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Tag: Prashant Pandey

  • Horlicks re-launches its chocolate flavour with better taste and new packaging

    JWT unveils new campaign for Horlicks

    By A Correspondent

     

    GSK Consumer Healthcare is re-launching the chocolate flavour of its flagship product Horlicks, in new packaging, making the improved offering crunchier, chocolatier and yummier in taste.

     

    The launch is supported by a 360 degree outreach programme including print and television campaigns.  It will also be supported by extensive on-ground activations and an exciting digital engagement programme.

     

    The new TVC for the campaign opens with two children (brothers) sitting across their dining table. When it is evident that they are not excited by their plain glass of milk, their mother replaces the old chocolate drink with the new and improved Chocolate Horlicks. As one brother gulps down the content of his glass in a few seconds, the other one begins drooling over it. He exclaims that new Horlicks is extremely chocolaty and then tries to snatch the second glass as well. The TVC ends by saying that with the chocolatier and best ever Chocolate Horlicks, the children will surely finish off their glass of milk (Doodh ka glass khallaas).

     

    Talking about the campaign, Prashant Pandey, EVP Marketing, GSK Consumer Healthcare says, “At GSK, our offerings are designed to cater to ever-changing and evolving consumer needs. Chocolate Horlicks is one of our most successful flavours and its taste enjoys high equity with children. The re-launch of the product is aimed to delight them – with not just the improved taste but also superior packaging.”

     

    Tanurupa Pal, VP and Executive Creative Director, J. Walter Thompson, added, “We have used a simple moment between two brothers to highlight the irresistible quality of the new Chocolate Horlicks. In the story, it becomes a tool in the mother’s hand to help her turn her milk-fussy kids into Chocolate Horlicks lovers.”

     

  • Initiative aimed to encourage Internet users to share the power of the web with a woman

    Google partners with brands to launch #TogetherOnline initiative

    By A Correspondent

     

    In its efforts to gather support for more women to get on the Internet, Google India announced an initiative #TogetherOnline in association with Snapdeal, Axis Bank, HUL and GSK to encourage Internet users to step up and help a women get on the Internet and understand how she can use the web to get ahead in life.

     

    The nine week along initiative, will see a number of activities across India, starting with a concert with Farhan Akhtar to raise awareness amongst the youth in metro cities. Axis Bank, will host special digital literacy workshops for women customers in their branches across India. And Snapdeal will run awareness campaigns amongst its shoppers and educate women on the entrepreneurial opportunities on their platform. To take the initiative to interiors of India, Google will also launch custom designed 500 Internet carts that will reach out to 5000 locations to engage women in towns and villages across India.

     

    On the launch of this initiative, Sandeep Menon, Director Marketing, Google India said “Internet has completely transformed the way we live our lives. Everyday people are discovering new opportunities and finding newer and better ways of doing things on the web to get ahead in life. We want to encourage all these users to extend this power of the web to women in India. #togetheronline is an effort to empower women in India with the knowledge of Internet and how they can use it to do different things in their daily lives. We along with our partners will host a number of initiatives to play our part and we invite all Internet users to play their part and help get more women online.”

     

    In addition, to this Google has partnered with PopXo to cover easy to know & follow steps for day to day living for various categories. The aim of this partnership is to promote digital literacy amongst women.

     

    Rajiv Anand, Group Executive & Head – Retail Banking, Axis Bank said, “As Axis Bank, progress is a part of our identity, our DNA. And we believe that empowering women is integral to the progress of our society.With the Indian woman today transforming from being a key influencer to a decision maker, it is important for her to be empowered with information. We are proud to be championing this cause in association with Google, to bring knowledge at the click of a button and help get more and more Indian women online.”

     

    Prashant Pandey, Marketing Head, GSK Consumer Healthcare India said, “The bond between mothers and daughters has always been a unique and everlasting one. From 1896, Horlicks has been helping mothers make their daughters tall, strong and sharp. Today we are delighted to partner Google for their ‘Helping Women Get Online’ – an initiative that encourages daughters to help their mothers go online to stay aware and connected. This is yet another way of saying #LoveYouMaa like our recent digital film celebrating the universal truth that ‘only mothers can give what they don’t have.”

     

    Google has already introduced a number of initiatives to help get more women online through partnerships with various state governments and outreach efforts in the states of Madhya Pradesh, Tamil Nadu, Maharashtra, Uttar Pradesh and more recently in Andhra Pradesh. Under the initiative, Google has imparted basic Internet training across 950 educational institutes training over 45000 girl students and over 5000 teachers who can continue to educate and inform more girl students across India.