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Tag: Prasenjit Basu

  • The video is conceptualised by Wunderman Thompson and the production house for the film is Small Fry

    Voltas Beko launches DVC to showcase dishwashters

    By A Correspondent

     

    Voltbek Home Appliances (Voltbek), a JV between Voltas and leading European consumer durables player Arçelik, has launched a new digital video commercial (DVC) showcasing its extensive range of dishwashers. The video is conceptualised by Wunderman Thompson and the production house for the film is Small Fry.

     

    Speaking about the campaign, Prasenjit Basu, Marketing Head, Voltas Beko, said: “We have witnessed a significant spike in demand for both our table top and full-size Dishwashers in the last two months. It’s interesting to note how consumers are increasingly adopting technology to ease their multitasking lives. Some of the differentiated features like the Dirt Sensor, Aqua Intense and Corner Intense technology which effectively washes heavily soiled utensils, catering to the cooking and food habits of an Indian consumers, has been a huge draw for our consumers.”

     

     

  • Cognizant of the various roles single mothers embrace while raising children, the DVC urges them to believe in themselves, with the affirmation #IAmEnough

    Voltas Beko pays tribute to single moms in latest ad campaign

     

     

    Voltbek Home Appliances has launched its latest digital video film – “#IAmEnough”. Launched on the occasion of Mother’s Day, the campaign is a tribute to mothers who make invaluable sacrifices and embrace multiple roles in order to raise their children, especially during this period of lockdown.

     

    Remarking on the campaign, Jayant Balan, CEO, Voltas Beko, said, “At Voltas Beko, we pride ourselves on being the ‘partners of everyday happiness’, especially for mothers across India, as we understand their requirements for convenience and efficiency. On this occasion of Mother’s Day, we have once again partnered with one of India’s biggest mom communities to identify and celebrate the unparalleled commitments by mothers and urging all of them to believe in the simple self-affirmation, #IAmEnough.”

     

    Speaking about the campaign, Prasenjit Basu, Marketing Head, Voltas Beko, said, “While Mother’s Day is celebrated every year, it is very unique this year, considering how mothers are nourishing their families during this period of lockdown. Single mothers across the country are working without a break, way more than most others – in progressing their career, and in taking care of their homes and families. For the conceptualization of this film, we partnered with a community of mothers to understand their unstated requirements. We hope this acts as a thought-starter and sensitizes the society as well.”

     

    He further added, “Voltas Beko is dedicated to make the lives of each ‘mom’ easier by offering technologically superior, easy to use, energy efficient home appliances, which have been specifically designed for Indian conditions.”

     

    Talking about the digital DVC, Parul Ohri – Chief Editor, Momspresso, said, “This is a film which will strike a chord with every mother who has ever second guessed herself or been judged by the world – and which one of us hasn’t! Just like in our film, sometimes it takes your child doing something simple, yet so remarkable, for the belief to hit you in a rush, “Yes, I am enough!” A belief that becomes even more critical at this time of lockdown, when mums need to see that their children are just happy being with them, secure in their love and enjoying the unique time they have got together.”

     

     

  • Cognizant of the various roles single mothers embrace while raising children, the DVC urges them to believe in themselves, with the affirmation #IAmEnough

    Voltas Beko pays tribute to single moms in latest ad campaign

    By A Correspondent

     

    Voltbek Home Appliances has launched its latest digital video film – “#IAmEnough”. Launched on the occasion of Mother’s Day, the campaign is a tribute to mothers who make invaluable sacrifices and embrace multiple roles in order to raise their children, especially during this period of lockdown.

     

    Remarking on the campaign, Jayant Balan, CEO, Voltas Beko, said: “At Voltas Beko, we pride ourselves on being the ‘partners of everyday happiness’, especially for mothers across India, as we understand their requirements for convenience and efficiency. On this occasion of Mother’s Day, we have once again partnered with one of India’s biggest mom communities to identify and celebrate the unparalleled commitments by mothers and urging all of them to believe in the simple self-affirmation, #IAmEnough.”

     

    Added Prasenjit Basu, Marketing Head, Voltas Beko: “While Mother’s Day is celebrated every year, it is very unique this year, considering how mothers are nourishing their families during this period of lockdown. Single mothers across the country are working without a break, way more than most others – in progressing their career, and in taking care of their homes and families. For the conceptualization of this film, we partnered with a community of mothers to understand their unstated requirements. We hope this acts as a thought-starter and sensitizes the society as well.”

     

    Talking about the digital DVC, Parul Ohri – Chief Editor, Momspresso, said: “This is a film which will strike a chord with every mother who has ever second guessed herself or been judged by the world – and which one of us hasn’t! Just like in our film, sometimes it takes your child doing something simple, yet so remarkable, for the belief to hit you in a rush, “Yes, I am enough!” A belief that becomes even more critical at this time of lockdown, when mums need to see that their children are just happy being with them, secure in their love and enjoying the unique time they have got together.”