MxMIndia

Tag: Prashant Gopalakrishnan

  • The new initiative, Cricuru, aims is to make cricket coaching accessible everywhere

    Dentsu Webchutney bags mandate for Sehwag’s new venture

    By Our Staff

     

    Dentsu Webchutney has won the digital creative and media duties for Cricuru, the recently launched learning platform for Cricket. The cricket coaching programme is a business venture by ex-Indian cricketer, Virender Sehwag along with Sanjay Bangar, a former assistant coach of the Indian men’s cricket team.

     

    Said Prashant Gopalakrishnan, EVP & National Business Head, Dentsu Webchutney: “Dentsu Webchutney is thrilled to innovate for this exciting category, where ed-tech and cricket are coming together in a new way. This mandate brings with it a chance to work with the experience of legends across the globe. Their passion is contagious for our die-hard cricket fans at Webchutney. In fact, Viru’s philosophy of learning has played a huge role in helping craft our creative approach.”

     

  • OkCupid is an online dating, friendship and social networking website

    Dentsu Webchutney wins digital and creative mandate for OkCupid

    By A Correspondent

     

    Dentsu Webchutney has bagged the digital and creative duties for dating app, OkCupid India. The account was won following a multi-agency pitch and will be serviced out of the agency’s Bengaluru office.

     

    Prashant Gopalakrishnan

    Commenting on the win, Prashant Gopalakrishnan, SVP, Dentsu Webchutney said: “We are excited to partner with yet another industry giant in OkCupid. Innovative ideas can help overcome challenges in the Indian online dating market. It is a phenomenal market opportunity – one that has been covered in-depth in analyst reports. On a lighter note, as the sole married employee on the account, I believe the rest of the team can truly do justice to it!”

     

     

    Shruti Gupta

    Added Shruti Gupta, Brand Manager, OkCupid India: “OkCupid is about meaningful relationships – on, and off the service. This is why the newest one we are forging with Dentsu Webchutney feels like the beginning of a long and productive journey.”

     

     

  • The account will be handled out of their Bengaluru office

    Britannia awards digital mandate of Timepass to Dentsu Webchutney

    By A Correspondent

     

    Dentsu Webchutney has won the social and digital mandate for Britannia Timepass, following a multi-agency pitch. The account will be handled out of WebChutney’s Bengaluru office.

     

    Jayant Kapre

    Commenting on the development, Jayant Kapre, VP- Adjacencies Business, Britannia said: “Taking forward our vision of being a ‘Total Foods Company’, we are entering the salted snack market for the very first time with Britannia Timepass. It’s a cluttered market, filled with players from both the organised and unorganised sectors. Our content needs to break through the digital noise. The need of the hour was to find a partner that not only shared our vision for the brand but would further it with their own thoughts, points of view and ideas.”

     

    Prashant Gopalakrishnan

    Added Prashant Gopalakrishnan, Sr. Vice President, Dentsu Webchutney: “We are talking about one of the most iconic companies this country has ever seen. The team is thrilled to partner with Britannia on this journey – one we hope is just the start of a longstanding relationship. The brand Timepass itself comes with tremendous inherent creative potential, and a client team that we already have built great synergies with.”

     

     

  • In today’s times, all of us believe in gender-equality

    Flipkart and Dentsu Webchutney drive new campaign for gender equality

    By A Correspondent

     

    Flipkart and Dentsu Webchutney have announced a new initiative that tells all how they’d like kids to be raised.

     

    Said Prashant Gopalakrishnan, Sr.Vice-President, Client Services, Dentsu Webchutney: “Look around you. Do you have a son, daughter, niece, nephew, or a friend’s child born a few years after the millennium? They are all part of #GenerationEqual. Real change will happen when we collectively decide to make the same rules that influence their lives. And as far as we can, let’s keep those rules the same for both boys and girls. That is the most real way to ensure our biases don’t pass on to them.”

     

    Added Apuarv Sethi, Director – Brand Marketing at Flipkart: “As parents in 2018, we’d like to be progressive in letting our child choose for themselves in several aspects, so that they get to do what they love. Let the child experience the hobbies, passions, interests, and personality traits that come naturally to them… whether it’s a boy who wants to learn cooking, or a girl passionate about collecting superhero toys. And the other way around too.”