In 2019, the Market Research Society of India (MRSI) instituted the Golden Key Awards in to recognise the contribution of insights for the growth of India’s market research and insights industry. Each year, MRSI also recognises the industry’s veterans for their significant contribution. MRSI’s recently held Golden Key Awards 2023 honoured Partha Rakshit and Pranesh Mishra, two senior professionals from across the research and insights industry for the Lifetime Achievement Award.
While Rakshit last served as the Managing Director South Asia at Nielsen, from where he retired in 2010, Mishra, is Chairman and Managing Director at marketing analytics and insight consulting company Brandscapes Worldwide which he founded in 2008.
Notes a communique: “The Market Research Society of India extend their gratitude to both Partha Rakshit and Pranesh Mishra for their valuable contribution to the Indian and global research and insights sector.”