Basic Home Loan has launched its campaign ‘Tarakki Pakki’ with Pratik Gandhi of Scam 1992 Fame.
Commenting on the campaign’s launch, Atul Monga, founder at Basic Home Loan, said: “Our larger goal is to digitise the home loan journey in India, where agents focus on their strength of advisory and technology enables them to connect with their customers more seamlessly, effectively and efficiently. Through the campaign, we want to highlight the promise of growth, best tech for deployment and success for agents who work with us for fulfilment of customer’s housing dream.”
5Elements, a brand focused on delivering gadgets has launched two new earbuds focusing on Environmental Noise Cancellation for clear conversation and low latency for real time sound experience. Titled Nuke+ & X-Buds, this new line of expansion focuses more on clear audio, more playtime, and faster charging. Further, 5Elements also announced its endorsement partnership with Pratik Gandhi.
Commenting on the association, Devansh Shah, Co-Founder, 5Elements said: “We are delighted to collaborate with Pratik Gandhi as the face of 5Elements as he is an icon and a role model across all age groups. His journey from TV to Bollywood while being honest and fearless about his performance and views has inspired many people and his single-minded quest for success and achievement perfectly embodies 5Elements’s personality. We are confident, ecstatic, and excited about this association and look forward to a successful partnership.”
HDFC Life has launched a campaign #AdhuraNahiPuraInsurance to encourage individuals calculate their ideal life cover with the help of the Human Life Value Calculator (HLV) in collaboration with their financial and life goals. The campaign comprises a series of three films featuring actor Pratik Gandhi.
Speaking on the campaign, Vishal Subharwal, Head – Marketing, Digital Business, and E-commerce, HDFC Life said: “India has a large population that is either uninsured or underinsured, leading to a high protection gap. With an increase in the young working population there is a greater need for life insurance to secure the breadwinner in the family. Further, the pandemic has enhanced the need for a financial safety net. Human Life Value calculation should ideally be the first step while purchasing life insurance. It ensures that the cover is adequate and fulfils the purpose of the policy. Through this campaign, we aim to create greater awareness of the need for adequate life insurance cover. The films are short, simple, and convey the message effectively. We hope to reach out to a larger audience and enable them to secure their future financially.”
Venus Infrastructure and Developers has launched a new ad campaign on its latest property offering, Stratum, featuring Pratik Gandhi. Conceptualised by Zero Gravity Communications, the ad titled ‘Big Bull of Business Destinations’ reinforces the significance of nostalgia associated with a particular location in our lives.
Said Rajesh Vaswani, Founder and Director, Venus Infrastructure and Developers: “Ahmedabad is rapidly developing as a major city due to infrastructural developments and growth of real estate. We, as realty players, can play an instrumental role in contributing to the growth story of Ahmedabad & Baroda through our best-in-class offerings.”
Added Khushboo Solanki Sharma, Founder, Zero Gravity Communications: “We are proud to partner with Venus Infrastructure and Developers in their vision to redefine the realty landscape in Ahmedabad and Baroda. Their idea behind this campaign is to make Stratum, their upcoming futuristic commercial project, synonymous with Nehru Nagar, the heart of Ahmedabad. The key challenge was to highlight the value propositions of Stratum as a futuristic workplace for next-generation millennials, as the project is still under construction. This concept is brought to life by portraying the generation of millennials who are carrying forward the legacy of their families with their businesses in Nehrunagar for a long time.”
CineMan Productions has associated with Khushi Advertising to launch OHO Gujarati, a premium streaming platform. It will feature content from the Gujarati media and entertainment industry. Spearheaded by Abhishek Jain, filmmaker and founder of CineMan Productions and co-founder, OHO Gujarati, the venture will showcase blockbuster movies, web/mini-series, documentaries, talk shows, theatre plays amongst others. The platform is dedicated to bringing curated stories by the people from every corner of Gujarat to the limelight, the name of the platform too was suggested by the people through a poll that was conducted online.
OHO Gujarati will kickstart its streaming with the maiden web series, Vitthal Teedi, starring Pratik Gandhi of Scam 1992 fame.
Abhishek Jain
Said Jain: “I believe there are several talented, young storytellers. And the vision to launch OHO Gujarati is to provide a platform to inspire and encourage these undiscovered talents. Through this venture, we wish to bring to fore the culturally rich heritage of Gujarat, in terms of literature, content and entertainment, which can be showcased to the world. Also, it is a small effort to bring forward the best stories from every corner of the state, which will not only entertain and enlighten the Gujarati community in India but will make the global Gujarati community feel connected to their roots.”
Jivraj9 Tea has launched its latest campaign titled “Sangharsh Ka Saathi”. Zero Gravity Communications, the agency behind the campaign was brought on board with digital mandates for the brand since 2020. ZGC re-conceptualised Jivraj’s tagline – ‘Sangharsh ka Saathi’ and built it around Pratik’s real-life story.
Said Pathik Shah, Executive Director of the Jivraj9 Tea Group: “Each life has its own journey with a distinct path and our brand is playing a tiny part in that journey. Tea is such an integral part of people’s life especially in India, & I am glad how we are successfully raising the bar with passing time by maintaining the particular quality & standards of aroma & taste.”
Added Khushboo Sharma, Director of Zero Gravity Communications: “Pratik Gandhi has been widely acclaimed nationwide for his recent web series but the grind behind it is unknown and it depicts the tagline – “Sangharsh ka Saathi”. While working on this concept we couldn’t think of a better fit to start our first campaign in this series. The additional aligning factor was Jivraj9 and Pratik Gandhi both come from Surat. Going forward we will be looking at building more such stories and weaving our brand communication around it.”
