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Tag: Pratik Gupta

  • Gokul will report to Pratik Gupta, Founder and CEO of Zoo Media

    Vishnu Gokul to head sales @ Zoo Media

    By Our Staff

     

    Vishnu Kanth Gokul BJ 
    Vishnu Kanth Gokul BJ

    Zoo Media, the network of 11 agency brands, has announced the appointment of Vishnu Kanth Gokul BJ as Head of Sales and Partnership.

     

    As Head of Sales and Partnership, Gokul will be responsible for driving growth and fostering partnerships to further expand Zoo Media’s market presence.

     

    In the said role, Gokul will report to Pratik Gupta, Founder and CEO of Zoo Media, who said in a statement: “With Vishnu spearheading the role as Head of Sales and Partnerships, we are keen to leverage his extensive experience and strategic insights in the digital domain, to accelerate Zoo Media’s growth and forge strong alliances that will elevate our position in the industry.”

     

  • The campaign has been conceptualised and executed by FoxyMoron

    Burger King unveils campaign for Sober Whopper

    By Our Staff

     

    Burger King has launched a new year campaign for its limited edition whopper. The #Sober Whopper, a juicy, cheesy, flame grilled double patty Whopper has been specially curated for guests to enjoy the first-hand experience of 1st Jan. The campaign has been conceptualised and executed by FoxyMoron.

     

    Speaking about the campaign, Kapil Grover, Chief Marketing Officer said: “Our strategy is to constantly hack contemporary moments and culture. After a successful Cricket Hack campaign, we are back with yet another Topical Campaign called #SoberWhopper. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their New Year on a Whopper Note. Besides increasing brand salience & consumer engagement, the campaign also allows us to bring a limited time Whopper exclusively available on our BK App. #SoberWhopper can be ordered via the BK App or earned Free by tagging us on social media. Our last campaign of 2021 wishes all our guests and everyone a safe and a very happy new year.”

     

    Adding to the same, Pratik Gupta, Co-Founder Zoo Media & FoxyMoron said: “Burger King as a brand has a unique way of connecting with its TG of GenZ and Millennials. While most brands focus on bringing in the New Year, Burger King in its signature humour and topical lens, decided to focus on the unique touchpoint of the customer’s sentiment the morning after, when all the fun and frolic is over, and all you want is great food!”

     

  • To lead creative mandate as national Creative Director

    FoxyMoron appoints Dhruv Warrior

    By Our Staff

     

    Dhruv Warrior
    Dhruv Warrior

    FoxyMoron has appointed Dhruv Warrior as National Creative Director. In this role, he will be leading the creative mandate for the agency’s clientele. Dhruv will be reporting into Pratik Gupta and Suveer Bajaj, Co-Founders of Zoo Media and FoxyMoron.

    Said Gupta: “Dhruv exuberates creative energy and has the qualities of a leader that can create inspired and well-rounded teams. Our vision of being a global agency network aligns with his global & Indian exposure. He has an exceptional track record of delivering exceptional creative campaigns across markets and we are truly excited to have him on board.”

  • Zoo Media is the media network which owns seven agency brands including digital agency FoxyMoron

    Zoo elevates Rishabh Khatter as biz head for Rabbit Hole

    By A Correspondent

     

    Rishabh Khatter

    Zoo Media’s video content solutions agency, The Rabbit Hole, has promoted Rishabh Khatter, to Business Head of the agency. Zoo Media is the media network which owns seven agency brands including digital agency FoxyMoron. Khatter will be responsible for leading the vertical’s business operations in India and contributing to the overall growth.

     

    Speaking on the appointment, Pratik Gupta, Co-Founder, FoxyMoron and Zoo Media, said: “Rishabh is one of the founding members of The Rabbit Hole. The business has seen unprecedented growth over the last few years and is today one of India’s leading video content solutions agencies. With Rishabh at the helm, we feel proud of the work that they have been able to do, and the path that we’re on. As a network, we’re confident of The Rabbit Hole’s progress under Rishabhs leadership and we’re excited to go down The Rabbit Hole, together!”

     

     

  • Provokes people to think about their future and experience two difference scenarios, simultaneously

    Aditya Birla Capital launches interactive ad campaign

    By A Correspondent

     

    In its latest interactive social media campaign, Aditya Birla Capital allows viewers to interact with two different futures simultaneously, enabling them to choose for themselves the future they most relate to, and plan it accordingly.

     

    Speaking on the campaign, Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital said: “Storytelling is the oldest and arguably the most popular way for brands to engage with their consumers by weaving a product proposition into the story. However, a story told through a 60-sec commercial is always one-sided, and can get extremely prescriptive, leaving no room in the narration for an alternate view. Therefore, advertising commercials often feel unauthentic. As a brand we do not want to ever push a product or a point of view to our customers. We want to share all perspectives on life and money with our customers so that they can make an informed decision for what’s right for them and their family. Therefore, this interactive video is not just innovation for the sake of innovation; it is an innovative opportunity for us to be able to walk the talk.”

     

    The Interactive film has been conceptualised and implemented by Social Media agency Foxy Moron. The three storylines have been directed by Achyutanand and Sudhanshu of Four Line Films. The social media roll-out is being handled by Mindshare.

     

    Said Achyutanand Dwivedi, Director, Four Line Films: “Cinematically, this was a really interesting challenge. Usually we work with scripts which have a single linear story. In this case, we had to work on three parallel stories which the viewer finds captivating and intriguing to interact with, while conveying the message across. It’s the first interactive brand film project we have worked on, and it is really exciting to see brands push the envelope. This kind of work is the ask of the hour.”

     

    Added Pratik Gupta, Co-Founder – FoxyMoron: “Everybody stresses about retirement, but not many address retirement as a problem they must address ‘now’. Our intent with this campaign was to ensure that all the people who engage with it are able to visually switch between realities and see the possibilities that may ensue. The use of interactive video experience, married with creative tech allowed us to play up this experience on users’ timelines seamlessly. Phosphene, our creative technology wing, created an experience (good or bad) by simply holding or releasing a button on the screen. Having built this creative tech from the ground up, we are now confident of the message and its delivery having the right impact on the audience that interacts with it! We’re looking forward to the results that the campaign will throw up and taking this first-time-ever tech to multiple other clients.”

     

  • Internet star Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala launched the film

    FoxyMoron unveils latest ad film for Colgate Total

    By A Correspondent

     

    Conceptualised by FoxyMoron and produced by The Rabbit Hole, Colgate recently launched its Colgate Total toothpaste with internet star Milad Shadrooh, along with actors Manish Paul, Pranitha Subhash and fitness trainer Yasmin Karachiwala.

     

    Speaking about the campaign, Pratik Gupta, Co-Founder at FoxyMoron said: “There are a lot of amazing things that we were able to achieve with the launch campaign that we have done for the New Colgate Total toothpaste. To move Colgate into a slightly non-traditional, overtly functional, long format branded content marketing approach was the first victory. In order to achieve this, a lot of our specialist teams across creative, video and talent came together, put together a truly integrated approach and brought this to life. For us, the final output, the fun during the process and the response that we are already getting is a testament that this campaign will bode well for the brand and the message appeal to the common man – in a fun and precise way.”

     

    Added Arvind Chintamani, Vice-President Marketing, Colgate-Palmolive (India) Limited: “The New Colgate Total offers ‘holistic’ oral-health. It fights germs not just on the teeth but also on the tongue, cheeks and gums, for up to 12 hours, helping one achieve ‘whole mouth health’. To communicate the product’s multiple benefits we have created a clutter-breaking campaign for social-media, with Singing Dentist – Milad Shadrooh, and three other popular youth icons. Through a parody based on Bollywood’s popular ‘All is Well’ song, the product’s benefits are conveyed in an interesting and engaging manner that builds an instant connect with our consumers and helps them internalise the message. We are confident of its appeal to our audience.”

     

     

  • The account was won following a multi-agency pitch

    Hershey’s assigns digital mandate to FoxyMoron

    By A Correspondent

     

    Confectionery group The Hershey Company has awarded the digital mandate of eight brands including Hershey’s Syrups, Hershey’s Milkshake, Hershey’s Spreads, Hershey’s Milk Booster, Sofit, Jolly Rancher, Brookside and Kisses to digital marketing solutions agency FoxyMoron. The account was won following a multi-agency pitch.

     

    Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron said: “This is most definitely a ‘sweet’ win for us! To have the opportunity to be the one-stop digital agency for the entire group calls for a huge celebration. Each brand in the portfolio has a different challenge and each of them are at a varied stage in their digital lifecycle. Our team has already begun working on a range of things, including content creation, digital collaborations as well as amplifying the brand’s resonance with the consumer.”

     

     

  • Celebrates a culture driven by passion, purpose and performance

    Dream11 unveils its latest initiative – #BeAGameChanger

    By A Correspondent

     

    Dream11 has unveiled its digital-first employer branding campaign – ‘Be a GameChanger, Be a Dreamster’.

     

    Commenting on the Dream11 Culture tenets, Harsh Jain, CEO & Co-Founder, Dream11, said: “What brings Dream11 together, makes our team greater than the sum of our individuals and unites us is our culture. It is our team spirit, team chemistry and how we play to win everyday​. We believe in hiring great talent and help us transform the way a sports fan consumes sports.”

    Speaking about the campaign, Pratik Gupta, Co-founder, FoxyMoron, said: “At FoxyMoron, people are at the heart of what we do. From the very beginning, we have been one of the few places where culture comes first, and we make bonds beyond just the workplace. Therefore, this campaign is very close to our hearts (hence all the visual oxymorons).”

     

     

  • The main objective of this association would be to build affinity via brand advocacy on digital and creating distinct brand personalities

    FoxyMoron bags digital mandate for Aditya Birla Capital

    By A Correspondent

     

    Foxy Moron has been awarded the digital mandate for Aditya Birla Capital and its Home Finance, SME Finance, Corporate Finance, Personal Finance, Wealth Management and Life Insurance businesses. The account was won following a multi-agency pitch.

     

    Ajay Kakar

    Speaking on this appointment of FoxyMoron, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited said: “Our brand purpose is to provoke people for them to self-realise their needs. We are here to empower individuals to protect what they value; to invest so they can live a life they aspire to live; and to finance their dreams, needs and desires. And we see the digital medium as a huge enabler that can help us achieve this. Having worked with FoxyMoron during our brand launch, we have found them to be a perfect fit for the ABCL brand, in our digital journey towards being a brand synonymous with empathy, simplicity and top performance.”

     

    Pratik Gupta

    Discussing the alliance, Pratik Gupta, Co-founder, FoxyMoron added:“It is amazing to be able to work with India’s leading financial services company that has a clear vision to consolidate, communicate and simplify money for the common man. With ABC, we are reshaping the way finance is perceived in the digital spectrum. We’re excited about the work we’re doing and have in the pipeline with all seven brands. Additionally, to be able to consolidate a brand like ABC across our content and technology verticals validates our quest to do more and build long-term relationships with our clients.”

     

     

  • Phosphene aims to provide quick and affordable solutions enabling brands to create unique tech infused digital content, digital transformation, integration with new media technologies

    FoxyMoron’s ‘Phosphene’ aims to bring technology at the core of storytelling

    By A Correspondent

     

    With a vision of bringing together content, media and technology, FoxyMoron has launched a unique centre of excellence called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands.

     

    On launching this new vertical, Pratik Gupta, Co-founder, FoxyMoron said, “Digital in India is at a really fun inflection point. Brands who want to innovate on digital will find what Phosphene has to offer unique, simple, affordable yet groundbreaking in all ways. Personally, I am supremely excited about the comprehensive AI and AR solutions that Phosphene has built for some of our brands and I also believe that this is the future!”

     

    Added Rishabh Khatter, Head – Technology & Innovations, Phosphene: “Phosphene’s primary focus is to build incredible experiences for the consumer that keeps new technology and innovation at the forefront. Be that online in the digital space or on-ground, we aim to marry creative technology with brands, integrating it seamlessly to come up with unique solutions that will help them up their content and marketing game. We are enabling accessible, attainable, affordable and future focused creative technology for our clients. We aim to help them instill innovation into their campaigns at a higher frequency by making technology approachable, both by making it simple and available,”

     

     

  • The mandate entails building and strengthening the brand’s digital presence through strategic insights and unique solutions that engage consumers

    FoxyMoron & Motivator win creative & digital mandate for Hooq

    By A Correspondent

     

    Following a multi-agency pitch, video-on-demand service Hooq, appointed FoxyMoron and Motivator as its creative and digital agencies respectively.

     

    Said Salil Kapoor, Managing Director, Hooq India:”We are thrilled to have FoxyMoron and Motivator onboard as our creative and digital agencies. Being a digital brand ourselves, we believe that these partnerships will helps us stand differentiated in the consumer mind space through innovative campaigns. We are looking ahead to create and execute successful campaigns for Hooq”.

     

    Added Rabe Iyer, Managing Director of Motivator: “VOD services have paved the way the Indian audience consumes content across platforms. We are glad to partner with one of the best VOD service platforms in the world. We are excited about the possibilities of blending different creative minds to deliver results that continue to propel Hooq’s growth journey in India.”

     

    Speaking about the association with Hooq, CVL Srinivas, South Asia CEO of GroupM said, “The VOD service has seen tremendous growth across Asian markets and with their foray in India, we hope that we can help them capture the attention of their target audience with our innovative solutions. We hope that we can extend this association further.”

     

    Said Pratik Gupta, Co-founder, FoxyMoron: ”The win is significant for us for three reasons. Firstly, we have been openly talking about the blurred lines between mainline and digital. This win sets us in high-gear to bridge the ever so dwindling gap between the two. Secondly, the VOD segment is creating tsunamis. We have always liked to be at the center of such creative explosions. The content offered by the brand motivates our teams to do some path-breaking creative work. Lastly, it consolidates the new business wins that we at FoxyMoron North have had and validates the hard-work put in by Prachi Bali and team.”

  • The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out of the box solutions to attain consumer loyalty

    FoxyMoron bags digital mandate of Burger King

    By A Correspondent

     

    US fast-food giant Burger King has assigned its digital mandate to digital solutions agency FoxyMoron. This account was won following a multi-agency pitch.

     

    On appointing FoxyMoron, Kapil Grover, CMO, Burger King India, said: “As we build the brand in India, we are always looking for opportunities to connect with our guests. We are now focused on deepening our engagement on social / digital platforms. It’s one of the key mediums to connect with our guests and listen to them, which is a great input into building a better brand experience. I look forward to working with the passionate and energetic team at FoxyMoron; and building Burger King as one of the most engaging brands in India.”

     

    Pratik Gupta

    Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron said: “This is the next phase of brand transformation for Burger King as a brand in India. We’re innovating and evolving for the future, and we’re excited to take our consumers along for the ride. We are kicking off a bold and progressive plan to transform the brand’s identity. We’re looking at a diverse approach wherein campaigns would roll out with the expertise of our array of tools providing the best of creativity and innovation to derive an accurate planning mix giving the client optimum results.”