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Tag: Pratap Pawar

  • Two new Board members have also been appointed

    Pratap Pawar & Shashi Sinha to continue as Chairman & Vice Chair of MRUCI

    By A Correspondent

    Pratap Pawar
    Shashi Sinha

    Pratap Pawar, Chairman of Sakal Media and Shashi Sinha, CEO of IPG Mediabrands India will continue in their respective roles as Chairman and Vice Chairman of MRUCI. This was decided upon unanimously at the Board meeting held immediately after MRUCI’s 26th AGM on Tuesday, September 29.

     

    Two new members have also been appointed to the Board of Governors. They are:

    1. Sivakumar Sundaram, Chairman, Executive Committee of Bennett, Coleman & Co. Ltd (BCCL).

    2. Sejal Shah, Managing Partner and Head of Publicis Media Exchange (PMX – Mainline).

    Said Pawar: “First of all, I congratulate and welcome our newly appointed board members. We look forward to their valuable ideas and suggestions especially in these aberrant times. MRUCI has always been at the forefront in advancing the cause of media research in India and we will continue to serve this cause and provide the industry and our members in particular a robust and reliable media research.” Pawar also thanked all the retiring members for their valuable guidance over the past years, and sought their continued support towards the Council’s objectives.

    Added Sinha: “The media and advertising industry is slowly, but steadily getting back on track. Our focus will be to work towards re-launching the IRS study at the earliest taking into consideration the ground realities, and to further enhance the IRS and its offering in the new normal world.”

  • The Media Research Users Council India (MRUC India) released findings of the last and final quarter – Q4 – of IRS 2019.

    IRS 2019 Q4 results out

    By A Correspondent

     

    The Media Research Users Council India (MRUC India) released findings of the last and final quarter – Q4 – of IRS 2019.

     

    IRS 2019Q4 is a rolling average of four quarters of IRS 2019 data i.e. Q1+Q2+Q3 and Q4 2019, the fieldwork (Q4) of which covers from December 2019 through March 2020. The sample size of IRS 2019 is 3.27L Households across India out of which urban sample size is 2.14L Households and rural is 1.13L Households. IRS 2019Q4 is the full-year report covering four quarters of a continuous and uninterrupted IRS 2019 fieldwork. Media landscape is rapidly evolving with multi-media adoption seen across consumer strata. Overall Media reach continues to grow even as the consumption of each media remains more or less stable, with internet making a noteworthy exception by leading this growth curve, particularly in rural India. Among other highlights from IRS 2019Q4 data – Electrification in India has surged, premium durable ownership in households have increased and so has individual’s online shopping and smart phone ownership across both urban and rural India.

     

    Said Pratap Pawar, Chairman of MRUC India and Chairman of Sakal Media: “We have successfully completed and released all four quarters of IRS 2019 data. I thank our Board of Governors and IRS Technical Committee for their unwavering commitment and their resolve in providing the industry with a robust, reliable and timely research study.”

     

    Added Vikram Sakhuja, IRS Technical Committee Chairman and Group CEO Madison Media & OOH, Madison World: “With four quarters of 2019 data now complete we are reporting a complete year’s picture. Earlier quarters had also included some part of 2017 data. A few trends are emerging. Internet penetration has increased substantially and is now mainstream along with TV and Print; NCCS D&E are reducing quarter on quarter faster than HH socio economic status thereby suggesting the need to Relook at the NCCS definition; ability to read and understand English has increased and while overall Print Readership is holding, daily readership has started showing signs of decline.”

     

    IRS 2019Q4 is a rolling average of four quarters of IRS 2019 data i.e. Q1+Q2+Q3 and Q4 2019, the fieldwork (Q4) of which covers from December 2019 through March 2020. The sample size of IRS 2019 is 3.27L Households across India out of which urban sample size is 2.14L Households and rural is 1.13L Households. IRS 2019Q4 is the full-year report covering four quarters of a continuous and uninterrupted IRS 2019 fieldwork. Media landscape is rapidly evolving with multi-media adoption seen across consumer strata. Overall Media reach continues to grow even as the consumption of each media remains more or less stable, with internet making a noteworthy exception by leading this growth curve, particularly in rural India. Among other highlights from IRS 2019Q4 data – Electrification in India has surged, premium durable ownership in households have increased and so has individual’s online shopping and smart phone ownership across both urban and rural India.

    IRS 2019 Q4 Highlights_compressed

  • This change in name will enable the organisation to effectively capture its national stature, notes a communique

    MRUC to be now known as MRUC India

    By A Correspondent

     

    Media Research Users Council (MRUC), a registered not-for-profit industry body, has announced its new name – Media Research Users Council India (MRUC India). This change in name will enable the organisation to effectively capture its national stature, notes a communique.

     

    Said Pratap Pawar, Chairman of MRUC and Chairman, Sakal Media Group: “The change in name only reaffirms our commitment in advancing the cause of media research in India. MRUC India will continue to provide the industry with research studies that are robust, reliable and of global standard.”

     

    Established in 1994, MRUC India has over 150 members with representation from advertisers, agencies, publishers and broadcasters.

     

     

  • Data for Andhra Pradesh will be released in a fortnight [deck of highlights inside]

    MRUC releases IRS 2019/Q3

    By A Correspondent

     

    Just last evening young Ramesh was celebrating with his family that his parents would celebrate New Years’ Eve at home with him. He still recalls how the big Independence Day holiday that he was hoping to celebrate got messed thanks to IRS 2019/Q2 being released. But alas, Ramesh’s dream of a holiday are going to be shortlived. Earlier today (December 28), at 5.08am to be precise, our inbox received the all-important communique:

     

    The Media Research Users Council (MRUC) has announced the release of IRS 2019Q3 data. The 2019Q3 data is a rolling average of the last quarter of IRS 2017 (Q4) and three quarters of IRS 2019 (Q1+Q2+Q3). IRS 2019Q3 fieldwork covers August 2019 through November 2019.

     

    Notes a communique: “Multimedia consumption is the order of the day with each medium holding on to their loyal consumers. Overall media reach has grown with digital leading the growth trajectory.”

     

    In view of sample shortfall in Andhra Pradesh, the IRS Technical Committee has decided to release IRS 2019Q3 data excluding AP, as of now. The IRS 2019Q3 data including AP will be released in a fortnight’s time. Comparative analysis until then, at all India level, will not be permissible. While the reporting sample size at all India level (including AP) is 3.30 Lakh Households (Urban: 2.14L Households and Rural: 1.15L Households), without AP, the reported all India sample size will be 3.15Lakh Households (2.05L HH in Urban and 1.09L HH in Rural).

     

    IRS2019Q3 fieldwork in Jammu and Kashmir was adversely affected because of political and administrative developments in the State (now union territory). In consultation with the IRS Technical Committee, it has been decided to report J&K data  by utilising and projecting the last four quarters of IRS data i.e. Q3+Q4 2017 and Q1+Q2 2019 to the updated universe for the current round of IRS 2019Q3.

     

    Commenting on the release of IRS 2019Q3 data, Pratap Pawar, Chairman, Sakal Media and Chairman of MRUC said, “IRS being the world’s largest survey not only reflects the ground reality in terms of print readership, but also for other media and product consumption. The stringent field monitoring system, rigorous data validation processes and the overall methodology of IRS ensures the industry gets a robust and reliable data.”

    Added Vikram Sakhuja, Group CEO Madison Media & OOH, Madison World and IRS Technical Committee Chairman: “The IRS is a fascinating barometer of how India consumes Media.  From this round we see that Indians consumption of media continues to grow with digital growing on top of other mediums remaining steady. I would urge all marketers to deep dive into the data. There are fascinating insights about the diversity that is India waiting to be found.”

     

    Please click here for deck of IRS 2019Q3 Highlights

    Some pointers from the all-important AIR and TR slide:

    • English readership grows. Grows or stays steady in most of the country except for Uttarakhand where it has gone down by 1%

    • AIR Hindi dailies All-India is the same vis Q2. Urban has degrown by 0.03%. Rural goes down by 0.01%

    • AIR English dailies vis-a-vis Q2 All-India has degrown by 0.01%. Urban has grown by 0.04% and rural also by 0.05%

    • Any Regional dailies AIR: vis-a-vis Q2 AIR has gone down by 0.09% in All-India. Urban has gone down by 0.06%, and Rural by 0.29%

    • TR Hindi dailies All-India is the same vis Q2. Urban has grown by 0.1%. Rural goes down by 0.2%

    • TR English dailies vis-a-vis Q2 All-India has grown by 0.2%. Urban by as high as 0.6% and rural also by 0.04%

    • Any Regional dailies TR: vis-a-vis Q2 AIR has gone down by 0.4% in All-India. Urban has gone down by 1.1%, and Rural by 0.8%

     

     

  • MRUC’s contract with the incumbent agency, Nielsen India, concludes with the release of the last and final quarter of IRS 2019data – Q42019

    MRUC issues RFP for research agency partner

    By A Correspondent

     

    MRUC has issued an RFP (Request for Proposal) inviting research partners to pitch for the contract to conduct the Indian Readership Survey. MRUC’s contract with the incumbent agency, Nielsen India, concludes with the release of the last and final quarter of IRS 2019data – Q42019.

     

    Pratap Pawar

    Said Pratap Pawar, Chairman, MRUC and Chairman of Sakal Media: “We are looking forward to receiving and studying each and every proposal from various research agencies. They will be evaluated basis their understanding on IRS, on meeting our research requirements stated in the RFP and of course what more they can offer beyond our stated requirements.”

     

     

    Shashi Sinha

    Added Shashi Sinha, Vice Chairman, MRUC and CEO of IPG Media Brands: “Security enhancements and measures taken to ensure accuracy in data will be some of the key objectives in selecting the new research partner. We will be working closely with industry stakeholders in the selection process and ensure the industry gets the best partner to conduct the world’s largest study – IRS”.

     

     

    Vikram Sakhuja

    Said Vikram Sakhuja, Chairman, IRS Technical Committee and Group CEO Media & OOH, Madison: “Over the years we have brought in a lot of automation, technology and controls to ensure that we get valid and reliable data for IRS – India’s most widely used Media establishment study. In this RFP we are looking for an Agency who can give us confidence in their mastery in Fieldwork, and who can impress us on enhancing the controls while minimizing the cost. I wish all participants the very best.”

     

     

  • Pawar took over from from Ashish Bhasin, CEO – Greater South and Chairman & CEO – India, Dentsu Aegis Network

    Pratap Pawar is MRUC chairman for 2019-21, Shashi Sinha is vice-chair

    By A Correspondent

     

    Shashi Sinha

    It may have been raining cats and dogs in the rest of the city, but Media Research Users Council (MRUC) held its Annual General Meeting and unanimously elected Pratap Pawar, Chairman of Sakal Media Group as its new Chairman, and Shashi Sinha, CEO, IPG Mediabrands as its Vice Chairman. The announcement was made at the MRUC’s Board meeting following the 25th Annual General Meeting. Pawar took over from from Ashish Bhasin, CEO – Greater South and Chairman & CEO – India, Dentsu Aegis Network.

     

    Pratap Pawar

    Said Pawar while thanking the MRUC Board: “I thank Ashish Bhasin for his immense contribution to the growth of the Council and the IRS in particular. I assure the stakeholders of MRUC that together we will indeed take IRS to new heights and provide the industry with a more robust, reliable and accurate study. We will continue with our all-inclusive and democratic approach to address industry concerns and provide acceptable solutions which will help the industry make effective business decisions.”

     

    Ashish Bhasin

    Added Bhasin: “It was indeed an honour and privilege to helm such an august body of industry stalwarts over the past couple of years. There were challenges MRUC was faced with when I took over, with the existence of the IRS study itself being questioned, having been out of the market for almost four years. From there to today – where, not only is the IRS back on track with quarterly updates, butis now universally accepted as the currency for print – it has been an incredible journey.I truly appreciate the support of the MRUC Board as well as key industry stakeholders who helped us restore the IRS to its past glory. I am confident that Pratap Pawar will take the IRS and MRUC to even greater heights. My best wishes to him and the new Board members.”

     

     

  • The leadership duo had their continuation endorsed by the current Board at the meeting held immediately post the 24th AGM

    Ashish Bhasin and Pratap Pawar continue to helm MRUC

    By A Correspondent

     

    Ashish Bhasin

    Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network and President of the AAAI and Pratap Pawar, Chairman, Sakal Media Group, will continue in their respective roles as Chairman and Vice Chairman of Media Research Users Council (MRUC), until the next AGM. This was decided last week after the AGM.

     

    Said Bhasin: “After the successful launch of IRS 2017, our aim is to release the IRS more frequently and strengthen the focus on MRUC’s core objective of offering Media Research that goes beyond the flagship study IRS.”

     

    Pratap Pawar

    Added Pawar: “We thank all our members for their continuous support to the MRUC in ensuring the success of IRS 2017. We will carry the momentum forward and ensure the users of IRS do not have to wait long for the next launch of IRS.”

     

     

  • Helming MRUC in this critical period will be Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network in South Asia. Prataprao Pawar, Chairman of Sakal Media Group

    Ashish Bhasin is MRUC Chairman, Pratap Pawar is Vice-Chair

    By A Correspondent

     

    It’s perhaps the most critical year in the existence of the Media Research Users Council and for the beleaguered print media sector.

    After the last IRS study was rubbished by key industry players a few years back, the MRUC is working on an all-new study frequently validated by constituents.

    However, it remains to be seen whether print media players – especially the big ‘uns – take the final verdict of the Nielsen-led research findings with maturity like the television players did a little over two years back when BARC first released its study.

    Helming MRUC in this critical period will be Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network in South Asia. Prataprao Pawar, Chairman of Sakal Media Group.

    Bhasin takes over from I Venkat and Pratap Pawar was handed the baton by Sanjay Tripathy.

     

  • The Sakal Media Group chairman is among the 127 Padma Awardees for 2014

    Padma Shri for Sakal chairman Pratap Pawar

    By A Correspondent

    Pratap Pawar

     

    There weren’t any names specifically marked ‘media’ or ‘journalism’  in the list of ‘Padma’ awardees released on Saturday. Even Pratap Pawar, Chairman of the Sakal Media Group, has been listed under ‘Trade and Industry’.

    Mr Pawar, a veteran mediaperson, becomes the fourth Padma awardee fromthe Sakal group, as per a report in the group’s Sakaal Times newspaper. Other than Sakal founder-editor Nanasaheb Parulekar being awarded the Padma Bhushan in 1969, Dr Banu Coyaji, a well-known doctor, social worker and director, was a Padma Bhushan recipient in 1989. Scientist Dr Raghunath Mashelkar who has been awarded the Padma Vibhushan this year (and earlier the Padma Bhushan and the Padma Shri), is also a director with Sakal.

    “Thousands of workers are working in organisations which I am associated with. I have been honoured due to their efforts,” Mr Pawar was quoted in the paper. “If the potential of the country is properly utilised, this country will progress. If every citizen does his duty, there is a bright future for the country,” he said.

    Though this year’s list did not have any names directly associated with the media, there were several names from films and a few who have written in publications (like Ruskin Bond who started out as a journalist) or a few others like Prof Ashok Chakradhar who have been regulars on television.

    Padma Awards, the country’s highest civilian awards, are conferred in three categories, namely, Padma Vibhushan, Padma Bhushan and Padma Shri. The awards are given in various disciplines/ fields of activities – art, social work, public affairs, science and engineering, trade and industry, medicine, literature and education, sports, civil service, etc. ‘Padma Vibhushan’ is awarded for exceptional and distinguished service; ‘Padma Bhushan’ for distinguished service of high order and ‘Padma Shri’ for distinguished service in any field. The awards are announced on the occasion of Republic Day every year and conferred by the President of India at a function held at Rashtrapati Bhawan sometime around March/ April.

     

    Picture: Sakal group corporate website