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Tag: Prateek Sood

  • Will be involved in digital and creative strategy and social media campaign

    Evolve Digitas wins mandate for Grand Slam Fitness

    By Our Staff

     

    Evolve Digitas has won the Social Media and PR mandate for Grand Slam Fitness (GSF), a fitness equipment company. The account will be managed by agency’s NCR Office and the mandate includes overall planning, social media, brand building, awareness campaign, PR activities, product launches, events and other outreach activities

     

    The company will also be in charge of developing effective digital engagement strategies to amplify the GSF’s online and social presence.

     

    Commenting on this association, Prateek Sood, Director, Grand Slam Fitness said: “We are delighted to have Evolve Digitas on board and hoping that Evolve Digitas will help us to connect more with the digitally inclined. We were impressed with the comprehensive approach by Evolve Digitas and feel that this association would be a good fit. We are delighted to choose them as our public relations and digital partner”.

     

    Speaking on the win, Aparna Gupta, Managing Director, Evolve Digitas added: “We expect to meet and exceed the mandate entrusted to us by Grand Slam Fitness and strive to make brands valuable to the world. One of our biggest strength is making health & fitness brands more robust and will also help to upscale its business with data and analytics-driven approach”

     

  • The company will sponsor the donor’s fitness education

    Grand Slam Fitness launches initiative for Covid

    By Our Staff

     

    Grand Slam Fitness has launched campaign #DonatePlasma in association with ‘Blood Connect NGO’ to help Corona patients. The company is encouraging their industry colleagues or corona warriors to come forward and support them in saving lives by donating plasma. This campaign is an initiative towards helping all fitness enthusiasts, trainers and fitness professionals fund their fitness education.

     

    The campaign has been designed to bridge the gap between those who are needy and those who can be donors. As an incentive, the company will sponsor the donor’s fitness education by offering them a 3-month Personal Trainer Certification in the International Fitness Trainer Program.

     

    Said Prateek Sood, Director, Grand Slam Fitness: “Due to the escalation in the Covid-19 cases, our country’s citizens are facing serious hardships. Moreover, people in the fitness sector are unable to go to work due to the resultant lockdowns and are required to adhere to social distancing standards. This initiative has been designed to assist fitness professionals in expanding their awareness and build a career while still be able to help people and save their loved ones.”