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Tag: Prashant Mehta

  • Mehta will report to Mike Mulligan, Isobar Global Chief Operating Officer

    Prashant Mehta joins Isobar as SVP, Global Head of Delivery

    By A Correspondent

     

    Prashant Mehta

    Isobar has appointed Prashant Mehta as Senior Vice President, Global Head of Delivery, effective immediately. Mehta will be responsible for re-imagining the next generation of Global Delivery Models for the agency, and will leverage the power of Isobar’s global network to connect talent and drive complex and strategic business transformation projects for clients. Mehta will report to Mike Mulligan, Isobar Global Chief Operating Officer and will be based in Gurgaon, India.

     

    Jean Lin

    Said Jean Lin, Global CEO, Isobar: “We are delighted to welcome Prashant to the Global Isobar team to lead our Global delivery function. Agile and effective cross-border delivery and locally relevant customer experiences on global platforms, has become one of the biggest strategic challenges when businesses and brands embrace cross-border commerce. Prashant’s vast experience from consulting to delivery, and deep expertise of the most advanced worldwide technologies, will be critical in ensuring the success of our clients’ business transformation journeys.”

     

    Added Mehta: “In today’s age, when business are getting transformed and disrupted globally at the speed of light, Isobar has an industry leading proposition to deliver experience led business transformation for our clients in a truly agile way.  I am excited to join Isobar’s Global team to drive complex & strategic Digital transformation programs leveraging the intersection of Creative, Technology & Data / AI powered by Modern software engineering to ensure our clients thrive and commercially succeed in today’s experience economy.”

     

     

  • Komli's CEO Prashant Mehta declined to disclose the valuation of the Mumbai-based company in a deal which takes the total private equity capital raised by it to $62 million

    Online ad platform Komli Media raises $39 million

    By Radhika P Nair

     

    Komli Media, India’s biggest online media technology platform for advertising, has raised $39 million, or Rs214 crore, in the biggest round of fundraising by an internet company in the country this year.

     

    Norwest Venture Partners led the latest round with participation from existing investors- Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson- along with one new investor, Western Technology Investment.

     

    Komli’s CEO Prashant Mehta declined to disclose the valuation of the Mumbai-based company in a deal which takes the total private equity capital raised by it to $62 million. Industry experts said that internet companies in India are typically valued at up to five times their revenue. Komli, which is targetting revenue of $100 million in 2013, can therefore be inferred to have a value of up to $500 million.

     

    “Considering that advertising spends are the first to get affected in a downturn, this investment has greater significance than just the amount invested,” said Mayank Rastogi, a partner who specialises in private equity at consultancy Ernst & Young.

     

    The month of May saw the lowest amount of private equity investment in the past year, with just $385 million in funding for 32 deals. In contrast, in May 2011, there were 44 deals, in which close to $1.3 billion was invested. Mr Mehta, whose company counts Facebook as an exclusive partner in India and expects a Nasdaq listing within 18 months, was of the opinion that even though the overall environment is gloomy, it is not so for the digital media industry.

     

    “We are at a tipping point. Komli thinks the digital medium is far more accountable and provides greater return on investment,” he said The online advertising market in India is estimated to be worth Rs1,850 crore, which is just 7 per cent of the overall advertising pie, according to an Avendus Report. However, the sector is expected to grow rapidly to Rs7,000 crore by 2015. Google and Facebook collectively account for about 29 per cent of direct advertising spends.”

     

    Founded in 2006 by Amar Goel, who is also the chairman, Komli has been aggressively buying companies overseas to speed up growth. In February, it made its sixth acquisition in two years, buying Singapore-based online advertising network Admax.

     

    Last year, Komli took over the India business of video advertising venture Jivox and in July 2011, it acquired mobile advertising and publishing network Zestadz. The Zestadz acquisition marked Komli’s entry into the fast-growing mobile advertising segment.

     

    “It is in the mobile advertising space that Komli competes directly with Google’s AdMob, which is the market leader globally and in India, and with InMobi,” said Srinivas Chari, cofounder and chief marketing officer of Xerago, a digital and interactive marketing company.

     

    Source: The Economic Times
    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • With this buyout, Komli intends to expand its reach in South East Asia, which Komli's CEO, Prashant Mehta termed as a billion-dollar opportunity

    Komli Media acquires Singapore-based online advertising network Admax

    By Radhika P Nair

     

    Online media network platform Komli Media has acquired Singapore-based online advertising network, Admax, in a cash-and-equity deal, said Komli’s CEO, Prashant Mehta. Mehta declined to reveal the deal size.

     

    With this buyout, Komli intends to expand its reach in South East Asia, which Mehta termed as a billion-dollar opportunity. “We will be able to leverage Admax’s team, expertise and relationships in all the South East Asian markets,” said Mr Mehta.

     

    Admax, launched in 2006, claims to be the largest online advertising network in the region, with a presence in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Admax will give Komli access to a publisher network of over 4,000 local and international websites.

     

    Komli estimates the online advertising market in the region to be worth approximately $250 – 300 million, and growing at 30-40 per cent per year. “Our target is to become the leaders in the rapidly growing Asia-Pacific market as that will add tremendous value to our global operations,” Mr Mehta revealed.

     

    Komli, founded in 2006, has followed the acquisition path to speed up growth in different geographies. The Admax deal is its sixth acquisition in two years and the second in the region. In mid-2011, the company had bought out Singapore-based online media sales venture Aktiv Digital. Komli had earlier acquired Australian website representation firm, Post Click, and UK-based online ethnic marketing company Indoor Media

     

    The company has favoured the inorganic route for acquiring technology as well. In late-2011, the company took over the India business of video advertising venture, Jivox, and in July 2011 acquired mobile advertising and publishing network, Zestadz.

     

    Admax will be rebranded and the 100-strong team will join the existing Komli team in the region. Komli is targeting to reach $100 million in revenue in the next 12 to 24 months, said Mehta.

     

    Source: The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics

    Komli Media launches Komli Labs to research digital advtg (and hence offer innovations)

    By A Correspondent

     

    Komli Media, Asia Pacific’s leading media technology company, has announced the launch of Komli Labs, a centre for research in advertising sciences. Srinivasan H Sengamedu (SHS) has been appointed as the Vice President and Head of Komli Analytics and Labs. SHS, former Director of Research at Yahoo Labs, is a world class researcher in the field of machine learning and data mining.

     

    Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics, in the areas of real time bidding, audience measurement and targeting, ad verification and traffic quality management. This, in turn, will help create innovative solutions to deliver more relevant ads to users, maximizing value for all: users, advertisers and publishers.

     

    The Labs team will be deeply integrated with various teams at Komli, and complement product, engineering and business functions.

     

    “Komli Media is committed to bringing scientific and technological innovation to the digital advertising ecosystem for the benefit of our customers”, said Prashant Mehta, CEO Komli Media.

     

    “With SHS’s leadership, I am confident Komli Labs will help create huge differentiation for us,” he added.

     

    “There are three aspects to what we do: developing best-in-class technology to power Komli products, creating long-standing IP, and authoring high-impact research papers. The Labs team is armed with deep technical knowledge and data expertise.  At the same time we are passionate about solving practical problems and fearless about being hands-on,’ said SHS, on his role.

     

    “SHS is a top notch applied researcher who is driven by creation of economic value and real business impact. Under his leadership at Komli Labs, we are confident that Komli Media will fortify its position as an innovative media technology company,” said Satish Kadu, VP and Business Head – ATOM, Komli Media.

     

    SHS has a PhD in Computer Science from the Indian Institute of Science and has several years of experience in research, technology leadership and entrepreneurship with over 100 research papers published, 30+ patents filed and 3 patents granted.

     

    Komli Media is APAC’s leading media technology platform, one of the few companies in the world offering 360 degree digital media solution across real-time display, mobile, video, social and search.