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Tag: Prateek Srivastava

  • The ad film is titled ‘Khush Raho, Khushaal Raho’

    Himalaya promotes its vision in new ad film

    By A Correspondent

     

    The Himalaya Drug Company has launched its first campaign – ‘Khush Raho, Khushaal Raho’.

     

    Said Philipe Haydon, CEO, The Himalaya Drug Company: “Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We’re extremely proud to unveil the first-ever brand film bringing to life the vision of Brand Himalaya.”

     

    Speaking about the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, The Himalaya Drug Company, added: “The genesis of the brand film is based on the key consumer insight that small problems seem big when we don’t know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It’s a moment of great pride for all of us as we seek to be an integral part of consumers’ journey of Wellness and Happiness.”

     

    The campaign has been conceptualised and executed by creative agency Chapter Five. Said Prateek Srivastava, Founder, Chapter Five, said: “As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people’s lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message.”

     

     

  • Launches a new TVC for India's first-ever facewash co-created with Team RCB for men who lead an active lifestyle

    Himalaya Men and RCB urge viewers to get out and play

    By A Correspondent

     

    The Himalaya Drug Company has come up with a new TVC for it newly launched product- Himalaya Men Active Sport Facewash. This TVC is created through an exclusive association with the Royal Challengers Bangalore. Insights from the RCB players and consumers across the country were considered while creating this product that is geared to tackle skin care concerns of men who have an active lifestyle.

     

    The TVC showcases players from the RCB team including Captain Virat Kohli playfully urging the audience to go out and have an active lifestyle. Commenting on the TVC, Ramarao Dhamija, General Manager- Marketing (Consumer Product Division), Himalaya Drug Company, said: “Himalaya Men Active Sport Face Wash is a breakthrough product based on consumer research which highlighted that men who play sports or lead an active lifestyle prefer a product that can address skin issues caused from profuse sweating, excessive sun exposure and dirt. The idea of co-creating the face wash with team RCB is unique.”

     

    Speaking more about the launch, Ashwani Gandhi, Category Manager, Himalaya Men, The Himalaya Drug Company said, “Having been associated with team RCB for over a year now, we took the opportunity to get first-hand insights from the players on their skin concerns and explored the idea of co-creating India’s first-ever facewash that caters to the skin care needs of men who live an active lifestyle. While creating the TVC we wanted to rope in players who could bring out the uniqueness of the product and at the same time inspire other men to get active with no reservations about their skin. Apart from the TVC, the campaign is supported by a 360 degree marketing plan including Print, outdoor digital and PR. We have also launched the Himalaya Men website here we’re sharing exciting content to further engage consumers.”

     

    Speaking more about the TVC, Prateek Srivastava, Creative Director, Chapter Five, said: “When we received the brief, we were quite excited as the concept of a product co-created with Team RCB itself is very unique, something that no other brand has done before. So, even for the TVC, we wanted to show something that people have never seen before. That’s how we stumbled upon the idea of getting the cricketers to play a different sport. By showing them play Volleyball, we’ve been able to bring a fresh visual imagery into the film which we hope viewers will enjoy watching.”

     

  • The TVC tells the story of the importance of grooming in making a good impression

    Himalaya unveils first TVC for men’s facewash

    By a correspondent

     

    Making inroads into the booming men’s grooming segment, The Himalaya Drug Company is set to introduce on air its new TVC for Intense Oil Clear Lemon Face Wash. Himalaya, recently announced its entry into the men’s grooming segment with the launch of Himalaya for Him. With an interesting narrative the TVC highlights the brand proposition – Abhi toh bahut aage badhna hai.

     

    Created by Lakotee Films, the TVC revolves around the protagonist who appears for his interview and is unable to create a good impression because of his dull and oily skin.

     

    The new commercial plays out at a college campus where placement interviews are underway. The protagonist has an oily skin is unaware of the impact of his unpleasant appearance. While he ponders over the reasons for his rejection and sees his peers celebrating their jobs all around, a voice speaks to the protagonist saying, “Sabke paas degree hain, talent hain aur connections bhi hain, par tumhare paas toh ek aur cheez hain – Oily Skin.” At this point the protagonist realises the importance of personal grooming and being presentable.

     

    The product is then introduced, highlighting the benefits of Himalaya’s new Intense Oil Clear Face Wash, powered with a special Active Boost Technology that increases the rapid action of natural herbs.

     

    The TVC ends with the protagonist shown as a smart and successful executive displaying a new level of confidence that he attains after getting healthy, oil-free skin.

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company, said, “Himalaya’s new TVC for its Intense Oil Clear Lemon Face Wash is a significant step for the brand. It marks our entry into an important and growing segment of the men’s grooming category which is currently a Rs 3,800 crore market, growing at 21%. An internal research highlighted that oily skin is a big concern among men and they are increasingly becoming aware of the benefits of a face wash to maintain healthy, glowing skin.”

     

    Prateek Srivastava, Head, ChapterFive Brand Solutions added, “It’s amazing how young Indian men have become conscious about grooming and how they are focused on their career. A great opportunity lies at the cusp of these two trends and Himalaya is at the right place and time to exploit it. Our communication magnifies the importance of grooming for men in a work situation. ”