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Tag: Prashin Jhobalia

  • The digital conceptualised and executed the campaign for the realty major

    Tonic boosts Hiranandani digitally

    By Our Staff

     

    House of Hiranandani celebrated Republic Day with a digital campaign targeting its existing and prospective customers. Tonic Worldwide conceptualised and executed a campaign to create customised experiences for them reflecting the House of Hiranandani homes.

    Said Prashin Jhobalia, Vice President, Marketing Strategy, House of Hiranandani: “We always look to enhance customer experience, whether it is through the product or such innovative digital mediums. Delightful customer experiences go a long way in bridging robust relationships and encourage us to serve them better. Our aim was to tell our customers through the videos that they have the #RightToPerfectHome.”

  • Tonic Worldwide will handle the social media presence, digital engagement, digital strategy and online reputation

    Tonic Worldwide wins digital mandate for Hiranandani

    By A Correspondent

     

    Tonic Worldwide has bagged the digital mandate for House of Hiranandani, the real estate company with a presence in Mumbai, Bengaluru, Chennai and Hyderabad.

     

    As part of its mandate, Tonic Worldwide will handle the social media presence, digital engagement, digital strategy and online reputation for House of Hiranandani. The account was won following a multi-agency pitch and will be handled out of Tonic Worldwide’s Mumbai office. The agency will also help House of Hiranandani leverage their online presence to identify leads among a diverse group of internet-savvy consumers and also execute multiple digital campaigns across the next few months to amplify House of Hiranandani’s brand and upcoming projects pan-India.

     

    Commenting on the new win, Chetan Asher, CEO, Tonic Worldwide, said: “We are extremely pleased to secure this mandate as it underlines our strong intent to develop our portfolio of real estate brands. House of Hiranandani has exemplified consistency and excellence in terms of their properties and we will translate these characteristics into a robust online presence for one of India’s most distinguished and acclaimed real estate firms.”

     

    Added Prashin Jhobalia, Vice President – Marketing Strategy, House of Hiranandani: “Today, brand identities are created at an incredible pace in the digital sphere – new as well as established brands cannot ignore social media platforms in their bid to stay relevant to their audience. House of Hiranandani has been a pioneer in creating communities with its distinct architecture, construction techniques and customer friendly approach and we now want to create like-minded communities on digital platforms through digitized personal engagements and conversations. This connect with existing and prospective customers will be a continuous brand exercise to replicate the physical brand in the digital space. Through this partnership we look forward to achieve a strong digital identity that is synonymous with the existing identity of the brand.”

     

     

  • The Summit also had a session on how brands can grow and innovate through digital

    Social Beat hosts Digital Leadership Summit 2.0

    By A Correspondent

     

    Social Beat organised the second edition of its Digital Leadership Summit and saw a convergence of several business leaders across industries. The first edition took place at Chennai with a focus on driving ROI from digital marketing. One of the biggest talking points of the Summit this year was innovation through Voice, Video and Vernacular with CMOs from various sectors sharing their insights and experiences.

     

    The keynote speaker, Omkar Rajadyaksha, Managed Partners Lead – New Business at from Google, kickstarted the event on what businesses can scale up with Google in 2019. The Summit also focused on driving business results through digital marketing with marketers and brands voicing out common challenges they face and upcoming trends. While there are around 450 million internet users in India currently, this number is set to hit 650 million by 2021. These numbers prove even more significant as the vast majority of new internet users will come from Tier II and Tier III cities. The summit highlighted the importance of tapping into India’s next billion internet users by harnessing the power of Voice, Vernacular and Video for an effective digital marketing strategy.

     

    The keynote session was followed by a panel discussion on building a brand through digital marketing. This session included Ajit Narasimhan, CMO of Sundaram Mutual Fund and Vipin Guliani, Group Head – Digital Marketing at Piramal Group. Moderating the panel, Suneil Chawla, Cofounder of Social Beat, said: “Digital spending is expected to grow 2.5x from $40 billion to $100 billion. This goes to show how businesses are leveraging the power of digital and how it will only continue to grow.”

     

    Added David Appasamy, Head – Brand and Strategy: “Digital platforms have, over the last decade, redefined the way we communicate, build our businesses or entertain ourselves at anytime, anywhere. Now artificial intelligence and augmented reality are taking it to a whole new level in terms of efficiency and experience while vernacular is opening up the platforms to native language speakers and new markets.” Appasamy was joined by Channan Sawhney, Head of Digital Marketing at Johnson and Johnson and Pratyush Kukreja, Head – Product Monetisation at Haptic.

     

    The next session focused on measuring return on investment through digital marketing. The speakers of the session were Prashin Jhobalia, Vice President – Marketing Strategy from House of Hiranandani, Monish Ghatalia, Founder of Focus Communications and Pradeep Nidamarthi, Head of Digital at Reliance Capital. Moderating the panel, Vikas Chawla, Co-Founder, Social Beat, said, “Today we can track not just online customer acquisitions, but also store visits, leads, calls and brand awareness lifts. This allows marketers to truly attribute how much of an impact digital has on businesses across industries.” The Summit also had a session on how brands can grow and innovate through digital by Abraham Alapatt, Group President and Head – Marketing, Service Quality and Innovation at Thomas Cook.