital agency, From Here On communications (FHO) and Times Internet’s in-house creative team.

     

    Said Angad Bhatia, COO, Indiatimes Lifestyle Network & Founder, MensXP: “We at MensXP explore the codes of manhood and pursue the most interesting stories of and around men. From the ones who break stereotypes to the one who make new ones, we engage them all.”

     

    Added Rajesh Aggarwal, CEO, FHO: “The team was thrilled about the brief because here was a product/brand that was all about relooking the stereotypical codes and labels associated with manhood and relaying the ethos in a way that portrays the realities of new age manliness, this is a clutter breaking campaign amidst the cacophony.”

     

     

  • Watch your cricketing heroes do their PowerPlay on the financial pitch

    ET Money uses cricket to drum up campaign buzz

    By A Correspondent

     

    With the cricketing season in full swing, ETMoney has released a series of films featuring cricketers like Parthiv Patel, Karun Nair, Manish Pandey, Axar Patel, Vijay Shankar and Sheldon Jackson. The films show lighthearted friendly banter between the players who discuss and discover how easy it is to manage and invest their earnings.

     

    Speaking about the new campaign, Mukesh Kalra, CEO, ETMoney says, “ETMoney’s mission is to simplify money for the new age consumer. The campaign, backed by deep consumer insights from our initial tests around Cricket, does a great job of communicating the simplicity of the app in a very relevant, friendly context.”

     

    Speaking about the new campaign,Pratik Mazumder, Marketing Head, Times Internet says, “India has two true obsessions that cut across all ages and classes – Cricket & Entertainment. Our edutainment campaign conceptualized internally brings together both these obsessions and helps viewers to understand the simplicity and reliability that ETMoney has brought to the Fintech space. We hope this campaign will encourage more Indians to login to the digital financial inclusion that is being actively promoted by the government.”

     

  • Celebrating the spirit of music and life, Gaana.com unveils 'Bas Bajna Chahiye Gaana' campaign

    Gaana.com launches first musical brand campaign

    By A Correspondent

     

    Gaana.com has launched a unique musical campaign for its brand promotion. The brand has strategically chosen the content marketing route for this musical campaign.

     

    The recently released music video on YouTube has already fetched over a million views and in the coming few days, TVCs supported by a high decibel media plan will also being rolled out.

     

    Gaana.com has been serving out music across genres and preferences for the past two years. The recently launched Gaana 5.0, with a slick black theme and hourly playlist feature, has already led to a 20 per cent increase in average time spent by users.

     

    ‘Bas Bajna Chahiye’ campaign will further give a push to the app. It is a first-of-its-kind content marketing initiative that promotes the website as a brand. The song reflects the various moods and occasions where “Gaana” plays a role and even uses the word ‘Gaana’, as an integral part of the music video.

     

    Commenting on the occasion, Pratik Mazumder, Vice President & Head Marketing, Times Internet said, “Being the category leader in the music streaming space, we felt that the brand name itself provided the opportunity to define the category and therefore we took this route. In this musical campaign, we have emphasized on the fact that all moments & situations in life can be made awesome with music. ‘Jo bhi situation to make it awesome’ with gaana.com, Bas Bajna Chahiye Gaana”. We roped in some of India’s most talented musicians to create an amazing song for us which we shared with our users. The tremendous response has only encouraged us to take this forward and convert this in to a full-fledged campaign & launch it across different media vehicles.”

     

    The campaign has been created by M&C Saatchi and will be the very first multimedia campaign for Gaana.com that will run across TV, Print, Outdoor, Radio, Cinema and of course digital media. Over the next few months, more such videos, centered around the theme will be released.

     

  • Times Internet's popular websites to be preloaded on Coast, Opera's browser for the iPad

    Times Internet gets on Coast

    By A Correspondent

     

    Times Internet Limited (TIL) has announced a partnership with Opera Software to preload the group’s websites on Coast by Opera, the web browser for the iPad. TIL websites like Gaana.com, Timescity, Box TV, Speakingtree.in, Zoom and ET will be bookmarked as Speed Dial entries on Coast.

     

    Speaking on the development, Pratik Mazumder, Vice President and Head Marketing, Times Internet, said, “We are excited to enter this strategic partnership. Technology has always been very central to Times Internet’s plans of reaching out to maximum users, and this partnership with Opera will help us achieve that. TIL websites have maintained its number-one position across categories, and they engage with millions of users globally. This tie-up will help in the expansion of the entertainment sector, as this will open avenues of reaching out to new discerning readers.”

     

    “We are glad to offer the popular websites from the Times Internet portfolio to our users,” said Sunil Kamath, Vice President for South Asia, Opera Software. “Coast was custom-made with the iPad in mind and offers users a unique way of viewing the web by letting content take priority, and also makes watching online video a breeze.”

     

    Coast by Opera is available as a free download in Apple’s App Store.