MxMIndia

Tag: Prasana Krishnan

  • Unique second screen experience for fans for the first time in India across any sport

    Sony Pictures acquires broadcast rights for Nexa P1 Powerboat

    By A Correspondent

     

    Sony Pictures Networks India (SPN) is the broadcast partner for the inaugural edition of Nexa P1 Powerboat, Indian Grand Prix of the Seas, the global series in powerboat racing being launched from India. This will be the first time globally that powerboat racing will be telecast live, notes a communique. In addition, in a first-of-its-kind across all sports, fans will experience a “second screen”, which will provide personalised content that will elevate the race experience to a whole new level for viewers.

     

    SPN will bring home to millions of fans the thrilling action from the shores of Marine Drive in Mumbai during the race weekend. The telecast repertoire includes nine hours of live programming on SONY ESPN, SONY ESPN HD, SONY Pix, and SONY Pix HD channels commencing on March 3 until March 5, 2017. In addition to this, the event will be live streamed on SonyLIV.

     

    The second screen is a gamified graphics interface to be followed live on an internet-connected device for real-time access to gamified positions, telemetric race data and analytics, in addition to the television broadcast.

     

    Said Prasana Krishnan, EVP and Business Head, Sports Cluster, Sony Pictures Networks India (SPN):“Powerboat racing is one of the latest adventure sports that is gaining momentum all over the world. The inaugural edition of the Nexa P1 Powerboat, Indian Grand Prix of the Seas is a grand scale International lifestyle event that will potentially transform the way marine sports is consumed in India. In addition to this, for the first time, viewers will get to experience the thrills of powerboating with the live telecast of the Nexa P1 Powerboat, Indian Grand Prix of the Seas.”

     

  • In what's essentially a rights-driven game, the launch of Sony ESPN's SD and HD channels next week is under doubt

    Will Sony ESPN make a dent?

     

    By A Correspondent

     

    UEFA Euro 2016, 2018 FIFA World Cup La Liga BBVA, Serie A TIM, Emirates FA Cup, UEFA European Qualifiers for 2018 WC, FIFA Futsal World Cup 2016, Australian Open, Hopman Cup, Mubadala World Tennis Championship, Champions Tennis League, UFC, NFL, ATP 1000, ATP 500, ATP 250 and ATP World Tour Finals… what do all these sports events mean to you? Exciting? Or unappetising?

     

    Well, that’s the programming line-up on Sony ESPN channels that was unveiled to the media yesterday when Sony Pictures Networks India (SPN), in collaboration with ESPN, announced the launch of its two new channels, SONY ESPN and SONY ESPN HD, set to go live next week – January 17, to be precise. With this, SPN has expanded its sports cluster to four channels – Sony ESPN, Sony ESPN HD, Sony SIX and Sony Six HD, thereby widening its footprint in sports entertainment in India and the sub-continent. Meanwhile, Sony Kix has been dispensed with.

     

    So will the entry of ESPN make a dent in the market? Well, for Sony Pictures Network which is experiencing some rough weather in entertainment, it surely increases bragging rights. But, remember, sports is all about another kind of rights. While ESPN is a huge brand, just being a well-known name doesn’t mean much. And even a Baba Ramdev can start a channel if he has the monies and can manage to comply with all the eligibility requirements, and by ideally buying an old sports channel.

     

    The various tournaments Sony ESPN has are good, but are they the kind which will NOT kill competition. The Australian Open timings aren’t really India-friendly, nowhere like Wimbledon and the French Open. The FIFA World Cup is two years away.

     

    There’s only the IPL that Sony has and none of the other key ICC tournaments are with the group. Even EPL and the Formula 1 encounters aren’t in the kitty.

     

    There is no Golf to talk about and UEFA Euro 2016 is the only one with a huge draw this year. Other than the IPL of course, but that’s already being aired on Sony Max and Sony Six and their respective HD versions. It’s possible though that some IPL encounters may well air on Sony ESPN.

     

    Meanwhile, the launch of these new channels represents the first steps in the collaboration between SPN and ESPN to power content, across both, the television and digital platforms.

     

    The benefit will be from SPN’s powerful existing portfolio of sports and content, plus ESPN’s leadership position in sports and more than 1000 hours of programming per year from its portfolio of sports rights, original programming, award-winning sports documentaries and studio programmes.

     

    Later this year, the collaboration between SPN and ESPN will also see the launch of a new multisport digital website and app that will complement the SONY ESPN channels, as well as the existing leadership of ESPNcricinfo and Sony LIV’s digital offerings.

     

    Said NP Singh, Chief Executive Officer, Sony Pictures Networks India: “As a network, SPN is focused on becoming the first choice in television and digital entertainment. Our collaboration with ESPN is a targeted step in that direction as it helps us ink another milestone in our growth trajectory. Not only that, the launch of the SONY  ESPN cluster of channels validates our intent to provide stylized, high-quality and insightful international sporting content to viewers in India and across the Indian sub-continent.”

     

    Added Prasana Krishnan, EVP & Business Head, Sports Cluster, Sony Pictures Networks: “ESPN has always had a strong connect with Indian audiences. Our partnership with ESPN will further strengthen our Sports bouquet with four channels SONY ESPN, SONY ESPN HD, Sony SIX and Sony SIX HD. Our programming line-up starts with the Australian Open followed by marquee football properties like Liga BBVA, Serie A TIM and FA CUP leading to UEFA EURO 2016 will give every sports fan a reason to celebrate our extensive offering clubbed with analysis presented by expert panelists.”

     

    Said Mike Morrison, Vice President & General Manager, ESPN Asia Pacific: “For more than 35 years, ESPN has been known for its quality, personality and authority. The launch of these channels, and the complimentary digital properties in the months ahead, creates a world-class multi-media stage on which the combined expertise and resources of our two companies can deliver amazing content and products to Indian fans.”

     

  • The matches will be telecast live on Sony SIX in India, Sri Lanka, Nepal, Bhutan, Afghanistan & Maldives

    Sony Pictures Networks India acquires exclusive broadcast rights for Masters Champions League for Indian subcontinent

    By A Correspondent

     

    Sony Pictures Networks India (SPN) has bagged the exclusive rights to the first edition of the Masters Champions League (MCL), a T20 cricket league which will begin on January 28, 2016.

     

    The channel will telecast all the 18 matches of the inaugural edition of the tournament live and exclusive from Dubai and Sharjah to across the Indian sub-continent.

     

    The MCL has also secured, Mahendra Singh Dhoni,  the current captain of the Indian national cricket team as the brand ambassador. Six teams will take part in the tournament led by an Icon Player and each team has been named after zodiac signs, such as Libra, Gemini, Sagittarius, Virgo, Capricorn and Leo.

     

    The first MCL match has been scheduled with two former teammates, Sourav Ganguly from Libra Legends and Virender Sehwag from Gemini Arabians, leading their teams to play against each other at the Dubai International Cricket Stadium (DICS). Iconic players like Brian Lara, Muttiah Muralitharan, Adam Gilchrist, Paul Collingwood, Brett Lee, Jacques Kallis, Mahela Jayawardene and Kumar Sangakkara among others have also been drafted in the MCL teams . The final match of the MCL will also be staged at the DICS on 13February 2016.

     

    Prasana Krishnan

    Said Prasana Krishnan, Business Head, Sony SIX and KIX:  “Most fans have grown up watching these International & Indian legends play and the tournament gives them an opportunity to connect with them again. Viewers of Sony SIX can look  forward to some great cricketing action and we are excited to partner with the Masters Champions League as a result.”

     

    Added Sam Khan, Chief Executive Director, MCL: “We are delighted that we are partnering with Sony SIX. They have an outstanding reputation as a sports broadcaster and have played an integral role in promoting and growing the game. We are very confident that they will do all that is necessary to do the same for the MCL”

     

    The acquisition of MCL  further adds to the network’s line-up of live cricket T20 events which presently include the Vivo Indian Premier League, Karnataka Premier League, Ram Slam T20 Challenge and  Caribbean Premier League.

     

  • With Star Sports snapping up sports properties in the last few years and also developing their own, industry observers feel that they are ready to break the bank when the IPL rights come up for bidding in 2017

    Sony-ESPN deal to heat up sports broadcasting industry

    By Soumalya Santikari

     

    Sports fans across India are overjoyed following the Sony-ESPN deal. When the American sports broadcaster decided to end its 18-year-old joint venture with STAR in South East Asia, viewers were sad that they will no longer more be able to watch cult shows such as ‘SportsCenter’ or some of the top sportscasters associated with the channel.

     

    After its split with STAR, ESPN had a clause which stated they wouldn’t be able to re-enter the Indian market for a period of three years in sports broadcasting. They were present in the digital medium with ESPNCricinfo and their move to collaborate with MSM (Sony Pictures Networks) did take industry observers by surprise.

     

    Prasana Krishnan

    Speaking to Economictimes.com, Prasana Krishnan, EVP & Business Head for Sports, Sony Pictures Networks India (earlier MSM Network) said that the ESPN deal is in complete sync with the aggressive growth strategy earmarked for the sports channels.

     

    “Sports is a very important vertical for us and we have been investing aggressively in this area. Our portfolio now includes some of the biggest events and leagues and we have been setting new benchmarks in sports coverage. ESPN shares similar values and is an acknowledged leader, both, in India and worldwide.

     

    “So this combination of Sony Pictures and ESPN promises to set new benchmarks and enhance the viewership experiences of sports fans,” he said.

     

    Prasana, however, declined to comment on the creative or editorial collaborations with ESPN. He said they are yet to take a call on the programmes they can source from ESPN’s library and other global offerings.

     

    With Star Sports snapping up sports properties in the last few years and also developing their own, industry observers feel that they are ready to break the bank when the IPL rights come up for bidding in 2017.

     

    Regarding bidding of sports properties, Prasana didn’t reveal the commecial agreement between Sony and ESPN.

     

    But the biggest benefit for Sony in this deal will be their digital properties as they would get access to some top-quality sports programmes and Prasana outlined his plans.

     

    “In collaboration with us, ESPN will launch a co-branded localised multisport website and app, which will provide coverage of cricket, football, tennis, the NBA, badminton, field hockey and more. SONY LIV will also benefit from the collaboration, increasing its current sports offerings significantly. ESPNcricinfo will complement and cross-promote the new digital properties and sports channels.”

     

    Analysts also feel that ESPN’s return won’t necessarily mean that bidding rights for sports properties will hit the roof.

     

    “Apart from cricket, no broadcaster has really paid any significant amount to acquire rights of sports properties. The two most most successful sports after cricket last year were ISL & Pro Kabaddi League, both in which Star has a stake. However, It will be important for Sony to create smartly packaged content…the ESPN tie-up will definitely help achieve the same,” Jigar Rambhia- Maxus Client Leader – ESP (Entertainment Sports and Partnerships) said.

     

    It would be interesting to see how the most aggressive player in this space – Star Sports – reacts to the entry of its previous partner. But till then, the sports broadcasting industry can only anticipate how the two giants battle it out for supremacy.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Sony SIX to televise up to 14 live NBA games per week

    Sony SIX extends partnership with NBA in India

    By A Correspondent

     

    The National Basketball Association (NBA) and Multi Screen Media (MSM) announced a multiyear extension of their partnership that will provide fans with up to 14 live NBA games per week on Sony SIX. The NBA and MSM first announced their partnership during the 2010-11 NBA season.

     

    With the expanded partnership, Sony SIX will broadcast up to two regular-season games per day, in addition to NBA All-Star, the playoffs and The Finals. Sony SIX will also create customized lifestyle-oriented, off-the-court programming that engages Indian youth by bringing together talent from the NBA, Sony Entertainment and Bollywood.

     

    Prasana Krishnan

    “Our partnership with the NBA has seen basketball become the fastest growing sport in India over the last few years. This clearly indicates that the TV viewing audience for the NBA will continue to rise,” said Sony SIX and KIX Business Head Prasana Krishnan. “The launch of our customized local LIVE NBA wraparound program will also bring sports fans closer to the on-court action.”

     

    “We are excited to extend our partnership with Sony SIX to continue delivering comprehensive coverage of the NBA to our fans,” said NBA India Managing Director Yannick Colaco. “The popularity of the NBA continues to grow and, through the diversity of NBA programming on Sony SIX, we will continue attracting and engaging with existing and new viewers alike across India.”

     

    Sony SIX will continue to broadcast daily and weekly NBA highlight shows and integrate daily content from NBA TV, including team previews and recap shows. The daily 30-minute highlight programs will be broadcast in primetime every day of the season. The weekly highlight shows, hosted by a local anchor, will recap all the happenings around the NBA during the past week. For the first time in India, the NBA and Sony SIX will introduce a customized, local live NBA wraparound program every weekend throughout the season, bringing viewers closer to the game. The program will be hosted by a panel of basketball experts that will provide analysis and insight on all of the latest NBA news.

     

    The NBA and Sony SIX will also continue their focus on the development of basketball in India, beginning with the return of NBA Jam – the league’s annual basketball festival – on Oct. 24. With the expanded partnership, more NBA players, legends and dance teams will visit India throughout the year.

     

  • Sony Six and Sony Kix will screen all 48 matches exclusively live along with daily highlights

    Sony Six bags broadcast rights of Rugby World Cup

    By A Correspondent

     

    World Rugby has announced the appointment of Sony Six as Rugby World Cup 2015 rights holding broadcaster.

     

    In a major boost for the visibility and development of rugby in a market where participation has grown by 33 per cent since 2011, Sony Six and Sont Kix will screen all 48 matches exclusively live along with daily highlights of all the action from rugby’s showcase event.

     

    World Rugby Chief Executive Officer Brett Gosper said: “Rugby is on the rise in India and we are delighted to have secured such a strong platform for Rugby World Cup 2015 to reach new audiences across India and inspire the next generation of players and fans.

     

    “We look forward to working in partnership with Sony Six to showcase Rugby, its character-building values and spirit of entertainment and enjoyment to record audiences within an exciting rugby growth market.”

     

    Prasana Krishnan

    Prasana Krishnan, Business Head, Sony Six and Sont Kix commented: ‘‘The Rugby World Cup is seen as one of the most prestigious competitions in the global sporting calendar and we are proud to have this celebrated event in our bouquet of international content. Rugby as a sport is growing at a consistent clip and with that it’s our primary aim to raise our viewer experience to the next level. The raw nature of the sport will appeal to both our loyal and bench viewers alike.”

     

    World Rugby Head of Commercial, Broadcast and Marketing Murray Barnett added: “Working with the leading sports broadcaster in India underlines the Rugby World Cups global significance and adds to the record breaking roster of international broadcasters that will be taking the Rugby World Cup to the largest audience ever.”

     

    Rugby World Cup 2015 kicks off with hosts England versus Fiji at Twickenham on September 18, beginning a six-week event played across 13 iconic venues the length and breadth of England and Cardiff, culminating in the final at Twickenham on October 31.

     

  • The multi-year deal will advance the network's capacity to hosting the largest football portfolio in the Indian sports broadcasting industry

    Sony Kix to broadcast La Liga in India

    By A Correspondent

     

    Sony Kix has acquired the telecast rights to La Liga, the premier division of the Spanish football league system. In what comes one of the most significant developments for the channel in the year, Sony Kix has bagged the exclusive rights to the league following its recent acquisition of the Emirates FA Cup and the SERIE A TIM into its line-up of prime football properties. The broadcaster will exclusively telecast the league across India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives through the three-year deal.

     

    These acquisitions strengthen the network’s current portfolio of live football programming which already boasts of a strong line-up of marquee properties including the UEFA EURO 2016, Qualifiers for UEFA EURO 2016, European Qualifiers for 2018 FIFA World Cup™, 2018 FIFA World Cup™ and COPA America 2015. The stellar array of prime content will enable fans to experience the most diverse offering including the highest club and international football every weekend.

     

    Prasana Krishnan

    Speaking on the development, Prasana Krishnan, Business Head, Sony Six and Sony Kix said, “We are extremely thrilled to be associated with this pre-eminent league and this move opens up a bold new chapter in our operations as we go on to spearhead the football-led genre in our industry. The extended offering of matches coupled with holistic recaps of the league, will position our network as the premier destination for unparalleled football viewing experience.”

     

    Commenting on this new partnership, Javier Tebas, President of La Liga, said, “We are extremely happy to start this association with MSM and proud to announce the Sony sports channels as our new home for the upcoming seasons in this region.  MSM has been known for its aggressive and innovative marketing and the differentiated treatment of sports coverage on its network and we are looking forward to joining hands with them to bring the LaLiga matches to fans in the region.”

     

    La Liga, the elite division in professional Spanish league football, kicks-off the 2015 season on the weekend of 23rd August 2015. This will be the 85th season of the top-tier Spanish football league, featuring some of the best teams and players in international football.

     

  • The 20 day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy

    Sony Six bags broadcast rights to India-SL Test tour

    By A Correspondent

     

    Sony Six has acquired the exclusive broadcasting rights to the Sri Lanka vs India test series. The series to be held in Sri Lanka, will take place between August 12, 2015 and September 1, 2015. The 20 day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy and will be shown live and exclusive on Sony Six.

     

    Prasana Krishnan

    Commenting on the acquisition of the series, Prasana Krishnan, Business Head, Sony Six and SONY KIX said‎, “We are delighted to partner Sri Lanka Cricket Board as the official broadcaster of the series. The fixture between the two Asian giants is one of the most sought after and keenly followed contests in cricket and we are proud to be bringing it live to our viewers. And it will be interesting to watch how the Indian squad fares under Virat’s aggressive style of leadership.”

     

    Sidath Wettimuny, Chairman of Sri Lanka Cricket said, “Sony Six has established itself as one of the most exciting sports channels in the industry and we are thrilled to be associated with them for this test series. The channel’s track record in showcasing premier sporting properties further cemented our decision in making them our broadcaster partner in bringing the high-quality sporting action. Through this deal, we believe we will be able to expand and reach out to a wider and newer audience.”

     

  • This announcement also marks a significant investment by SONY SIX towards the growth of wrestling programming across the Indian market

    Sony Six announces Hindi feed of popular show TNA

    By A Correspondent

     

    SONY SIX has announced the launch of the Hindi feed for their premier wrestling entertainment property – Total Non-stop Action (TNA).  Starting 6th June, 2015, every weekend at 9pm, the channel will air 2 hours of the best of wrestling entertainment in Hindi across India. The announcement comes as a major development in response to the growing popularity of Mahabali Shera, the first-ever Indian wrestler on TNA. This announcement also marks a significant investment by SONY SIX towards the growth of wrestling programming across the Indian market.

     

    The televised show hours will be encapsulated under the branding ‘Shera ki Kahaani’ that will feature India’s very own Mahabali Shera aka Amanpreet Singh and follow his storyline right from his entry in TNA, a major step forward towards bolstering Shera’s following in the country. The development follows the recent announcement of TNA and Sony SIX having signed a long-term deal that will make the channel the exclusive home for all TNA-based content until 2022.

     

    To garner viewer interest, the channel has initiated an on-air campaign, including promos inviting viewers to catch his story exclusively on SONY SIX. Through this initiative, the channel aims at expanding their current programming reach amongst the vast Hindi-speaking population which also follows combat sports keenly.

     

    Prasana Krishnan

    Speaking on the announcement, Prasana Krishnan, Business Head, SONY SIX and SONY KIX commented, ‘‘We are really excited to announce the launch of an alternative language feed for TNA as with this initiative we move into the next phase of expanding the popularity of TNA in India. This endeavour aligns with our commitment to constantly innovate and offer localized content to appeal to the taste of our Indian viewers. Shera’s introduction has managed to further Brand TNA in the country, and now with the launch of local feed, we aim to further expand the sampling of the sport amongst the mass viewership demographic in India.”

     

  • This year's event will be the tourney's 44th year in competition and will feature twelve teams

    Sony Six acquires telecast rights of Copa America

    By A Correspondent

     

    Sony SIX has acquired the rights to telecast the 2015 edition of Copa América live in South Asia. The tournament serves as the international football championship for South America and is organized every four years by the CONMEBOL, the governing body for the sport in the continent. This year’s tournament will be held in Chile from 11th June to 4th July 2015 and will be telecast on Sony SIX and Sony KIX.

     

    The Copa América is one of the widely followed sporting events in the world, due, in large part, to the participation from football superpowers such as Brazil, Argentina and Uruguay among others. This year’s event will be the tourney’s 44th year in competition and will feature twelve teams, including the ten members of CONMEBOL and two guest sides from North America – Mexico and Jamaica.

     

    Prasana Krishnan

    Commenting on the acquisition, Prasana Krishnan, Business Head, SONY SIX said, “The Copa América is an iconic competition with almost a centenary-long heritage behind it and we are elated to broadcast the property on our channel. With Copa America, we stand to strengthen our South American offering along with Copa Libertadores, the region’s premier club competition. The telecast of the tournament also reaffirms our position as the ‘home for international football.”

     

    The 2015 Copa América will feature some of the biggest names in football including Lionel Messi (Argentina), Luis Suarez (Uruguay), Neymar Jr. (Brazil), James Rodríguez (Colombia) and Alexis Sanchez (Chile) apart from many others. Moreover, the current titleholders, Uruguay will look to defend their crown and extend their lead in terms of the number of Copa América titles won i.e. 15, the most for any team in the competition.

     

  • One of SONY KIX’s flagship offerings would be the Pepsi IPL, which begins from April 8 this year and will be telecast on the channel in English, Tamil & Telugu

    After Six, Sony out with second sports channel – KIX

    By A Correspondent

     

    Multi-Screen Media (MSM) announced the launch of the new sports channel named SONY KIX, which is set to broadcast the best in sports and entertainment in India. The channel is MSM’s second foray in sports after SONY SIX.

     

    As part of its line-up, KIX will air the Pepsi IPL, the Ultimate Fighting Championship (UFC), Australian Open Tennis Championship, National Football League (NFL), Rugby World Cup 2015, premier fight sports properties such as Glory World Series and CSI Boxing alongside some marquee events in football and rugby.

     

    NP Singh

    Speaking at the launch of KIX, NP Singh, CEO, MSM commented, “Sports has always been a core focus for us right from our early days. Our entertainment and movie channels such as SET, MAX and PIX have also, over the years, broadcast some of the landmark sports events both in India and internationally. While the resounding success of SIX in less than 3 years was a deciding factor to launch KIX, there was also this need to cater to the clear demand seen in the market for largely, alternative sports programming.  KIX promises to be a great addition to our mix of channels and will go on to complement SIX in more ways than one with exciting and iconic properties such as Pepsi IPL, UFC and NFL among many others.”

     

    One of SONY KIX’s flagship offerings would be the Pepsi IPL, which begins from April 8 this year and will be telecast on the channel in English, Tamil & Telugu. The telecast will be in conjunction with that of SIX and MAX, which will show the tournament in English and Hindi, respectively.

     

    Prasana Krishnan, Business Head, SONY SIX said, “SONY KIX will not only be an extension of our sports portfolio but it also serves as an opportunity for us to expand the sports viewership in the country. We have already acquired and have a very strong portfolio of rights including to some of the major sports hitherto unseen on Indian television. We will continue to build on this and expand our range of offerings. ”

     

  • The Open is set to see a series of nail-biting matches between players, who will battle it out to win the illustrious title and a total prize money of USD 275,000

    SONY SIX to broadcast Yonex Sunrise Tournament in India

    By A Correspondent

     

    SONY SIX is set to broadcast the Yonex Sunrise India 2015 from March 24th to March 29th. The tournament will be held at the Siri Fort Indoor Sports Complex in New Delhi and will witness some of India’s finest players including Srikanth Kadambi – the reigning Swiss Open champion, the world number 2 Saina Nehwal, Padma Shri winner P V Sindhu and the Commonwealth Games Gold medallist, Parupalli Kashyap take part in the proceedings.

     

    Apart from the top crop of Indian talent, the tournament will also feature top international badminton talents including Jan O Jorgensen, Dan Lin and the All England Open Championships winner, Carolina Marin. The Open is set to see a series of nail-biting matches between players, who will battle it out to win the illustrious title and a total prize money of USD 275,000.

     

    Prasana Krishnan, Business Head, SONY SIX said, “The India Open is undoubtedly the biggest major played in India every year and we are thrilled to come on board as the broadcasting partner for this marque tournament which attracts the best of Indian and international talent year on year. The viewer base for badminton in India has got stronger with every tournament in which our players feature. We expect the viewership to only grow manifold for this tournament considering its iconic status and the conducive telecast hours.”

     

    The tournament currently boasts of the BWF Super Series status, which was given to it in 2011. Super Series is a series of 12 prestigious tournaments played around the world, which also includes the highly coveted All England Open