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Tag: Prashant Verma

  • To strengthen the brand across India

    Prashant Verma joins CoinDCX as CGMO

    Prashant Verma
    Prashant Verma

    CoinDCX, the cryptocurrency trading app, has appointed Prashant Verma as Chief Growth and Marketing Officer (CGMO) of the DCX Group.

    Said Mridul Gupta, Founding Partner of CoinDCX: “At this critical juncture, as CoinDCX accelerates its mission to onboard 50 million people into the crypto space by 2025, Prashant’s extensive experience as a full-funnel marketer and business leader in the consumer tech sector will be invaluable. He has a proven track record of building marquee consumer tech unicorns in India, and we are excited to have him lead our growth and marketing efforts.”

  • The film highlights that VLCC's sun care product range does not leave behind the white film on the face and saves the customer from embarrassment

    VLCC rolls out new TVC for its ‘sun care’ range

     

     

    VLCC has released a new television commercial themed around ‘Choona mat lagao’ for its sun care range of products. The commercial is conceptualised around the fact that ordinary sun screen lotions leave behind an unpleasant and unwanted white layer post application.

     

    Speaking on the concept, Prashant Verma, Head- Marketing, VLCC Group said: “Traditionally, the suncare products across brands are known for the unpleasant white layer they create when applied on the skin. This uneven white layer deters consumers from using sun care products as a part of their regular daily skin care regimen. VLCC has done extensive technical research to create a high quality sun care range is not only paraben free, but also does not leave any white layer on the skin, while ensuring that the skin is nourished and protected. The new TVC has been conceptualised by our internal team and we are confident that this commercial will help us communicate our differentiated product offering to the customers.”